real happy hour business toolkit
TRANSCRIPT
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Business Toolkit
Promoting quality family time together for a healthier community
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Table of Contents
Marketing Materials RHH Marketing Guidelines
RHH Logo Usage Agreement
Newsletters About the Real Happy Hour
Family Mealtime
Family Playtime
The Importance of Quality Family Time
Challenge Checklists Family Mealtime Checklist
Summer Playtime Checklist (Combined)
Winter Playtime Checklist (Combined)
Other Publications Tell Us Your Real Happy Hour
Family Playtime
Family Mealtime Facts
My Real Happy Hour is
Family Mealtime Placemat
RHH T bl T t
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INTRODUCTION
What if we told you that one simple step can strengthen your workforce, increase productivity, and
help improve the balance between work and family life for your employees?
It doesnt cost anything Anyone can do it It has benefits for all ages
Whether its eating meals together, playing outside together, going for a family bike ride, or walking
the dog, the quality time that families spend together is important.
Support your employees and their families by endorsing The Real Happy Hour in your business/organization. The Real Happy Hour is a community-wide campaign that focuses on the protective
factors that link the impact of family mealtime and family playtime on childhood obesity, alcohol
and substance abuse in adolescents, and early childhood development.
Supporting and adopting The Real Happy Hour campaign at your business/organization will
demonstrate that you have made a commitment to support your employees and their families
spending quality time together.
This Business Toolkit is a starter guide to help get The Real Happy Hour started within your business/
organization. The toolkit contains a variety of resources such as ready-to-use newsletters, posters,
and fact sheets, as well marketing elements, such as the Real Happy Hour logo that can be used to
create your own publications or resources specific to your employees.
Business Toolkit
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= R 12 G 75 B 125
RGB Colors
= R 116 G 157 B 211
= R 253 G 176 B 63
Pantone Colors
= Pantone 534C
= Pantone 659C
= Pantone 143C
Marketing Guidelines
Fonts
Italia Std Medium = Use for headlines, taglines, or subheadings*This font is available for download online if you dont have it already. This font is what is used in thelogo and all other RHH marketing materials (ie. Family Mealtime Toolkit, Challenge Checklists)
*Incorporate all three colors into overall design of publication. See Family Mealtime Toolkit for reference.
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The Real Happy Hour Task Force hereby grants to the party identified below license and permission to use
and display The Real Happy Hour logo and messaging subject to the party agreeing to the following terms
and conditions:
1. The license shall not make any alternations to the logo, or adopt the logo as part of another symbol or
mark.
2. The License shall not use the logo for any commercial purposes, including clothing and memorabilia,
unless authorized by The Real Happy Hour Task Force.
3. The License shall not grant permission to any other person to use the logo.
4. The License agrees to send The Real Happy Hour Task Force copies of all materials (print, video, etc.)
where the logo is used.
5. The License acknowledges that The Real Happy Hour assumes no liability in respect of my use of the logo.
6. The Real Happy Hour Task Force reserves the right to determine logo usage immediately if there is a
breach with paragraphs 1 to 5 noted above.
The license hereby accepts all of the conditions with respect to the use of the logo as set
out in paragraphs 1 to 6.
Dates this ______ day of ________________, 2013.
________________________________________________________Signature and Name of Party Being Allowed Logo Use
________________________________________________________
Mailing Address
The Real Happy [email protected] | 715-261-1935 | www.therealhappyhour.org
Logo Use Agreement
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In April 2012, partners from the Marathon County Alcohol & Other Drug Partnership Council, Healthy Eating Active
Living (HEAL) Coalition, Early Years Coalition and the Hunger Coalition in Marathon County came together to create a
community-wide campaign called The Real Happy Hour. Within months, this new community collaboration adopted
an official logo and mission, Promoting quality family time together for a healthier community.
To truly make this effort a community-owned project, the collaborating coalitions wanted to produce a brand that
can be used by an indeterminate number of invested individuals and organizations. The Real Happy Hourwill not
only promote the mission and goals of each collaborating partner, it will primarily focus on the protective factors
that link the impact of family mealtime and family playtime on childhood obesity, alcohol and substance abuse in
adolescents, and early childhood development.
