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MARKETING

Be Everywhere… Buyers Search

Your House

Keller Williams Realty


Yvonne C. Motley Helping Atlanta Families Since 1998

Preparing for a Successful House Sale


Welcome, I realize that you have a choice when hiring an agent to help you sell your house and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. As your agent, there are several services you can expect me to provide, including: u Accurately pricing your house u Enhancing the perceived – and real –value of your house, enabling you to command a higher asking price u Providing unmatched marketing including photography, video, social media and over 400 property web sites u Securing a qualified buyer within your specific time frame u Helping you avoid the two main reasons sales fall apart…

•  Low lender’s appraisals •  Problems with the house inspection

Regardless of the price of your house, when you hire me as your Realtor, both and will be prepared for a successful sale. Warmest Regards, Yvonne

Yvonne Motley Real Estate Professional Keller Williams Realty


About Yvonne Yvonne Motley has been a respected member of the Atlanta real estate industry since 1998. After hundreds of successful sales, her track record remains spotless. A record she attributes to always placing her clients’ interest ahead of her own, providing attentive one-on-one service and knowing the contracts and procedures extremely well. Yvonne’s real estate career includes considerable experience in new home construction, working with buyers and sellers in residential properties throughout Metro Atlanta. Yvonne loves helping people, she is very patient and will give you her full attention when she is working with you. Yvonne will be with you from Contract to Close and Beyond…


If one word can describe Yvonne, it is “achiever”, She is a friendly woman with what seems like an endless source of positive energy. Yvonne has over 15 years experience in the real estate market. She has worked with the public for over 40 years. Yvonne has been married to her wonderful husband for 21 years, she has one son, Dameon, and two beautiful granddaughters, Felicia 18 and Ne’Vaeh 13. Those who have worked with Yvonne know her as someone who does what it takes to get the job done. More importantly, they know her as someone who truly cares about making a positive difference in the lives of those around her. She strives to make sure that everything she does and every decision she makes is what is best for YOU! She is an agent who's an expert in this local area, she brings a wealth of knowledge and expertise about selling and buying real estate here. It's not the same everywhere, so you need someone you can trust for up-to-date information. She likes to think of herself not as being in the real estate business, but of being in the business of helping families achieve their goals. Consider her "Your Friend in the Business" Yvonne is eager to serve you. Yvonne has sold over twenty eight million in real estate throughout her career working with Builders, Buyers and Sellers. Selling your current home, searching for a new home or looking for investment property can be a complicated and exhausting experience. It is absolutely essential to find a real estate agent that is deeply involved in the business and loves what they do to show you the way. Yvonne is here to do exactly that. She loves real estate and it is her greatest goal as your agent to make the process of selling your home or buying a new one a seamless one. Every transaction is different, but with her listening ear and adaptability, she can find the best solutions to all of your needs. As a client of Yvonne's, you are her priority, but it is also essential that everyone involved in a transaction is united and feels comfortable throughout the process. Yvonne is always honest, upfront and hardworking, making sure that all parties are satisfied by the end result and avoiding any bumps along the road. Yvonne is not just a real estate agent...she is a "Realtor". Which means that she has to adhere to a higher standard and is required to obtain ongoing continuing education to maintain she is aware of market trends and changes in real estate law. She is actively involved with the following organizations; The National Association of Realtors and Metro South Association of Realtors. Yvonne loves helping people and is an experience and knowledgeable realtor. Yvonne is very patient and will give you her full attention when she is working with you. You will be able to reach her at anytime to answer all of your questions. She will be with you from Contract to Close and Beyond. Yvonne is your Southside Listing Specialist.

