really connect - webinar 4 - how to create a linkedin profile that gets you noticed
DESCRIPTION
Learn what makes a great profile by getting in the mind of your audience and speaking their language. In this webinar Naomi Johnson talks through what it takes to create a great profile and why you need one. For the full webinar with Naomi Johnson and Mike Clark go to www.ReallyConnect.com/webinarsTRANSCRIPT
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Naomi Johnson
@ReallyConnect
company/really-connect
Groups/reallyconnect
reallyconnect.com
Outstanding Profiles
Webinar SeriesSession 4:
How to Create a LinkedIn Profile that will get You Noticed and
Followed
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LinkedIn: Productivity Tool or Time Waster
Social Media and LinkedIn Etiquette for Business Professionals
5 Ways to Make LinkedIn Work For You
How to Create a Personal Profile on LinkedIn That Gets You Noticed and Followed
How to Create a Company Profile That Gets You Noticed and Followed
How to leverage LinkedIn Recruiter Seats by Engaging the Entire Enterprise
The Webinar Series
www.reallyconnect.com/webinars
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+ 450 other corporates & 1000’s of SMEs
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+44 20 313 73 313
Mike Clark
Get in touch with Mike?
@MikeClark03
in/mikeclark3
groups/reallyconnect
reallyconnect.com
Worked with 1000's of small business owners to improve their sales & marketing
Provided sales and LinkedIn training for Oracle, IBM, Siemens, Wowcher and many other household blue chip companies
Passionate about empoweringpeople to use LinkedIn to produce REAL results
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+44 20 313 73 313
Bert VerdonckBert is an international keynote speaker, a LinkedIn Expert and a creative lifehacker.
Bert has trained hundreds of corporates and thousands of SMEs and freelancers.
Did you know Bert (co-)authored 6 books? Check out his LinkedIn profile for more info!
Get in touch with Bert?
@BertVerdonck
in/bertverdonck
groups/reallyconnect
reallyconnect.com
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Naomi Johnson
Training Consultant at Really Connect, spoken with 150+ businesses
Small Business Marketing Specialist with 8 years experience
Author ‘Grassroots to Green
Shoots’ www.GrassrootstoGreenShoots.com
Naomi JohnsonGet in touch with Bert?Get in touch with Bert?
+44 20 313 73 313
Get in touch with Bert?
@Coach_Marketing
in/NaomiJohnsonUK
groups/reallyconnect
reallyconnect.com
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How to Create a LinkedIn Profile That Gets You Noticed
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Your Personal BrandSelf Employed / Business Owner: A profile that speaks about your business?
Employed: Looking for a job or being potentially Headhunted?
Employed: Not looking for a job?
Sales Professional: Are you helping prospects learn about and relate to you?
HR: Contributing to your employer branding?
Recruiter: Standing out as a relevant agency using the top tools in the market place?
Fundraising: Involving people in your message and cause?
What does it say about you?
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Passive
Active• Connecting with people• Commenting on Discussions
Pro-Active• Asking for Introductions• Sending ‘InMail’• Receiving referrals
• Your Profile• Rich Media Content
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Your profile is your….
Personal Billboard available 24/7
Often your first impression
Opportunity to make a presentation to your ‘prospect’
Personal Branding
Company Branding
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Human Beings are programmed to stereotype and ‘pigeon-hole’ people to make sense of the
world. Therefore, it is our personal responsibility to ensure that the information we share with
the world puts us in the ‘holes’ we want to be in
~ Naomi Johnson
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6 Key Points
1. Write your profile for your audience
2. Explain who are you
3. Engage your audience
4. Add Value and have a Call to action
5. Well Presented
6. Check how you’re perceived
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Principles of a Good Profile… Solves a problem
Server the individual/business
Relevant and timely
Shows you as credible and trustworthy
Guides people where they should go next
Reviewed periodically
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Well PresentedProfessional Photo
Write in 1st person
Use clearly defined and short paragraphs
Use subheadings (if necessary)
Check for Typos and Grammar
Capital letters in the traditional places
Connect to company profile
Contact information
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Reality Check
Ask people what they think you do
Ensure the right emphasis on important parts of profile
Are people following your ‘call to action’?
Get someone to read it through
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LinkedIn 101
Social Selling Programme
Social Recruiting Programme
In Company Training
LinkedIn for Charities
£1 million challenge
How We Can Help
www.reallyconnect.comOr email [email protected]
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Next Steps
If you are a:
Entrepreneur
Recruitment
Sales
Wish to discuss how LinkedIn could help you achieve your outcomes, then please book a 45 minute session with Naomi Johnson:
www.ReallyConnect.com/accelerator
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Naomi Johnson & Mike Clark
@ReallyConnect
company/really-connect
Groups/reallyconnect
reallyconnect.com
Make LinkedIn Work For You
Webinar SeriesSession 3:
5 Ways to Make LinkedIn Work for You