real time search presentation
DESCRIPTION
This is the presentation deck for my talk on Real Time Search at Refresh Miami Nov 2009.TRANSCRIPT
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THE REAL DISH ON REAL TIME SEARCH
V
John Carcutt, SEO Manager
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OBLIGATORY MINI BIO
I’m @JohnCarcuttSEO Manager at MediaWhiz www.MediaWhiz.com
In my Spare Time
Co-Host of SEO101w www.WebmasterRadio.fm/SEO-101/
M Mondays 5PM EST or listen on anytime
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![Page 3: Real Time Search Presentation](https://reader036.vdocuments.mx/reader036/viewer/2022062702/554bd6ceb4c9058f6c8b519e/html5/thumbnails/3.jpg)
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What isReal Time Search?
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REAL TIME SEARCH (RTS)
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3 Basic Categories of RTS
• Time Sensitive Search
• Current Data Push
• Geospatial Search
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REAL TIME SEARCH (RTS)
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Who’s Using It?
• All the Major Search Engines
• Many Social Media Platforms
• Many Mobile Applications
• Your Mom
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REAL TIME SEARCH (RTS)
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“I Heard, It’s Just a Fad”
“Freshness is a priority at Google”
“We want new facts, new information, good authority, and all in a timely manner”
Jeremy Hylton – Google Engineer
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RTS - TIME SENSITIVE SEARCH
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How Do Search Engines Use Time
Sensitive Data?
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RTS – GOOGLE NEWS
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Google News
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RTS – GOOGLE NEWS
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Google Blog Search
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RTS - TIME SENSITIVE SEARCH
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Organic Search Results
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RTS - TIME SENSITIVE SEARCH
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Organic Search Results
QDF = “Query Deserves Freshness”
• Late 2006 – “Google Finance”
• More Weight to Older Content
• Fresh Content Integrated
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RTS - TIME SENSITIVE SEARCH
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Organic Search Results
QDF = “Query Deserves Freshness”
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RTS - TIME SENSITIVE SEARCH
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Organic Search Results
QDF = “Query Deserves Freshness”
• My Web Site Started Great Then Disappeared.
• New York City Black Out !
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RTS - TIME SENSITIVE SEARCH
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Organic Search Results
QDF = “Query Deserves Freshness”
• My Web Site Started Great Then
Disappeared.
• New York City Black Out !
Google Predicts Related Content Will beCreated, Published and Indexed within 15 Minutes.
Queries Requesting Information will Start After …
2 Seconds
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RTS - TIME SENSITIVE SEARCH
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Pulse Rank – The “New” PR
• Based on RealTime Link Data
• Bit.ly Now .vs Digg
• The Impact of Viral
• Not for Everyone
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RTS – CURRENT DATA PUSH
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What is Current a Data Push?
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RTS – CURRENT DATA PUSH
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RealTime Search Results in Evolving Data Sets
• Twitter Search
• Bing Travel
• Google/Yahoo Social Deals
• Many Others
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RTS – CURRENT DATA PUSH
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Twitter Search
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RTS – CURRENT DATA PUSH
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Bing Travel
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RTS – GEOSPATIAL SEARCH
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What is Geospatial Search?
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RTS – GEOSPATIAL SEARCH
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Geospatial Search Provides Data Based on the Requestors Location in RealTime.
• Mobile Search
• 4Square Social App
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RTS – GEOSPATIAL SEARCH
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Mobile Search
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RTS – GEOSPATIAL SEARCH
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foursquare App
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RTS – GEOSPATIAL SEARCH
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Thanks for Staying Awake?
@JohnCarcuttSEO Manager at MediaWhiz www.MediaWhiz.com