real-time analytics: the future of big data in the agency
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real-time analytics the future of big data in the agency
Dhruv Bansal!Chief Science Officer and Co-founder!Infochimps, Inc.!
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big data infrastructure made simple
some of our customers our partners
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agenda • agency goals • why big data • hadoop vs. real-time analytics • demo of the infochimps platform • conclusion
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poll
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CRM POS ERP BI & data warehouse system & network logs web logs google analytics facebook twitter tumblr foursquare klout mobile devices product reviews google search results + more
?!many terabytes of data,
sometimes many petabytes
more data than ever before #rtanalytics
• CRM/customer insights • ad/content optimization and targeting • social media analytics • sentiment/influencers • topics/memes • web traffic analysis • mobile/cross-channel reporting • data-driven ad campaigns
enhance the agency product line
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It’s all big data!
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volume
velocity
variety
1!
staff
expertise
time
2!
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hadoop!
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POLL
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hadoop!
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what about real-time?
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• high volume and high velocity • customer demand • competitive differentiation • cost & speed benefit
real-time analytics is the future
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why isn’t everyone and their mother
doing this?
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big data expertise
scalability and flexibility
agnostic integration
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data delivery service™
database management
elastic hadoop
analytics tools
data input insights
platform
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poll
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data delivery service™
database management
Agency X
real-time analytics
front-end apps/reports
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live demo!
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real-time analytics powered by the data delivery service™
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• CRM/customer insights • ad/content optimization and targeting • social media analytics • sentiment/influencers • topics/memes • web traffic analysis • mobile/cross-channel reporting • data-driven ad campaigns
enhance the agency product line
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• your clients are asking questions that require big data to answer
• your agency has the opportunity for a bigger seat at the CMO's table
the new winning reality
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• generate insights clients need while: • saving valuable resources • delivering solutions extremely quickly • responding to unique client needs
• we are: • a flexible big data foundation to build upon • your outsourced big data partner
benefits we provide
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[email protected] follow us: @infochimps
Let’s discuss your big data projects and ideas. infochimps.com/free-big-data-consultation
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