real world web standards
TRANSCRIPT
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REAL WORLD WEB STANDARDS
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The web standards argument
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The web standards argument
Real world scenarios
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The web standards argument
Real world scenarios
Dealing with new problems
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The web standards argument
Real world scenarios
Dealing with new problems
Maturing web standards
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What are Web Standards?
http://www.flickr.com/photos/kaneda99/223671285/kaneda99
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philosophy of web design
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best practice for building a website
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Correct SyntaxWeb Standards
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Universal AccessibilityWeb Standards
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http://www.flickr.com/photos/mdumlao98/186071440/in/photostream/mdumlao98
Conveying SemanticsWeb Standards
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Content
HTML
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Content
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Content
Text
<h1>
<h2>
<h2>
<img src=”#” alt=”world cup trophy” />
<img src=”#” alt=”Foxsports - return to home page” />
<ul>
<dl>
<table>
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CSS
Presentation
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Presentation
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Javascript / AJAX
Behaviour
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Behaviour
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What are Web Standards?
http://www.flickr.com/photos/kaneda99/223671285/kaneda99
HTML
ContentContentContent
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ContentContentContent
HTMLsearch engines
screen readers
text only
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the old (but good) arguments?
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Less bandwidth
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+ =
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Less bandwidth
Universal accessibility
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+ =
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Less bandwidth
Universal accessibility
Ease of maintenance
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Less bandwidth
Universal accessibility
Ease of maintenance
Search engine optimisation
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Less bandwidth
Universal accessibility
Ease of maintenance
Search engine optimisation
Future-proofing
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getting what you want?
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+
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+ =
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Next Steps?Web Standards
http://www.flickr.com/photos/brennen/34073524/flowb33
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The Ideal Scenario
http://www.flickr.com/photos/tilaneseven/438652956/tilaneseven
Real World Web Standards
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The Ugly Reality
http://www.flickr.com/photos/superlocal/216434095/superlocal
Real World Web Standards
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Doesn’t validate
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Doesn’t validate
Breaks in major browsers
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Doesn’t validate
Breaks in major browsers
JavaScript errors
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Doesn’t validate
Breaks in major browsers
JavaScript errors
Accessibility
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Doesn’t validate
Breaks in major browsers
JavaScript errors
Accessibility
unclosed <p> tags.....
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Doesn’t validate
Breaks in major browsers
JavaScript errors
Accessibility
unclosed <p> tags.....
... slow erosion ...
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mastheads project
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Case Study
http://www.flickr.com/photos/whsimages/998243013/WHS Images
Real World Web Standards
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Case Study
http://www.flickr.com/photos/whsimages/998243013/WHS Images
Real World Web StandardsDesign
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Case Study
http://www.flickr.com/photos/whsimages/998243013/WHS Images
Real World Web StandardsDesign
Front-end
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Case Study
http://www.flickr.com/photos/whsimages/998243013/WHS Images
Real World Web StandardsDesign
Front-end
Back-end
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Semantic CodeReal World Web Standards
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Hazards AheadReal World Web Standards
http://www.flickr.com/photos/malinky/54265493/malinky
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Scope creep
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Scope creep
More people
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Scope creep
More people
Faster builds
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Scope creep
More people
Faster builds
Less communication
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!important
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class=”footer”
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footer1 bot-links bottom foot tools _footer
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what we achieved?
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Eliminated table layouts
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Eliminated table layouts
XHTML transitional doctype
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Eliminated table layouts
XHTML transitional doctype
Semantic documents
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Eliminated table layouts
XHTML transitional doctype
Semantic documents
Increased usability
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Eliminated table layouts
XHTML transitional doctype
Semantic documents
Increased usability
Accessible JavaScript!
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Eliminated table layouts
XHTML transitional doctype
Semantic documents
Increased usability
Accessible JavaScript!
New level of standards
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What could we have changed?Real World Web Standards
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Setup time
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Setup time
Defensive driving development
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Setup time
Defensive driving development
Establish rules
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Setup time
Defensive driving development
Establish rules
Increase communication
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Setup time
Defensive driving development
Establish rules
Increase communication
Documentation
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Setup time
Defensive driving development
Establish rules
Increase communication
Documentation
Do It again...
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http://www.flickr.com/photos/tamaki/138227048/tamaki
Dealing with New Standards
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awarenessthe old problem
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awareness pro-activenessthe new problem
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awareness pro-activenessvalue
the old problem
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awareness pro-activenessscalevalue
the new problem
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awareness pro-activenessscalevalue
“let me do this”
the old problem
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“we need to do this”
the new problemawareness pro-activeness
scalevalue“let me do this”
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Dealing with New Standards Pro-activeness
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Just do it
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Just do it
Proof of concept
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Just do it
Proof of concept
Get someone onboard
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Just do it
Proof of concept
Get someone onboard
Be pushy or dull or pain in the a*se
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Just do it
Proof of concept
Get someone onboard
Be pushy or dull or pain in the a*se
Pick a weapon
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0
100
200
300
400
2006 2007 2008 2009 2010
$$$
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F@*k standards
SEO my site!
Dealing with New Standards Choose your weapon
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http://www.flickr.com/photos/darrenandpalmyra/297364366//Daz n P
Dealing with New Standards Scale
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Baby steps
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Baby steps
Documentation and education
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Baby steps
Documentation and education
Induction
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Baby steps
Documentation and education
Induction
Frameworks
JavaScript
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Baby steps
Documentation and education
Induction
Frameworks
JavaScript
HTML
CSS
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http://www.flickr.com/photos/tamaki/138227048/tamaki
Dealing with New Standards “We need to do this”
developer
corporateantagonist
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Knowing your environment
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Knowing your environment
Picking your battles
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HTMLsearch engines
screen readers
text only
not ideal...
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Knowing your environment
Picking your battles
Personal sacrifice
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http://www.flickr.com/photos/wiseacre/1017839840/wiseacre photo
Maturing Web Standards
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http://www.flickr.com/photos/melbournewsg/140576306/Melbourne WSG
Maturing Web Standards
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the new
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Knowing the dark side
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Knowing the dark side
Validation is not gospel
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Knowing the dark side
Validation is not gospel
More focus on the user
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Knowing the dark side
Validation is not gospel
More focus on the user
Content is still king
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Knowing the dark side
Validation is not gospel
More focus on the user
Content is still king
New layer of standards
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AJAX JavaScript
Flash
Behaviour
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Knowing the dark side
Validation is not gospel
More focus on the user
Content is still king
New layer of standards
Pragmatic standards
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www.standardzilla.comPresentation Slides - Real World Web Standards
www.digital-web.com/articles/corporate_web_standards/Article - Corporate Web Standards