The driving force behind The Real Happy Houris a core group of community leaders and organizations that have
abandoned their individual agendas in favor of a collective approach to support families spending quality time
together in Marathon County. This group, The Real Happy Hour Task Force, has accepted a shared vision for change
and common agenda to support The Real Happy Hours mission.
The Real Happy Hourcampaignis designed to flourish from the coordination of differing activities and opportunities
created by the network of organizations involved. The Real Happy Houris not trying to create new educational
programs, services, or events for families in Marathon County. Instead, it is determined to connect families to the
resources that are already available in the community in which they live.
The Real Happy Houris focusing the entire community on a single set of goals that promote and support
opportunities for families to spend quality time together engaging in healthy behaviors. This focus requires a
systemic approach that focuses on networking between organizations and progress toward shared objectives. This
approach ensures that all organizations, agencies, and community stakeholders involved with The Real Happy Hourrecognize and understand the true power that collective impact can have on our community.
The Real Happy Hourcampaign has two simple goals. The first is to identify how families in Marathon County spend
quality time together and to brand these moments as a The Real Happy Hour. Whether its cooking and eating a
meal together at home, going on a walk or bike ride to the park, or reading together before bedtime, these
moments that families spend together are quality examples to The Real Happy Hours mission
About The Real Happy Hour
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One of the best things
you can do for your
children is to provide a
family meal.
Most parents look for
ways to give their
children an edge, but
many miss an easy and
often inexpensive recipe
for success: eating
together.
Sally Squires,
Lean Plate Club
columnist, The
Washington Post, May
2007.
Find Us Online!
Family Mealtimes Provide Profound Benefits!
1. Family mealtimes foster family
togetherness and establish a sense of family
identity which helps children feel safe and
secure in a confusing world. It is the eating
together that is most important.
2. Family mealtimes help prevent behavior
problems. Studies have shown that when
families eat together, children are less likely
to use tobacco, alcohol, drugs, develop
eating disorders or engage in other negativebehavior.
3. Family mealtime helps children do well in
school. As children listen to adults talk, they
learn important language skills, such as new
vocabulary and putting words into
sentences, all valuable skills for reading,
listening, and comprehension in school.
4. Family mealtimes encourage healthy
eating by paying more attention to what
food is prepared and how it is prepared. This
translates into increased intake of fruits and
vegetables, and decreased intake of sugar
and fat.
5. Family mealtimes help prevent weight
problems. Smart eating habits help children
grow up with a healthy weight and attitude
towards food and fitness. Adults can role
model positive, healthy habits for children .
Family Mealtime
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Family Mealtime = Healthy Eating = Healthy Weight
Mealtime Research Finding
A national study, February,2010, out of Ohio StateUniversity found that 4-year-olds living in homes with threecertain routines had an almost40% lower prevalence ofobesity than did children inhomes that practice none of
these routines. The routineswere:
Eating dinner together asa familyGetting adequate sleepLimiting weekdaytelevision viewing time.
Conversation StartersSometimes families dont know where to begin when it
comes to having a conversation at the table. Here are some
ideas to get you started. Take turns and see where the
table talk takes you. You might just find out some things
about your children and them about you.
Many studies show a strong link between
eating habits of parents, food preferences
and nutrient intakes of their children.
When parents eat fruits and vegetables,whole grains, and drink milk, so do their
children. It takes 7-15 exposures to a
new food for children to accept and enjoy
that food, so continue to provide a variety
of nutritious foods, never force. Perhaps
the best advice on healthy eating is the
division of feeding responsibilities fromEllyn Satter, an internationally recognized
authority on eating and feeding.
Adults have the responsibility to:
Choose and prepare foods
Provide regular meals and snacks
Make eating times pleasant
Offer opportunities to learn new
skills
Childrens eating capabilities:
Children know how much to eat
Children will eat a variety of food
Children will grow predictability
Childrens eating will mature
For further information:National Center on Alcohol and
Substance Abuse:
www.casafamilyday.org
Book - Secrets To Feeding A
Healthy Familyby Ellyn Satter:
www.ellynsatter.com
makemealtimefamilytime.com/
family-mealtimes.org/
Setting Up Your Family for Success!Make mealtime a priority. Find a time when everyone
will commit to eat together and set realistic goals.
Treasure the time together during family mealtime.