If one word can describe Yvonne, it is “achiever”. Yvonne has over 15 years experience in the real estate market. She has worked with the public for over 40 years. . Yvonne relocated to Atlanta in 1998. Yvonne has been married to her wonderful husband for 21 years, she has one son, Dameon, and two beautiful granddaughters, Felicia 18 and Ne’Vaeh 13. Those who have worked with Yvonne know her as someone who does what it takes to get the job done. More importantly, they know her as someone who truly cares about making a positive difference in the lives of those around her. She strives to make sure that everything she does and every decision she makes is what is best for YOU! She is an agent who's an expert in this local area, she brings a wealth of knowledge and expertise about selling and buying real estate. It's not the same everywhere, so you need someone you can trust for up-to-date information. She likes to think of herself not as being in the real estate business, but of being in the business of helping families achieve their goals. Consider her "Your Friend in the Business" Yvonne is eager to serve you. Yvonne has sold over thirty million in real estate throughout her career working with Builders, Buyers and Sellers. Selling your current home and searching for a new home can be a complicated and exhausting experience. It is absolutely essential to find a real estate agent that is deeply involved in the business and loves what they do to show you the way. Yvonne is here to do exactly that. She loves real estate and it is her greatest goal as your agent to make the process of selling your home or buying a new one a seamless one. Every transaction is different, but with her listening ear and adaptability, she can find the best solutions to all of your real estate needs. As a client of Yvonne's, you are her priority, but it is also essential that everyone involved in a transaction is united and feels comfortable throughout the process. Yvonne is always honest, upfront and hardworking, making sure that all parties are satisfied by the end result and avoiding any bumps along the road. Yvonne is not just a real estate agent...she is a "Realtor". Which means that she has to adhere to a higher standard and is required to obtain ongoing continuing education to maintain she is aware of market trends and changes in real estate law. She is actively involved with the following organizations; The National Association of Realtors and Metro South Association of Realtors. Yvonne is very patient and will give you her full attention when she is working with you. You will be able to reach her at anytime to answer all of your questions. She will be with you from Contract to Close and Beyond.

Yvonne is your Southside Listing Specialist.

Why You Want to Work with Yvonne


Testimonials I was relocating from Virginia and found my agent on the internet. The agent that I was using was a bad choice on my part. But I am glad that Yvonne was the other agent. She was wonderful, I called her often and she was always willing and happy to answer all of my questions. She made my experience change for a bad one to a pleasant one. I am so glad that I purchased a house that she had listed. Thank you Yvonne you are my agent for life.

Tandra Rowland

Yvonne is a wonderful Agent. She is very knowledge of the housing market and finding exactly what you want. When I'm ready to but another house I will call her.

Cathy Talley

“Yvonne was never in a hurry and got us the price we were asking for our house. She was always very professional and polite” Thanks Yvonne Kevin Dawkins

First impressions mean a lot, especially when it involves going into your pockets. My husband and I found Yvonne to be very professional, friendly and easy to work with. Whenever there were problems with the mortgage company moving in a timely manner to complete the process of purchasing our home; Yvonne Motley was on top of things calling, emailing and doing whatever it took to get us to closing. She made sure that she kept us well informed. We truly appreciates all that she did and we are enjoying our beautiful home. Thanks Yvonne may you continue to be blessed and bless others. Cynthia Tooks


Testimonials We moved from CT to GA and we were scared moving to a new state but Yvonne was so reassuring and helpful. Our experience was great because she was so personable, knowledgeable and patient. The next house I purchase will be thru Yvonne Motley. Dameon Bright

I wanted to move back to Louisiana to be closer to my mother and needed to sell my home quickly. I was very impressed with Yvonne when she came to view my home. She had pictures and info on other homes that had sold in my neighborhood and helped me to come up with the best price to list my home at. I was under contract and packing faster than I thought I would have been. I really enjoyed working with Yvonne and would recommend and use her again. Lucile Bunch


How Houses Sell UNDERSTANDING HOW BUYERS EVALUATE HOUSES

The marketing I will do to promote your house has only one purpose, to increase awareness among potential buyers leading to in-person showings.

Once buyers reach your front door, the job of marketing is over.

Your house must now compete with other houses in two areas;

Features and Price.

If your house has more features that appeal to buyers – or your house is priced lower Than comparable houses – your house will stand out as the better value.

Conversely, if your house lacks the features that potential buyers desire, your only option

is to compete on price.

