real world october 2014
DESCRIPTION
Real World September 2014TRANSCRIPT
![Page 1: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/1.jpg)
08/04/2023
The Real WorldOctober 2014
![Page 2: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/2.jpg)
Re-defining Out-of-Home
![Page 3: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/3.jpg)
We Live in a Changing WorldFormats are converging
OOH Connectivity is high
There is increasing global mobility…
New technologies are continually emerging
Businesses and markets are converging or fragmenting
People expect to do anything, anywhere
Media is not only bought, but earned and owned
Data is the new raw material
![Page 4: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/4.jpg)
We are Posters
Laptops
TabletsDuty Free /
Retail Media & Assets
Owned OOH (e.g. buildings or jet bridges)
NetworkedVideo ScreensContent
PhysicalExperiences(sampling)
ExperientialStands / Zones
Platforms
Apps &Games
Commerce& Coupons
Mobile etc
Data
Technology
Ads
People & Places
Services / Utilities (e.g. wifi)
re-definingOut-of-Home as an ecosystem
![Page 5: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/5.jpg)
People & Places
![Page 6: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/6.jpg)
Did you know…Seasonal Stats
Source: Bath Chronicle, 26 August 2014
Autumn leaves can
cost the rail industry in
excess of £100 million
a year nationally.
October
September
Augu
st
![Page 7: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/7.jpg)
Did you know…On The Move
Source: TfL, Sept 2014
You can now use
contactless payment cards to travel on Tube, tram, DLROverground and most National
Rail services in London, including buses.
![Page 8: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/8.jpg)
Understanding The Connected Consumer
![Page 9: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/9.jpg)
OCSNEWS
Constantly consumer-
centric
Constantly consumer-
centric
![Page 10: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/10.jpg)
OCS in Numbers
6,827Total sample in UK
6thVersion
100,000+Global respondents
30Countries OCS is run in
2.5Number of hours saved by
the OCS macro per run
41Number of OOH formats
analysed within OCS
%
![Page 11: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/11.jpg)
Did you know…OCS
Londoners are 56% more likely than average to look out for live updates & info when OOH
![Page 12: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/12.jpg)
TouchPoints
![Page 13: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/13.jpg)
Did you know…TouchPoints
17% of all adults visit
the high street daily
![Page 14: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/14.jpg)
JCDecauxConnected Commuter/ Youth
![Page 15: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/15.jpg)
Clear ChannelNgen
![Page 16: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/16.jpg)
Exterion Mediawork.shop.play
![Page 17: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/17.jpg)
JCDecauxBusiness Traveller 2
![Page 18: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/18.jpg)
JCDecauxConnected
![Page 19: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/19.jpg)
Data Driven Targeting
![Page 20: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/20.jpg)
![Page 21: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/21.jpg)
A pioneering new travel survey
![Page 22: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/22.jpg)
Measuring audiences whilst OOH
![Page 23: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/23.jpg)
Revolutionising the way we plan OOH
![Page 24: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/24.jpg)
We Live in a Convergent World
![Page 25: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/25.jpg)
Driven by technology…
30%The percentage of Google searches containing a location component
Smartphones are critical shopping tools with
95%having researched a product or service on their device
85% The percentage of smartphone users who look for local information on their phone with
81%
taking action a result
125The number of NFC transactions in the UK every minute
654mThe number of people who access Facebook at least once a day on a mobile device
![Page 26: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/26.jpg)
And consumer expectation
313,141The number of Facebook Places check-ins at the O2 Arena-the UK’s number one place to check-in
3The number of internet connected devices UK consumers use on average
1.5mThe number of contactless bus fare payments made in London since December
The percentage of UK smartphone penetration
62%
![Page 27: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/27.jpg)
Gateway to Mobile Content: NFC
![Page 28: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/28.jpg)
Networked OOH: Real-Time
![Page 29: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/29.jpg)
Networked OOH: Public Utility
![Page 30: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/30.jpg)
Owned OOH
