real life social media strategies - volunteermaine.org · audience size 3 243 277 315 1,000 1,230...
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Real Life Social Media
Strategies
Katrina Crowell| flyte new media | takeflyte.com | twitter.com/kxtra
flyte school
TODAY WE’LL COVER
ENGAGE!
Tambako the Jaguar
TODAY WE’LL COVER
DRIVE!
Bruno. C.
TODAY WE’LL COVER
CONVERT!
Romain Guy
TODAY WE’LL COVER
MEASURE!
Heavy Weight Geek
BUFFET STYLE
WHO IS THIS Lady?
AUDIENCE SIZE
3
243 277
315
1,000
1,230
Time Twitter LinkedIn US Population YouTube Facebook
Millions of Users
MOBILE WEB GROWTH
SOCIAL MEDIA ISN’T THE ANSWER
WHY SOCIAL MEDIA?
Find your audience
Tell your story
Engage
Kevin Andersson
WHERE DO YOU START?
Goals derrickcollins
SOCIAL MEDIA STRATEGY
“You cannot have a social media strategy
without a content strategy.”
--Susan Cato
YOUR CHALLENGES
Time
Money
Interest
fdecomite
SOCIAL MEDIA BENEFITS
Brand Awareness
Customer Service
Lead Gen
DIGITAL MARKETING ACTION PLAN
Attraction
Retention
Conversion
Measurement
http://www.flickr.com/photos/myklroventine/
SOCIAL MEDIA
• Platforms vs. Networking
Platform vs Networking
Julie Rashelle Official GDC
SOCIAL PLATFORMS
Increase your visibility
Let you tell your story
Allow engagement Wayne Large
KEYWORD RESEARCH
Brainstorm key phrases
Test your beliefs
Create your copy
Calsidyrose
GENERATING KEYWORDS
KEYWORD PLANNER
BLOGS
BLOGS
BREAKING DOWN A BLOG POST
YOUTUBE
YOUTUBE
PODCASTS
JOHN DUMAS
SLIDESHARE
WEBINARS
SOCIAL NETWORKING
Engage
Promote
Drive traffic
Adam Jones, Ph.D.
FACEBOOK MARKETING
MAXIMIZE YOUR AVATAR
EDGERANK
FACEBOOK ADS
TARGETING ON FACEBOOK
COMPANY PAGES
LINKEDIN GROUPS
LINKEDIN PULSE
PROFILES FOR EMPLOYEES
WHY TWITTER?
• Over 500 million users
• Over 200 million active users
• 50 million log on daily
• 55% access Twitter via mobile
WHAT’S A TWEET?
OPTIMIZING YOUR ACCOUNT
TWITTER FOR BUSINESS
TWITTER FOR BUSINESS
LISTENING
NOT LISTENING
TWITTER ADS
GOOGLE PLUS/MY BUSINESS
G+ FOR SEO
DRIVING TRAFFIC
Sarah G
CAN YOU BE TRUSTED?
FIRST IMPRESSIONS MATTER
PRESENTATION MATTERS
irene
USE SOCIAL PROOF
KEEP IT SIMPLE
LIMIT CHOICES
ecudiélle
THE EYES HAVE IT
BUILDING BETTER LINKS
BUILDING BETTER LINKS
Google Analytics
COSTS
Time
Advertising Dollars
Outsourcing fdecomite
TAKEAWAYS
Determine objectives
Choose your channels
Drive traffic & conversions
masochismtango