To be effective, your house should stand out as one of the top two to three best values in your immediate market place


Factors that Influence Market Value ü  Supply and Demand ü  Economic Conditions ü  Asking and Selling Prices of Competing Homes ü  Your Homes Condition ü  Buyers Perception of Your Home

PRICING YOUR HOUSE FOR A SUCCESFUL SALE

Factors with Little or No Influence on Market Value ü  The Price the Seller Paid for the House ü  The Seller’s Expected Net Proceeds ü  The Amount Spent on Improvements

Pricing your house accurately is the most effective way to ensure a successful sale. Allow me to repeat that – Pricing your house accurately is the most effective way to ensure a successful sale. No amount of marketing can sell an overpriced house. Many sellers are tempted to list their house with the agent who quotes the highest price. Please keep in mind, the agent, doesn’t set the price, the seller doesn’t set the price – the market will set the price, or value for your house.

Price


Price PROFESSIONAL APPRAISAL

The most effective method of pricing your house is to have a professional appraisal. When you list – and close – your house with me, I’ll pay for a pre-listing appraisal by one of Atlanta’s most respected appraisal firms. Benefits of having a professional appraisal: u  You receive an unbiased third party opinion of the market value of your house by a trained

professional. u  You are positioned to quickly recognize and respond to a market offer. u  You are positioned to effectively challenge a low lender’s appraisal of your house, maintaining your

higher contract price. A lender will consider a well-known appraisers valuation – they will not consider an estimate provided by a real estate agent.

u  You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher

price than can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical first several weeks on the market.


Condition

PREPARING YOUR HOUSE FOR A SUCCESSFUL SALE

With the typical agent, you only discover potential deal-killing repairs after you are already under contract – when the buyer hires a house inspector to scrutinize every aspect of your house. When you list – and close – your house with me, I’ll pay for a pre-listing inspection by one of Atlanta’s most experienced and respected, inspection firms. Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s house inspector that your house has been very well maintained. We want buyers to focus on how they live in your house – not what they would have to repair. Additionally, your house will stand out from the competition as a better value and command a higher price. I will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price and substantiate it, when your home is in top condition.


Condition

HOME STAGING

Once we have had your home inspected and made the necessary repairs (if any) we will focus on presentation. You will only get one opportunity to make a positive first impression with a potential buyer. Recognize and accept your HOME has become a HOUSE. It is now a PRODUCT FOR SALE and: It must COMPETE in the marketplace for a buyer. It must APPEAL to the largest number of buyers. It must be prepared and showcased to OUTSHINE your competition and excite Buyers. Staging Matters Eliminating excess clutter and furniture makes rooms appear larger, more inviting. Staging is positioning the house to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the house.


HOUSE WARRANTY

Condition

A house warranty is a one year residential service contract that provides repair or replacement coverage for the major operating systems and appliance in a house that fail due to normal wear and tear. This can be a big selling item to buyers knowing that their new house will be covered. When you list –and close – your house with me, I will pay for an Old Republic Home Protection Company warranty for your buyer. By advertising a comprehensive warranty for your house, we increase buyer confidence in your house and set you apart from the competition.


Marketing MARKETING YOUR HOUSE FOR A SUCCESSFUL SALE

Your house is now priced accurately and looks great. Let’s show it off! The marketing of your house will reflect an established history of how buyers search for and purchase houses. u  95% of buyers use the internet during their house search.

u  85% of all house sales in Metro Atlanta are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your house. As a result, marketing to Realtors is our most productive activity.

u  The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.


QUALITY PHOTOGRAPHY

Marketing

After your house is staged, I will have your house photographed to show off its beauty. With 95% of buyers using the internet to search for houses, quality photography is essential to any comprehensive marketing plan. More people will view your house online than will ever visit it personally. Getting, and holding, their attention online with quality photography is one way to increase the probability of an in-person showing. “Buyers perceive homes with good photography to be worth, on average, 12% more than the actual price.”