Turn off the TV, cell phones or remove any other
distractions.
Make mealtimes a pleasant experience for all. Set an
attractive table, use placemats, (or have each one design
their own), add flowers, play quiet music, or any other
ways to make mealtime something everyone looks
forward to.
http://www.casafamilyday.org/http://www.casafamilyday.org/http://www.ellynsatter.com/http://www.ellynsatter.com/http://makemealtimefamilytime.com/http://makemealtimefamilytime.com/http://family-mealtimes.org/http://family-mealtimes.org/http://family-mealtimes.org/http://makemealtimefamilytime.com/http://www.ellynsatter.com/http://www.casafamilyday.org/ -
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Family PlaytimeThe Importance of Outdoor Play
Spending regular time outdoors helps children grow lean and strong,
enhances imaginations and attention spans, decreases aggression,
boosts classroom performance, and makes kids better future
caretakers of the environment (The National Wildlife Federation).
According to a March, 2010 survey by the National Wildlife Federation
of nearly 2,000 educators,
78% feel students who spend regular time in unstructured outdoor
play are better able to concentrate
75% feel students who spend regular time outdoors are more
creative and better problem solvers
Find Us Online! @Real_Happy HourThe Real Happy Hour
The Benefits of Outdoor Play
Body
Increases fitness levels
Builds active, healthy bodies
Raises levels of Vitamin DProtects against future boneproblems, heart disease, anddiabetesImproves distance vision
Mind
Exposure to environmentaleducation increases:
- Test scores for math,
reading, writing, andlistening
Outdoor activities may be widelyeffective in reducing ADHDsymptoms
Spirit
Childrens stress levels fall withinminutes of seeing green spaces
Nature makes you nicer
Nature enhances socialinteractions
For more information visit:
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What You Need:
Pencil or crayon
Scavenger hunt list
Bucket or bag to hold found
objects
Camera
Finding Time for the Great Outdoors
The Surgeon General recommends one hour per day of unstructured time in the
outdoors. Try these simple tips:
Try This!
Photo Fun
Venture out in your own
backyard or take a walk around
the block and take photos of
nature with your child.
Go Geocaching!
Use GPS technology to find objects
hidden in the great outdoors! Check
out http://www.geocaching.com/guide/
to start finding hidden treasures in
your community!
Break Up the DayStart with 15 minutes twice a day
Work up to 30 minutes
On weekends, plan to spend 1-2
hours outside by walking to a local
park and playing together
Once you and the kids are outside, you
may find it hard to go back in!
Walk to SchoolTry walking to school with your
child.
Invite neighbors to walk with you!
Plan a mini-scavenger hunt along
the way: try to listen for bird songs,
find squirrels, or collect 3 different
types of leaves
Explore with a Backyard Scavenger Hunt
Your Scavenger Hunt List:
A blade of grass longer than
your index finger
An acorn cap
A leaf on the ground
A pine cone
A few pine needles
A twig longer than your thumb
Moss on the side of a building
Fungi
A spider or spider web
Signs of amphibians or reptiles
or the animals themselves
Signs of mice, squirrels, or
other small animals or the
other animals themselves
What You Do:
Print out your scavenger hunt list.
Put your checklist on a clipboard.
Attach a pencil or crayon to your
clipboard.
Make sure to grab a bag or bucket
for the objects you find.
Put qualifications on the
scavenger hunt objects, like grass
longer than your finger or acorn
bigger than a quarter.
Look for signs of wildlife, not just
the wildlife itself.
Customize your scavenger hunt to
your surroundings.
Take pictures of the objects you
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Teens who have infrequent family meals are:
4 times likelier to use tobacco
Twice as likely to use alcohol
2 times likelier to use marijuana
4times likelier to say they expect to try drugs
in the future
Teens having 5 to 7 family dinners per week
are:
One-and-a-half times likelier to report having
excellent relationship with their mother
More than twice as likely to report having an
excellent relationship with their father
Almost twice as likely to report having a
excellent relationship with their sibling(s)
Those who spend 7 hours or less per week
with their parents are:
Twiceas likely to use alcohol
Twice as likely to say they expect to try
drugs in the future
Twiceas likely to have at least one friend or
classmate who uses illegal drugs without a
prescription to get high, or over-the-counter
medication to get high.One-and-a-half times more likely to be able
to get alcohol, marijuana or prescription
drugs without a prescription.
