Really Social

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Post on 06-May-2015



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<ul><li>1.1. 2. 3. 4. 5. 6. 7. 8.Why Social Media? Starting Out: Be Intentional Accomplish Your Vision How to Communicate How to Build a Following Tips for Managing Social Media Generate Engaging Content Measure your Effectiveness</li></ul> <p>2. STARTING OUT: BE INTENTIONAL Develop a well thought-out vision of how you want to use Social Media. Ask yourself: Who is your target audience? What do you specifically want to accomplish by using social media? What are your goals? How does social media connect with your organizations vision and mission? How much time and resources are you willing to invest? 3. ACCOMPLISH YOUR VISION Which Social Media tools are most appropriate for achieving your goals? Social Networks: Facebook, Twitter Blogs: Wordpress, Tumblr Photo Sharing: Instagram, Flickr Professional Networks: LinkedIn Video Sharing: YouTube, Vimeo Start out by using one or two really well then increase. It can help to develop SMART goals for your social media. 4. HOW TO COMMUNICATE ON SOCIAL MEDIA Find your voice and use it. Consider what your brand or organization is really about. KISS: Keep It Short &amp; Simple Be an authentic human being in your interactions online. Tag friends, businesses, groups Give them a shout out by highlighting them on your posts. Twitter - @mentions #hashtag Be Responsive 5. HOW TO BUILD A FOLLOWING Start with who you know Dont just tell your audience to like you, tell them whats in it for them, and tell them in a way thats about them, not you Create a 15-second elevator pitch Follow other organizations and help promote their content 6. TIPS FOR MANAGING SOCIAL MEDIA ACCOUNTS Update your information often. Use a publishing matrix Use a content management tool like Hootsuite: Allows you to manage the accounts at the same time Is FREE for the basic version Create dashboards with streams that you find relevant Schedule posts to go out at a later time or date 7. HOW TO GENERATE ENGAGING CONTENT Try and post daily Post at different times and dates Diversify the type of content you post The Facebooks algorithm can hurt or help Contests and sweepstakes create excitement 8. MEASURE YOUR EFFECTIVENESS FOR FREE Facebook Insights for pages Twitter analytics Klout score Twazzup FollowerWonk 9. Parts of this presentation were taken from:Kerpen, D. (2011). Likeable social media. New York: McGraw Hill. De Vera, J. (2013). The art of listening: Social media toolkit. San Francisco, CA: The Greenling Institute. Retrieved from, M. (2013). Social media examiner. Retrieved from </p>