The Real Food Trend

The way that Australians shop, cook, eat and think about food has been changing of late:The real home-cooked meal – a typical meal is now freshly prepared and shared with the whole familyWe’re cooking more, and enjoying it!Fresh food is bestHealth is our motivatorHealthy food is a healthy investmentWhere are we heading? The search for authenticity

Research commissioned by Meat & Livestock Australia (MLA) 2008

Real Food Festival – Sunshine Coast

The Real Food Festival is a fantastic celebration of the wonderful variety of food that Sunshine Coast producers, manufacturers and restaurants have to offer, and a brilliant way to talk, taste and buy from them.

The various events, demonstrations, discussions and other activities throughout the weekend mean that the Festival has something for everyone and is a great way for people to support the best of Sunshine Coast regional food.

Event Organiser – Lena Smeaton Director, Smeaton Hackett Events - event management

company ‘committed to promoting the organic industry’ 25 years experience in sales, marketing, project and event

management Passionate about creating experiential events to highlight

and bring real food & a clean, green, sustainable world to everyone

In-depth knowledge and extensive range of contacts and relationships within the organic industry

Created & organises the “Organic Expo & Green Show International” - Oceania Pacific’s premier organic & green trade, industry & consumer show, now in its 7th year. 200+ exhibitors, 8000 attendees. Running annually in NSW & VIC.

Event Organiser – Julie Shelton

Proprietor, Forage - local food sourcing and distribution, servicing hospitality industry and retail

Founding leader, Slow Food Sunshine Coast Hinterland: not-for-profit group, part of international Slow Food organisation, supporting small-scale producers of food that is good, clean and fair

Ran a diversified, integrated organic farm for 10 years Extensive knowledge and personal relationships with food

producers, chefs, retailers and other food & beverage stakeholders

Conducted Food Security Assessment for SCRC as part of Council’s Energy Transition Plan development (Oct 08)

2008 Winston Churchill Memorial Trust Fellow: Nourishing Local Food - research undertaken in USA, Ireland, UK, France and Italy

Real Food Festival - Program

Day / Date Event / Activity Location

Friday, 29 JulySaturday, 30 JulySunday, 31 July

Chefs on Show

Various restaurants throughout Sunshine Coast Hinterland and at Real Food Celebration

Saturday, 30 July

Day-tripping and activities

Various locations throughout Sunshine Coast Hinterland and Mary Valley

Sunday, 31 July Real Food Celebration Maleny Showgrounds

Our key messages

Authentic

Relaxing

Connected

Join us for an authentic food experience: eat good food close to where the ingredients are produced, and prepared by people who live in the Region

Enjoy the beautiful, natural environment and relaxing ambience away from urban busy-ness

Celebrate with us the mutually beneficial relationships along the food chain

Participating restaurants (as at 23 Feb)

Spicers Clovelly Estate - Montville

Reserve Restaurant Cellar - Maleny

Spicers Tamarind - Maleny Pomodoras on Obi – Maleny Wild Rocket @ Misty’s –

Montville Flaxton Gardens – Flaxton Le Relais Bressan – Flaxton Chez Claude – Woombye Flame Hill Winery – Montville Maleny Manor - Maleny

Saturday, 30 July - activities

Cooking classes Farm tours Cob oven building

workshop Edible school garden

tour Special themed Eumundi

Market Walks Backyard food

production workshops Health & well-being talks

Sunday, 31 July – Celebrate!

Sunday, 31 July – Celebrate!

Farm animals & children’s activities Stallholders:

Garden suppliers; produce & farm suppliers; small-scale primary producers; value-adding enterprises; artisanal producers; artists; bookshops; kitchenware suppliers; restaurants; cafes; food stalls

Community Groups: Permaculture; Landcare; health & diet interest; schools

Growing shed talks & cooking demonstrations Dig Your Dinner school competition Food & Beverage Cup

Outcomes

Supports Council’s Rural Action Plan:

Mission “Growth of a strong, sustainable and dynamic rural

economy, offering accessible, diverse employment opportunities in a sustainable landscape”

Identified outcome “[increasing] awareness of local food production and

improved local purchasing” by promoting local foods and positioning the region as a food destination

Outcomes

Supports DEEDI’s Gourmet Food Project:

“build the marketing capacity of Queensland farming and food businesses (small to medium-sized enterprises), producing high-value products, including organics, Australian native foods, tropical fruit, seafood and game meats for niche markets”

“build relationships between farming and food businesses, the food service sector, niche retailers and food media in Queensland and interstate”

Outcomes

Supports Sunshine Coast Destination’s Hinterland Tourism aims:

Will bring visitors to the Hinterland, a region that has been identified as having under-developed tourism potential

Offers an alternative visitor experience to coast-based activities

“Tempt your tastebuds with the delicious local produce served fresh and best in one of the many quality restaurants along the Range or for a shorter bite choose a stylish café. While you feast savour the wonderful views available from the mountain.”

Your support is required!

Cash Grants Sponsorship

In-kind support Distributing promotional material through databases and

networks Joint marketing Bringing key speakers to the event Bringing journalists to the region Supporting appropriate community groups to participate, for

example: Schools Artists Small-scale producers

To contact us

Real Food Festivals Pty Ltd

PO Box 1139

Maleny 4552

Lena Smeaton

0413 043 287

Julie Shelton

0439 944 690

celebrate@realfoodfestival.com.au

www.realfoodfestival.com.au