Children and teens who eat frequent family
meals are:
12% less likely to be overweight
20%reduction in odds of eating unhealthy
foods
24%increased odds of eating healthy foods
The Importance of Quality Family TimeFamily Mealtime Matters Time Spent with Parents Matters
References
Hammons, Amber J., and Barbara H. Fiese. "Is Frequency
of Shared Family Meals Related to the Nutritional Health
of Children and Adolescents?."Journal of the American
Academy of Pediatrics 127 (2011): n. pag. Pediatrics. Web.
27 Nov. 2012.
"The Importance of Family Dinners VII." The National
Center on Addiction and Substance Abuse at Columbia
UniversityVII (2011): i-12. The National Center on
Addiction and Substance Abuse at Columbia University.
"The Importance of Family Dinners VIII." The National
Center on Addiction and Substance Abuse at Columbia
UniversityVII (2012): i-12. The National Center on
Addiction and Substance Abuse at Columbia University
The Real Happy Hour
@Real_Happy Hourwww.therealhappyhour.org
Quality Time = Better Relationships
The magic that happens at family
dinners isnt the food on the table, but
the conversations and family
engagement around the table.
The Importance of Family Dinners VIII
CASA Columbia University
September 2012
Family dinners are the perfect
opportunity when teens can talk to
their parents and parents can listen
and learn.
The Importance of Family Dinners VIII
CASA Columbia University
September 2012
The percentage of teens reporting they will
never try drugs in the future increases
significantly as the quality of the teens
relationships with mom and dad improves.
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Add one more family meal in every week.
Declare mealtime an electronics-free zone with no TV, cell phones, or videogames.
Plan to make a healthy meal or snack together as a family.
Create a wild centerpiece using flowers and party decorations and make a colorfultable cloth using washable paint and old bed sheets.
Take the whole family to the grocery store or farmers market and let every one topick out something that appeals to them, like a different kind of fresh fruit orveget able to prepare for that nights meal.
Make a family commitment to focus only on positive topics before and duringmealtimes.
Establish a few ground rules like no teasing, no criticizing, no rude commentsabout other people, and no talking while someone else is talking.
Choose special menus or themes for a meallike Taco Tuesdays or SpaghettiSaturdays. Get creative!
Use some free conversation starter cards from www.school-wellness.organd take turns picking a card to get a conversation going.
Make Family Mealtime your Real Happy Hour
Complete the Challenge!!!
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Take a family walk around the neighborhood and count how many birds,squirrels, and chipmunks you see.
Visit a local park and play tag with family and friends.
Grab some binoculars and go bird watching at one of the MarathonCounty Forest Units.
Stop and have a picnic lunch with your family, while hiking the trails atRib Mountain State Park.
Grow your own vegetables by planting a garden!
On a rainy day, visit your local library and check out some books thatremind you of summer!
Visit yourlocal farmers market, and let each family member pick out anew fruit or vegetable to try.
Put on your raincoat and rain boots and go play in the rain!
Plan a picnic lunch at Mission Lake Park, which is located just south ofHatley off of CTY HWY Y.
Visit Machmueller Park in Weston and check out the Borne Learning
Make Family Playtime your Real Happy Hour
Challenge!
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Take a family walk around the neighborhood once a week.
Visit a local park and play tag with family and friends.
On a windy day, go to the local baseball field and fly a kite.
Stop and have a picnic lunch with your family, while hiking the trails atRib Mountain State Park.
Design your own hopscotch course with chalk and see who can hopthrough it the most times.
On a warm day, go play at the fountain at the 400 Block or Splash Pad
Marathon Park.Take a walk around yourlocal farmers market, and let each family
member pick out a new fruit or vegetable to try.
Take a scenic river walk along Oak Island to downtown Wausau.
Dont forget to stop at the library!
Walk the Eau Claire River Trail in Weston. Make sure to bring a picniclunch and your swimsuits, so you can wade in the water!
Make Family Playtime your Real Happy Hour
Challenge!
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Take a family walk around the neighborhood once a week.
Play a game of two-hand-touch football with family or friends.
Rake all the leaves from your yard into a big pile and jump in!