The Wall Street Journal


Marketing INTERNET MARKETING

Your house will be prominently featured with a showcase on Realtor.com, the top real estate website in the nation. Features of your showcase listing include: ü  Up to 25 oversized photos ü  High-definition video tour ü  Detailed description of your house ü  Open house notices ü  Lead generation forms for potential

buyers


Today's Most Important Marketplace

THE INTERNET §  In 2013, 93% of first-time home buyers used the internet to search for homes §  In 2013, 89% of repeat home buyers used the internet to search for homes

42%


50+ National Search Engine Sites

Powering more than 500 Websites

42%

The Internet I will place your house on 500 of the world’s leading real estate websites for unmatched exposure. Here are just a few of the sites where your house will be featured…


The Internet

My Personal Web Site

42%

www.yvonnemotley.com

Marketing


Your house will be featured on our Keller Williams website where it can be seen by thousands of daily visitors. Your house is also directly accessible by more than 600 Leading Real Estate Companies of the World affiliates with offices across the country and around the world. Additionally, all open houses are promoted on our website, increasing the exposure of your house.

Marketing INTERNET MARKETING


SOCIAL MEDIA MARKETING

Your house will also be marketed extensively on Facebook, the world’s leading social media site. I will market your house using several proven approaches, including highly targeted ads, video, photos and more. F a c e b o o k r e p r e s e n t s a n opportunity to reach tens of thousands of local Atlanta resident on a site where they already spend a lot of time.

Marketing

Visit my Facebook Business Page www.facebook.com/yvonne.motley.31


Marketing PRINT MARKETING

I mail hundreds of postcards each month to area residents…Your house will be featured on at least two of these mailings, increasing awareness among potential buyers.

just listed3120 Liverpool St, Lake Spivey, GA 30236

just listed3120 Liverpool St, Lake Spivey, GA 30236


Marketing Finding Buyers Through the Real Estate

Community

FMLS First Mul<ple Lis<ng Service

GAMLS Georgia Mul<ple Lis<ng Service

Over 27,000 Agent Members

2800 Offices throughout Georgia


Yard Signs, and Flyers

10%

Marketing


Connecting 24/7 to Your Buyers

10%

Interactive Voice Response System (IVS)

Provides Information to Buyers 24 Hours a Day 7 Days a Week

•  Captures and Reports Buyer Information to Agent

•  Each Inquiry is Followed-up With a Personal Phone Call Immediately

Marketing


Keller Williams Realty is the only company that gives its agents a FREE app allowing customers access to search more than 4 million homes. Potential buyers will be able to search from the convenience of their cell phones to locate your house.

My personal app is: http://app.kw.com/KW274G51T

The FREE app can be downloaded onto your phone, tablet or computer.

Marketing


Marketing INTERACTIVE MOBILE MARKETING

I will create a custom mobile website for your house that can be accessed from any smart phone, replacing the need for paper flyers. There are numerous advantages for you: §  Potential buyers are able to immediately access a

detailed description of your house, along with beautiful photos and video. We can also make useful documents available such as your Seller’s Disclosure, Inspection Report and more.

§  Unlike paper flyers, I receive an immediate notification

with potential buyer’s cell phone number, allowing me to follow up while the prospective buyer is still in your neighborhood. With a paper flyer you have to wait until they call us – if they ever do.

§  This technology is the flyer box that is never empty. Nothing is more frustrating to potential buyers- and- sellers than an empty flyer box.


Your house will not only be marketed through universal channels such as the Internet, Print Advertising, Multiple Listing Services and Signage. I will also market internally to our highly collaborative Keller Williams sales force of agents Each with their own connections that forms a rich source of prospects, buyers and referrals. This “market within a market” results in the most efficient transaction environment in Atlanta real estate. In fact, Keller Williams agents sells more of their own listings than any other company.

A MARKET WITHIN A MARKET

Marketing


•  The Keller Williams culture of cooperation and our profit sharing model contribute to cross-promotion of our listings among company agents and offices resulting in greater listings exposure for our customers

Keller Williams Sells More of Their Own Listings


Today everyone is on the Go so real estate agents have to be mobile. With eEdge on the Go, I am able to immediately responding to potential buyer leads and staying in touch with my Sellers wherever I am. I am able receive and accept offers on the spot. All the necessary documentation is available on eEdge. Buyers agents can submit complete offers. Approve documentation wherever you are. With e Edge, all review and signatures can be completed and submitted online, when and where it’s convenient for you and I. Being on top of things has never been more convenient. It’s all the tools I’ve integrated into my business that I have access to in the palm of my hands.