![Page 31: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/31.jpg)
Owned OOH
![Page 32: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/32.jpg)
Experiential
![Page 33: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/33.jpg)
Experiential
![Page 34: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/34.jpg)
Influencing Digital Behaviour: Driving Search
![Page 35: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/35.jpg)
Social Media
Influencing Digital Behaviour: Driving Search
Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR "poster" OR "billboard" OR "OOH" OR "outdoor"
Jun'1
9 20
12
Jun'2
0 20
12
Jun'2
1 20
12
Jun'2
2 20
12
Jun'2
3 20
12
Jun'2
4 20
12
Jun'2
5 20
12
Jun'2
6 20
12
Jun'2
7 20
12
Jun'2
8 20
12
Jun'2
9 20
12
Jun'3
0 20
12
Jul'0
1 20
12
Jul'0
2 20
12
Jul'0
3 20
12
Jul'0
4 20
12
Jul'0
5 20
12
Jul'0
6 20
12
Jul'0
7 20
12
Jul'0
8 20
12
Jul'0
9 20
12
Jul'1
0 20
12
Jul'1
1 20
12
Jul'1
2 20
12
Jul'1
3 20
12
Jul'1
4 20
12
Jul'1
5 20
12
Jul'1
6 20
12
Jul'1
7 20
12
Jul'1
8 20
12
Jul'1
9 20
12
Jul'2
0 20
12
Jul'2
1 20
12
Jul'2
2 20
12
Jul'2
3 20
12
Jul'2
4 20
12
Jul'2
5 20
120
50
100
150
200
250
300
350
400
Chart TitleOOH
Popularity – Total Mentions on Twitter – 3,069 over period
Influencing Digital Behaviour: Driving Search: Social Media
Men
tions
Date
![Page 36: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/36.jpg)
Online Controlling The Physical World
![Page 37: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/37.jpg)
Live Video
![Page 38: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/38.jpg)
Engaging Interfaces
![Page 39: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/39.jpg)
Engaging Interfaces
![Page 40: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/40.jpg)
Index of tweets vs. the norm in proximity to
posters in Nottingham
New Planning Data
![Page 41: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/41.jpg)
New Planning Data
![Page 42: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/42.jpg)
270yd
New Planning Data
![Page 43: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/43.jpg)
The Out-of-Home Marketplace
![Page 44: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/44.jpg)
1999-2014 Media RevenueMedia Revenue Growth
Source: Aegis Media & WARC
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 (f) 2014 (f)0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
Ann
ual t
otal
med
ia s
pend
in £
m
![Page 45: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/45.jpg)
Q1 Q2 Q3 Q40
50
100
150
200
250
300
201220132014
Quarter
£mMedia Revenue Q2 2014
OOH Revenue
Total 2013 - £989.6m (2.0% YOY)Source: OMC
Revenue for 2014
estimated at +3%
-2.2%
6.4%
![Page 46: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/46.jpg)
The top OOH spending categories: August 2014Top 10 Categories
Entertainment and leisure
Cosmetics and personal care
Telecoms RetailDrink Finance
Travel and Transport
Motors Government, social & political
organisations
Food
£86.4m-14.2%
£61.6m-26.7%
£39.1m-4.0%
£37.4m0.5%
£36.5m30.1%
£14.0m23.8%
£17.3m3.7%
£18.5m64.3%
£29.9m-20.7%
£32.1m17.4%
Note: Data up to 31st August 2014
![Page 47: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/47.jpg)
The top OOH spending advertisers: August 2014Who’s Spending?
£19.4m-27.5%
£12.5m85.3%
£10.1m-1.3%
£9.3m19.4%
£7.8m-9.5%
£5.7m-59.5%
£6.2m209.0%
£6.5m-28.5%
£6.9m21.0%
£8.0m-5.3%
Note: Data up to 31st August 2014
![Page 48: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/48.jpg)
Spend by OOH format: August 2014Spend Trends- Roadside
£7.3m-16.8%
Misc.
£40.8m63.1%
Digital6s
£165.6m2.0%
48s
£58.4m-17.1%
96s
£20.5m-63.1%
Specials
£5.9m-55.3%
Note: Data up to 31st August 2014
![Page 49: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/49.jpg)
Spend by OOH format: August 2014Spend Trends- Transport
£54.4m1.0%
£30.6m-17.7%
£30.5m-7.2%
£34.4m36.2%
Note: Data up to 31st August 2014
![Page 50: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/50.jpg)
31%
23%21%
8%
17%
Consolidated Market Place
Others Est. Market share based on revenue
![Page 51: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/51.jpg)
Roadside, rail, malls, supermarkets, airports and experiential
Nationwide across environments in all the key cities across the UK
Roadside: Continued investment in digital. Key new digital locations set to launch including The M4 Tower and The Holland Park Tower
Rail: Waterloo Motion set to launch at Waterloo Station. Continued expansion of Transvision and D6 networks
Retail: M-Vision will expand to further premium malls as D6 network extends and digital investment at Tesco
Airport: Digital and high impact media space will be unveiled for Heathrow Terminal 2 launch
Experiential: Newly launched division JCDecaux Live is set to expand the multi-environment portfolio further
Connected Commuter and Connected Youth‘Power of Influence’ research and new ‘Business Traveller 2’ insight from JCDecaux Airport
JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon with a small business based on street furniture.
