real estate websites

TECHNOLOGY

the real estate

website

online marke0ng | websites | social media

Tuesday, June 19, 12

TECHNOLOGY

realtor training blog

Zillow & Trulia Profile setup videosSocial Media Profile setup videosTHE ONLINE MARKETING PLAN FOR REALTORSmore training coming soon.......


TECHNOLOGY

george cuevas

former realtortech geektrying to make sense ofonline marke0ng for realtors


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you can download it from the Realtor Training Blog

the real estate website should be just one part of your overall online plan

first ques0on about gePng your website: What is the purpose of it?


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where do realtorbuyer/seller leads

come from?

YOUR DATABASE (sphere of influence)

COLD LEAD (advertising, mass mailing, etc)

ONLINE -‐ INTERNET

(social media, websites, etc...)


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three undeniable truthsabout effective marketing

campaigns need an OBJECTIVE - GOAL. plus, they are set with a Start & End Point.

campaigns should run Consistent and Repetitious. (marketing never sleeps)

return on investment (ROI): campaigns must be measured and analyzed for cost vs. effectiveness.


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1. FIRST: ask yourself WHO is your AUDIENCE / TARGET CLIENT. This is who the website designed for? BUYERS - SELLERS - SHORT SALES - ETC...

a. IDX - PROPERTY SEARCH (buyers tool)

b. BUYERS INFO (mortgage calculator, school info, how-to guides)

c. SELLERS INFO (marketing plans for selling a homeowner’s property)

d. CLIENT RECOMMENDATIONS (your Zillow - Trulia - Yelp reviews)

e. INFO ON YOU (your story, pictures, your video, etc...)

f. COMMUNITY INFO (restaurants, schools, parks, activities, etc...)

g. BLOG (your way to communicate information in an SEO friendly way)

real estate websites - the purpose: IT SHOULD BE AN INFORMATION SOURCE


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Ask yourself the basic questions...

1. WEBSITE COSTS? (yearly, monthly, update maintenance costs)

2. ABILITY TO CHANGE/UPDATE THE WEBSITE?

3. KEEPING YOUR WEBSITE UP WITH TECH ADVANCES?

4. ABILITY TO GET A NEW LOOK TO YOUR WEBSITE EVERY 2-3 YEARS? (MAKE-OVER)

5. AVAILABILITY OF TECH PROFESSIONALS TO WORK ON YOUR WEBSITE?

6. FUNCTIONALITY? SEO Friendly? Navigation, Video, etc...

7. LONG LIFE SPAN / LONGEVITY

real estate websites... WHERE DO I START?


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it comes down to the website platform....

1. website platforms are like the difference between DVD and BLUE RAY player. a website platform is like a “format”.

2. my answer for Realtors is Wordpress as the platform of choice for a real estate website.

3. Wordpress is nothing more than a website platform to build your next site on.

4. Wordpress is a logical choice because of...

a. COST: it’s affordable/cheap.b. LIFESPAN: easy and affordable to update style/looks without losing SEO.

c. STYLE: many attractive themes are available.

wordpressTuesday, June 19, 12

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why wordpress?

1. it’s SEO friendly by it’s very nature.

2. it’s used today by millions of people/businesses for websites and blogging. (it’s not going out of style, out of date anytime soon).

3. there are 1000’s of developers who work on it (this means that finding people to work on it is not difficult)

4. because it’s open-source software (FREE) developers are constantly keeping it up to date with security and technology features.

5. MOST IMPORTANT: it’s cheap, it can be made to look great, and IDX works with it easily. (most IDX feeds are Wordpress compatible).


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wordpress website - ownership & costs....

...with Wordpress you own your own site. (you should!!!)

Your costs should only be the following...

a. development/production costs to build the actual site.

b. yearly web hosting costs (avg. $55 - $75/year)

c. IDX, you get it directly from a IDX Provider

(eliminate the IDX middleman.)

d. updating/maintenance costs (vary depending on the updates)


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IDX1. Buy it directly from an IDX provider. Avoid IDX Resellers for saving money.

Diverse Solutions, or, IDX Broker

2. If your local board offers it, get it from them if it’s cost effective.

3. IDX charges vary depending on your local board but average $30 - $50 month for an Agent Package.

4. Most IDX Feeds are compatible with Wordpress, or can be made to work with Wordpress.

5. Analyze your current IDX setup and costs.

IDXTuesday, June 19, 12

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TOTAL INVESTMENT

Monthly Fee Website Service$50/month | $600/year | Plus any set up fees.

Agent Redefined Website

$1000 Final | Plus, $55/year after year 1 for web hosting. No Set-Up Fees

1 Year = $600

2 Years = $1200

3 Years = $1800

1 Year = $1480

2 Years w/IDX $2010

3 Years w/IDX $2070


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TOTAL INVESTMENTMonthly Fee Website Service

After 3 Years: $1800.00

(set up fees not figured)

Agent Redefined Website

After 3 Years: $2070.00

(maintenance not figured)

1 Year = $600

2 Years = $1200

3 Years = $1800

1 Year = $1480

2 Years w/IDX $2010

3 Years w/IDX $2070


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wordpress for real estate...

basically a wordpress website used for real estate is a smart choice because of costs, longevity, functionality, and style


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see my work at www.agentredefined.com


http://www.agentredefined.com

http://www.agentredefined.com

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searching for the site you want? show me a site you like, we may be able to find a wordpress theme very similar to it.

most wordpress themes can be customized to real estate.


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your YouTube channel is and can be an extension of your website & brand.

content produced here will go to your Facebook, Linkedin, Twitter, Pinterest accounts, etc...

building up videos on your YouTube channel is an ongoing process. there is no end. so don’t worry about only having 1 or 2 videos to start with.

http://www.youtube.com/user/USHomeTours

refining your YouTube Channel






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start with your property and informational videos and get viewers.

update your channel page to enhance your image/brand.

videos are easy to add to any WordPress site on any page or blog post!!!

remember who your audience & target market is when creating video

goto agentredefined.com to see more examples.

refining your YouTube Channel


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Property For Sale

Buyers Info

Sellers Info

Community Info

Short Sale Info

YOU & your Intro Videos

YouTube Channel Categories for Real Estate


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get info from my Realtor Training Blog.

more free training coming soon to the blog on video.

have me train you and your office at your location.

video training for realtors


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linking your professional profileswebsite to profileprofile to website

your profiles should be part of your real estate website.

all of your profiles should connect back to your website.

profile badges should be part of your Email Signature & even Some Print Campaigns.

get more info at Realtor Training Blog


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linking your professional profileswebsite to profile - WordPress BLOGprofile to website

the combination of using your blog with your social media profiles now can become a powerful tool.

facbook, twitter, Pinterest, Linkedin, are vehicles for your blog content.

your blog content also helps you increase your SEO for your website.

useful information is valuable to your clients.


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co-branding with Zillow and/or Trulia

direct links from your website, email signature, marketing pieces can go directly to Zillow/Trulia.

links can be made to your online profiles.

links can be made to search for properties and keeping your information connected to the viewers search.


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sizes for profile picture

You can place your wordpress website, or any page in it directly into your facebook fan page.

Costs around $200 - $250 depending the job.

Adding additional tabs: You can place your YouTube Channel on your facebook fan page using Involver App.

851px

315px


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QUESTIONS???

MY CONTACT INFO

george [email protected]

312.320.8274


mailto:[email protected]

mailto:[email protected]

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