Hike the trails to the top ofRib Mountain State Park to look at all of thebeautiful fall colors.
On a crisp fall morning, go apple picking at one of our local orchards.
Take a walk around yourlocal farmers market, and let each familymember pick out a new fruit or vegetable to try.
This fall, collect as many different sizes, shapes, and colors of leavesthat you find!
Go for a fall nature walk on the Eau Claire River Trail in Weston.
Have a picnic lunch or go for a nature hike at the Dells of Eau ClairePark in northeast Marathon County.
Spend a Saturday or Sunday at Wilkes Corn Maze & Pumpkin Patch,j t th f W CTY RD WW G f h id t
Make Family Playtime your Real Happy Hour
Challenge!
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Try cross country skiing or snowshoeing at Nine Mile ForestRecreation Area. Equipment rentals are available.
Build a snowman family in your front yard.
Use water with food coloring to paint pictures in the snow.
Go snowshoeing on the various trails at Rib Mountain State Park.
Take the whole family or a group of friends tubing at Sylvan Hill.
Lace up your skates and go ice skating in downtown Wausau at the 400
Block.Fill empty ice cream buckets with snow to make building blocks for your
very own snow fort.
Too cold to skate outside? Go indoor ice skating at Marathon Park.
Rental skates are available.
Go sledding at Riverside Park orSchofield Park in Wausau.
Visit Pleasant View Park and 3M Park in Wausau, which are lit for
Make Family Playtime your Real Happy Hour
Challenge!
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Feel free to copy the logo and add it into your bulletin or newsletter!
What if we told you that one simple step could create positive outcomes for children and teens, foster
stronger families, and a build a healthier community? It doesnt cost anything. Anyone can do it. It has
benefits for people of all ages. Do you know what that one simple step is?
That one simple step is spending quality time together with your family. Whether its eating dinner
together, playing outside together, going for a bike ride, or walking the dog, the time that families
spend together is important!
Learn more about the benefits of spending quality family time together atwww.therealhappyhour.org
and check out the new Family Mealtime Toolkit to help you plan, prepare, and enjoy healthy family
meals together!
The Real Happy Hour is a local, community-wide campaign that was formed with partners from theMarathon County Alcohol & Other Drug Partnership, Healthy Eating Active Living (HEAL) Coalition, Early
Years Coalition and the Marathon County Hunger Coalition in April 2012.
http://www.therealhappyhour.org/http://www.therealhappyhour.org/http://www.therealhappyhour.org/http://www.therealhappyhour.org/ -
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M k F l Pl
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Make Family Playtime your
Real Happy Hour!!
www.therealhappyhour.org
Ch ld d h h h
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12%less likely to be overweight
20%reduction in odds of eating unhealthyfoods
24%increased odds of eating healthy foods
Children and teens who have greater than
or equal to 3 family meals per week:
T h h i f t f il l
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4times likelier to use tobaccoTwiceas likely to use alcohol2 time likelier to use marijuana4times likelier to say they expect to try drugs
in the future
Teens who have infrequent family meals are:
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My Real
Happy Hour
is .The Real Happy Hour @Real_HappyHourwww.therealhappyhour.org
l
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Our Real
Happy Hour
is .The Real Happy Hour @Real_HappyHourwww.therealhappyhour.org
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MakeFamilyMealtime
yourReal HappyHour!!
www.therealhappyhour.org
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Family Mealtime
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Children and teens that have
frequent family meals are less
likely to use alcohol, tobacco and
other drugs.
Children and teens that have
frequent family meals are less
likely to be overweight and will
develop healthier eating habits.
Get your family on the mealtime
track by making a commitment to
eat and enjoy more meals
together as a family.
Spending quality family time
together is an important step to
prevent the problems that kids and
teens face.
No matter who your family is, take
the time to connect and establish
positive relationships engaging in
healthy behaviors.
Promoting quality family time together
for a healthier community
Family
Playtime
y
Children are happier and healthierwhen outdoor time is in better
balance with indoor time.
Outdoor play time has positive
effects on the mind, body and spirit
of children and adolescents.
A family that plays together stays
healthy together, so make your goal
at least 30 to 60 minutes of active,
outdoor fun every day.
@Real_Happy HourThe Real Happy Hourwww.therealhappyhour.org
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