Reporting €2,676.2 million in revenue in 2013, JCDecaux now operates in more than 55 markets worldwide and is market-leader in the UK
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters
![Page 52: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/52.jpg)
Roadside, supermarkets, shopping malls, digital portfolio, Pinnacle
Nationwide
Special builds, digital and interactivity:
Storm- Storm is designed to revolutionise premium digital out-of-home. It launched with The Chiswick Towers and Cromwell Road Tower, The A40 Power Station and Coventry House at Piccadilly Circus. The portfolio will be further strengthened with the North London Towers
Mobile platform- Clear Channel UK and Metro have announced a partnership that will bring free content to commuters at mobile-enabled bus shelters with interactive tags right across the UK
Ngen
Part of Clear Channel Communications Inc, the American-based global media and entertainment company, CCO was bought out by venture capitalists in 2008 and in 2013 posted revenues of $2.9bn worldwide.
Built on the foundations of a national network of bus stop 6 sheets, the UK business has since expanded via an extensive portfolio of iconic, digital and mobile assets
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk
![Page 53: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/53.jpg)
Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail
National with a dominant presence in London
Increasing digital offering across Rail & London UndergroundIlluminated New Bus For LondonPerformance 48 sheets National Rail Expansion of retail offeringBirmingham Express Roadside digital
work.shop.play and London Worker Planning Tool
Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/
![Page 54: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/54.jpg)
Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across the UK and Glasgow Underground
HD 48s, HD 96s, backlights, illuminations and illumination enhancement project via LED, digital 6 sheets, DEPs, ongoing audit of panels across the UK, recent improvements to key sites
Primemobile, Primedesign, Hitwise, EPOS, Shopwyre, Geofencing
Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK-based business which posted turnover of £50.1m in 2011
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture
![Page 55: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/55.jpg)
Large-format digital, iconic landmark and super-premium banner locations
Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds and Glasgow
Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality
The GridOcean LabsRegional site expansion
The Science Behind the Art of Outdoor
A relative newcomer to the OOH scene, launched in 2005 Ocean Outdoor is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com
![Page 56: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/56.jpg)
OOH Industry News
![Page 57: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/57.jpg)
TfL Kicks off Pitch for £500m London Bus Shelter Contract
![Page 58: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/58.jpg)
Clear Channel Kicks off Digital Sites Expansion
![Page 59: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/59.jpg)
Posterscope Support Helmand Return OOH Exhibition
![Page 60: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/60.jpg)
Stella Artois is the Launch Partner on JCDecaux’s Motion@LiverpoolStreet
![Page 61: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/61.jpg)
CC Launches its First Solar-Powered Advertising Bus Shelter in London
![Page 62: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/62.jpg)
Exterion Expands into Partnerships with the Appointment of Dan Cresta as Director
![Page 63: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/63.jpg)
Amscreen Works with Age UK to supply 150 Shops with Digital Signage
![Page 64: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/64.jpg)
BlowUP Launch New Site on Talgarth Road
![Page 65: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/65.jpg)
BlowUP Dominates M4 Wealth Corridor with Iconic Large Format Outdoor Site
![Page 66: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/66.jpg)
Havas’s Paul Frampton on the Impact of Programmatic Advertising on OOH
![Page 67: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/67.jpg)
New Maxx Media Site in Portsmouth
![Page 68: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/68.jpg)
OOH is a New Point-of-Sale for Online Retail Brands
![Page 69: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/69.jpg)
Ocean Outdoor Presents Pulse Birmingham
![Page 70: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/70.jpg)
Ocean’s Banner Portfolio Grows to New Heights
![Page 71: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/71.jpg)
London Fashion Week goes Underground
![Page 72: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/72.jpg)
Morley Aims to Boost Clear Channel by Exploiting OOH’s Digital Potential
![Page 73: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/73.jpg)
Art of Outdoor Entries Up 61% Year on Year
![Page 74: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/74.jpg)
OOH Follows TV as ‘Most Trustworthy’ Medium
![Page 75: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/75.jpg)
Barclaycard Unveils Payment Wristband for TfL’s Contactless Roll-Out
![Page 76: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/76.jpg)
Find Out More
![Page 77: Real World October 2014](https://reader033.vdocuments.mx/reader033/viewer/2022061200/547070efaf7959bd5c8b4600/html5/thumbnails/77.jpg)
Get in touch with us...
Hyperspace portfolio