real estate changing trends hyderabad_remax

REFLECTIONS OF GREATNESS RE/MAX India

Real Estate Broking

Changing Trends


An average individual spends 60% of his life income on Real Estate.

Only segment of an investors wealth which is yet unregulated and has no entry barrier unlike stock brokerage and insurance

A host of international property consultants and corporate houses entering the market

Organized Real Estate Brokerage sector lacks ground level reach showcasing huge market potential

INDUSTRY FACTS


Agenda

1. Problems faced at present

2. Concepts of Developed Markets

3. Introduction to RE/MAX

4. RE/MAX in India

5. RE/MAX Model

6. Advantages of RE/MAX

7. RE/MAX Philosophy


“Problems faced in

Real Estate Broking Industry

at present”


Less Inventory

Less Leads

Matching issues

Budget to Advertise

No training on real estate broking

Staff retention


Staff monitoring

Staff motivation

Recognition

Restricted network

No trust

Unorganized Market


CONCEPTS IN DEVELOPED MARKETS:

Multiple Listing Service: MLS since 1880 in US (ref.: Wikipedia)

Agent training for real estate and sales

Compulsory Agent certification and licensing

Exclusive Listings

Value added services provided by brokers


Situation in Hyderabad Real Estate Market until July, 2013 …

* Market has not recovered from 2008 after Lehmann Brothers. * Real Estate Prices were depressed. * Uncertainty due to Telangana Issue. * Excess stock in all segments. * Govts. In paralysis mode.


CURRENT SITUATION …

Major bottle neck, Telangana issue is now settled, leading to growth.

Because of bifurcation new investments to the tune of Rs. 50,000 Crs is expected to be invested in both the regions.

New Govt. has come in power. Lot of reforms expected.

The Central Govt. is making many policy changes in infrastructure sector i.e. converting all PPP Projects into EPC Projects …

Real Estate Bill is likely to come.

All this is expected to give tremendous boost to the economy.

This will propel the Real Estate Market like never before .


- Real Estate Maximums


Established in Denver, Colorado (USA) in 1973 by –

Dave Liniger Gail Liniger

and


And, since the past 40 years….


Network...

91 Countries

7000+ Offices

100,000+ Agents!!


FOUNDER & PROMOTER

Sam Chopra

RE/MAX INDIA


Network…

48 Cities

123 Offices

500+ Agents!!


Network…

11 Offices

60+ Agents!!

Andhra Pradesh


RE/MAX network registered

a 600% growth in the first

year of its operations!!!

Won the Start Up of the Year

award at Zee Business’ Small

Business Award


Traditional Scenario in Real Estate Industry

BOSS

AGENT

Max. Commission by Boss

Agents appointed on Salary + Comm.

More time of monitoring agent

Low motivation to agents

Training & Retention of agents

No recognition & growth

Pyramid


ABOUT

RE/MAX MODEL…


BOSS

AGENT

More Inventory - More Sales - More Profit

Agents work as an entrepreneur

No monitoring of Agent required

Trained Agents with high retention rate

Agent works more professional way

Higher satisfaction & motivation

In RE/MAX...

Pyramid


RE/MAX is a network of professionals like Doctors,

Lawyers, Architects, Accountants, Insurance Agents,

Bankers, Stock Brokers etc.

OUR NETWORK


RE/MAX HIERARCHY

RE/MAX

RE/MAX India

RE/MAX Hyderabad

Broker Office

Broker Associate

Broker Associate

Broker Associate

Broker Office

Broker Associate

Broker Associate

Broker Associate


Broker Office

Broker Associate Broker Associate Broker Associate

OPPORTUNITIES WITH RE/MAX


One Stop shop serving all Real

Estate requirements of an individual

A hub for an agent to grow more and

earn more through the system

Point for access for the Customers for utilizing RE/MAX’s

services

BROKER OFFICE :


EARNINGS :

RE/MAX follows the MAXIMUM Commission Model for the Agents…

Helps in Easy Recruitment/ Retention Easy Recruitment/ Retention

Acts as a self motivator

No Monitoring Required

Why???

Commission (100%)

Broker Owner (50 %)

Broker Associate

(50 %)


How does a Broker Owner Earn???

