20 Coffs Coast focus

focus real estate A M A N D A L A N G L A N D S F R O M L A N G L A N D S P R O P E R T Y

real estate update.

Social media is the newest platform that agents and sellers are using to market and sell property, and it is only growing.

SOCIAL MEDIA AND REAL ESTATE

Over 66% of the current market

are buyers under 30, and the vast

majority of those buyers are active

on social media platforms such

as Facebook, Instagram and Snapchat. This

provides a whole new platform for agents

to get in front of potential buyers. Our

marketplace is rapidly changing and while

technology has been the drive behind the

change, social media is now changing the

way properties are exposed.

FACEBOOK

Facebook is the largest social media platform,

with over 15 million users in Australia alone,

being over 60% of the population. This is

a huge audience marketplace for agents

and vendors to promote their properties.

Facebook allows targeted marketing,

including radius, age, demographic etc. This

targeted marketing pushes your property to

not only a huge market, but also the right

buyers for your property

and while Facebook is

not being used by all

agents, it allows your

property to stand out

from the crowd rather

than get lost in the

swarm of properties

on Realestate.com and

Domain. Facebook

also provides detailed

analytics for every

promotion, which

is imperative to

understanding what is working in your

campaign and what is not. This form of

marketing, while not free, is an extremely

cheap option in comparison to other

advertising platforms.

INSTAGRAMInstagram is fast becoming the largest social

media platform, with over 800 million users

worldwide. Businesses are now using this

platform to promote goods and services in

an attractive and creative way, reaching more

customers than ever before. Instagram allows

up to date information on the property, such

as short videos and photos, which can show

another aspect to a property. Buyers are now

using platforms such as Instagram to search

hashtags related to certain areas, such as

#Coffsharbour #Coffsharbourrealestate to

search for information on a community and

find potential listings.

SNAPCHAT AND

TWITTER

While Snapchat and

Twitter are not as

widely used as the two

previous platforms,

they are simply another

avenue which is free to

use. When marketing a

property, it is imperative

to utilise all available

avenues to reach buyers,

wherever they may be.

Gone are the days when home buyers would

open a newspaper to look for properties for

sale or look up names of real estate agents in

a phone book. Home buyers today are online

looking for that house or parcel of land

they can call their own. They want to know

everything about a property before they take

the time to view it in person and will already

have an idea of what they think it is worth.

That is why it is vital that your agent is active

on all possible platforms to find the right

buyer and achieve the best price.

Facebook also provides detailed analytics for every promotion, which is imperative to understanding what is working in your campaign and what is not.