reducedreality

INTRODUCING

C r e a t i n g D i g i t a l E x p e r i e n c e s

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INFUSIONr e a l i t y c h e c k

Andrea Bianchi Creative Director

tw: @andbia

Friday, 20th June 2014

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Representation of the reality has always been a challenge for many creative works, from the literature, to movies, from painting to video games.

Through applications and devices of everyday use, every kind of data or information from the "real world" can be processed and then reframed to have a new purpose

in a certain digital environment.

Reality Check

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Augmented Reality /ɔːɡˈmɛntɪd rɪˈælɪtɪ/

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-

generated sensory input such as sound, video, graphics or GPS data.

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V.R.

DronesStreetView

GoPro cams

Arduino

Reduced Reality

Icons from the Noun Project by: Alex WaZa, kate t, Nithin Davis Nanthikkara, Ali Riza Saçan, uizin

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Open data; Google Maps API; GoPro videos; drones; real life streaming.The reality becomes mainstream.

Reduced Reality

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Promenades

Disasters, calamities, but also a brand new life for street arts. Let’s take a walk in your city, as you’ve never seen it before.

World Under Water

Soon, climate change won’t just affect people living in coastal regions, but each and every one of us. See the effect of global warming in your neighborhood.

http://www.worldunderwater.org/

Urban Jungle Street View

This experiment using an undocumented part of Street View, the depth data. With that a depth map and a normal map is generated, which can be used in the shaders and to plot geometry and sprites in (almost) the correct position in 3d space.

http://inear.se/urbanjungle/

Marsiglia Nightwalk

"Night Walk" takes you on an immersive journey through lively Cours Julien, a neighbourhood of Marseille famous for its unique atmosphere and street art. Listening to your guides Julie and Christophe, you can wander around the vibrant streets as if you were really there, thanks to 360-degree panoramas that we captured at night. Your walk is enriched with photos, images, videos, sounds and interesting facts, allowing you to dive into this neighbourhood and learn more about its diverse culture and history. Enjoy your night walk!

https://nightwalk.withgoogle.com/

Graffiti General

http://www.graffitigeneral.com/

Graffiti General is an immersive WebGL plunge into an abandoned building near Paris and the countless graffiti works that it enshrines.

Melbourne Remote Control Tourist

“Unlike many Australian cities, Melbourne isn’t known for visual landmarks. Rather, it's a collection of hundreds of smaller experiences that require time to discover. We knew that if we could just get people to spend some time there, they'd be sold. So, we created the Melbourne Remote Control Tourist, an interactive web campaign that let potential visitors explore the city for themselves through the eyes and ears of four real-world tourists. Every core interaction with this campaign was through digital. Visitors were able to watch the five-day live event via Livestream, controlling their every move through multiple social platforms. In addition, they could explore Melbourne via the interactive Google Map and use its search functionality.“

http://remotecontroltourist.com/

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Ultimately, we're all looking for the same thing.

Waiting For The Sun

Pints in the sun

Pints in the Sun is an experiment that addresses the very real problem of finding a pub that will be sunny in the evening, and not overshadowed by adjacent buildings.

Using building outline data from Open Streetmap, the locality around a pub (located via FourSquare) is rendered in 3D with three.js (map projection conversion courtesy of the D3 library) and onto it, a directional light is projected from the part of the sky where the sun would be at certain times of year/day. According to a Solar Almanac Calculation, helpfully implemented in JS by SunCalc.

http://pintsinthesun.co.uk/

The Hotter Your Apartment, The Bigger Discount You Get on BGH Air Conditioners

“A website where visitors could input their addresses and then track how much sun was beaming down on their pads. The more rays their homes had absorbed, the bigger the discount they got on a BGH air conditioner. “(Creativity-Online.com)

https://vimeo.com/94515587

Ray Ban Bright Light (2012 - student work)

https://vimeo.com/41000314

Soon, climate change won’t just affect people living in coastal regions, but each and every one of us. See the effect of global warming in your neighborhood.

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Not just Foursquare (or even Swarm).The city and the urban environment become platforms for location based games

and experiences.

Take The City

Run An Empire

https://www.kickstarter.com/projects/panstudio/run-an-empire-the-real-world-territory-control-gam

A smartphone game where you compete against others to capture territory in your local environment. Run An Empire is a game where players compete to capture and maintain control of as much of their local territory as possible. To capture somewhere you have to run (or jog, or walk) around it.

Hello Lamp Post (again from PAN Studio)

http://www.hellolamppost.co.uk

“We wanted people to see the city differently, to encourage them to remember past experiences and to share stories with each other”

Hello Lamp Post is a playful SMS platform, inviting people to strike up conversations with familiar street furniture using the text message function of their mobile phones. We wanted to do something city-wide and street objects felt like good intervention points – a reasonably fine-grain location system with more tangibility than GPS.

For two months in the summer of 2013, Bristol's street furniture awoke, and engaged its citizens in conversation. Hello Lamp Post now dormant.”

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Experience Fear, Fake for Real

Sortie en mere

http://sortieenmer.com/

You always buckle your seatbelt in a car, so why wouldn’t you want to protect yourself in a boat? Guy Cotten, a brand leader in marine clothing and safety equipment, wanted to encourage more people to wear life jackets by scaring boaters into wearing them—always. He did this by creating an experience that simulates drowning. Guy Cotten partnered with CLM BBDO and Wanda Digital to create a realistic experience in which viewers continuously scroll up a page to stay afloat.

Viewers assume the perspective of a man who falls overboard, and then have to scroll up as quickly as possible to keep afloat; if they don’t scroll, they drown. Powered by WebGL and HTML5, the experience is 3D and 2D without the use of plug-ins.

GoPro: Man Fights Off Great White Shark In Sydney Harbour

http://youtu.be/-m3N_BnVdOI

16M Youtube views in a week, but a fake.

INFUSION is the weekly report released by Alquimia WRG.

Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.

If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com

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Augmented Thanks