1 AGENT

Earnings

11 AGENTS

Office Earnings


ROI (RETURN OF INVESTMENT)

1. Joining fee from BROKER ASSOCIATES

2. Desk fee from BROKER ASSOCIATES

3. COMISSION SHARING from transactions(deals)

4. Value Added Services(VAS)

a. Financial Services

b. Legal Services

c. Vasthu Services

d. Interior/Architecture services etc.


Role Of Broker Owner:

Recruitment

• Profiling and Recruitment of Agents on Regular basis

Management

• Guiding, Motivating and Mentoring Agents to perform better

Real Estate Services

• Ensuring Customer Satisfaction by providing the best services

Promotion

• Promotion of RE/MAX, his Office, its Agents by promoting the Listed Properties


Role Of Broker Associate

Inspection

• Inspect the properties and noting its every detail before listing it

Networking

• Increasing network of Agents and clients thus increasing Referral Customers

Listing Properties

• Listing Maximum Properties on the RE/MAX Network thus helping is faster transactions

Sell the Property

• Providing customers with the RE/MAX Experience thus enhancing their Satisfaction


RE/MAX

Residential

Commercial

Land

Re-development

Facilities Management

Properties Management

Renting

RE/MAX office Trades in:


RE/MAX

Legal Services

Home Loans

Vastu

Interiors Relocation Services

Escrow Services

Consultation and

Advisory

Value Added Services


Comparative Study…

Own Business High Running Costs

Long gestation period

Huge Manpower Cost

Limited Market Presence

Limited Network

Advertising/ Branding

Limited Reach

RE/MAX

Cost Sharing

Training at all levels

International Presence

Strong Network

Efficient Business Model

Unlimited Reach


Worldwide network of 1,00,000 Broker Associates

7000+ Franchised offices

RE/MAX Affiliates refer their clients directly agent to agent, across regions at no additional cost

No Territory Restrictions for any office in any region.

Opportunity to address NRI and HNI clients

Network…


Each RE/MAX office is independently owned and operated !! Each Broker Owner has the Independence to –

Decide who becomes an agent

Decide the number of Broker Agents

Charge brokerage as desired

Decide remuneration model for Broker Associate

Provide any or all of the Permitted Property related services (VAS)

Engage into tie-ups at franchisee level.

Enter into Exclusivity contracts.

Independence…


• Recruitment

• Promotion

• Management

• Technology

• Initial training

•Technology training

•Sales & Marketing Training

• Real Estate Best Practices

• USA

• ATOD

• MTOD

• RE/MAX Mainstreet

RE/MAX University

RE/MAX Real Estate Academy

BO Orientation

Training

BA Training

Training…


RE/MAX India runs a comprehensive 4-day training program for all new Brokers… It Includes –

RE/MAX inception and philosophy,

Profiling & Recruiting Agents

Managing & Promoting Agents

Agent Retention

Managing day-to-day operations of a RE/MAX office.

Technology & Software Training

Broker Owner Training…


It Helps in -

Showcasing properties to customers

Keeping a track of customers, agents and properties

Connecting with global RE/MAX network

Viewing profiles of all the RE/MAX Associates

Sending and receiving referrals from RE/MAX agents

Receiving leads/inquiries from customers

Performance mapping and monitoring

Technology…


Technology…


I List Vertical…


www.global.remax.com…


www.remax.in


www.remax.net


Broker Associate Page…

RE/MAX India

Properties

RE/MAX India

Seminars

RE/MAX India

NATIONAL CONVENTION – 2013 @ GOA

RE/MAX India

AWARDS PLATFORM:

•Regional level •National level

•International level

Awards & Recognitions :

RE/MAX India

BRAND ACADEMY EXCELLENCE AWARD

RE/MAX India

RE/MAX NATIONAL AWARDS


Conferences and Seminars

Builder Meets

Road Shows

Real Estate Fairs

Tie up with NGOs & Training Institutes

Web Advertising

Branding…


RE/MAX Offices…


More Agents

More Listings

More Sales

More Referral's

More Leads

More Repeated

Customers

More Brand Awareness

More Profit

RE/MAX Philosophy…


Thank you

“There’s never been a better

time to invest in a RE/MAX

Franchise.”

Call us on 7702477272 or email us

at [email protected]

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