PAPERLESS


Our eEdge ONLINE Paperless Transaction Keeps YOU in the LOOP!

•  The traditional paper trail is online. All parties can collaborate in one space. •  No more smudged contracts, illegible handwriting, over faxed or lost documents. •  Every change, initial, signature is stored and available for up to 7 years. •  Negotiations and moving process can continue even when you are out of town. •  Negotiations and closing happen faster. No meeting in person or travel is required. •  Same confidentiality and security level as online banking and tax filing.

Whether About Town, Across Town, or Out of Town

A Pen and Paper Process is Available If Preferred

PAPERLESS


•  Keller Williams Realty became the NUMBER 1 real estate company in the Atlanta Metro area during 2010, increasing that lead through 3Q 2013

Partner With an Atlanta Market Leader


I am proud to be with the largest real estate franchise in

North America* KELLER WILLIAMS REALTY *Based upon publicly available agent count figures for North America as of September 9, 2013


1.  PROPER PRICING For Market Conditions 2.  STAGING/DECLUTTER for Maximum Appeal 3.  Extensive INTERNET EXPOSURE using Many Quality Photos 4.  Maximum REAL ESTATE AGENT COVERAGE through Membership in both FMLS/GAMLS 5. YARD SIGNS: For-sale, Rider, Directional 6.  Front-yard FLYER BOX and Distribution of FLYERS in Neighborhood 7. VOICE PAD (Interactive Voice Response) 8. JUST LISTED/SOLD Cards to Neighborhood 9. FLYERS/Home Book/Comment Cards 10. OPEN HOUSE Program 11. TRACK SHOWINGS/FEEDBACK 12.  Weekly SELLER UPDATES 13. SOCIAL MEDIA, EMAIL, DIRECT MAIL Campaigns ADDITIONAL POINTS: 1. Marketing to Other Agents’ Databases 2. Seller Sphere of Influence

Proven Marketing Strategies That Spark Success

In Any Market

A Successful Sale with

My Marketing Strategies


SERVICE WHAT ELSE YOU CAN EXPECT FROM ME

In addition to the services we’ve covered, you can expect me to provide the following: •  Attentive one-on-one service. The responsibility of

managing the sale of your home is never passed off to other agents or assistants. I am present for every showing to ensure your house is presented properly and to gather valuable feedback.

•  Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing houses, sales and how we should re-position your property to remain competitive.

•  Assistance negotiating offers and preparing contracts.

•  Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.


Cancellation Guarantee (My Commitment to You)

I guarantee to let you cancel your listing agreement at any time, prior to accepting an offer to purchase your house, if you feel I have not done my job as outlined in the Listing Agreement and in my10+ Customer Service Commitment. The benefits to you: You do not have to worry about a long-term commitment if you are not satisfied with my service. You do not have to worry about lengthy broker protection periods if you decide to cancel. You do not have to pay any costly “cancellation fee”. I make listing your homes with me totally hassle free. My responsibility to you: I am 100% committed to providing you with the highest level of service in the Atlanta market. My success and the growth of my business depend upon this commitment to you. I realize that you are the most important element in this relationship.


If you choose to hire me you will sell your house for the most money, in the fastest time and simplest way because I use proven marketing methods and I have a vast network.

List your house with me and Keller Williams the #1 company, have me place your home in over 500 websites to get it maximum exposure. Or you could place your house with a weak agent who places it in MLS and hopes for a sale….

THE CHOOSE IS YOURS

Thank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to meeting with you and helping you achieve a successful sale.

THANK YOU

Yvonne Motley Realtor Keller Williams Realty 3800 Camp Creek Pkwy Atlanta, GA 30331 Office: 404-564-9500 Cell: 404-456-5011 [email protected] www.Yvonnemotley.com www.Yvonnemotley.kwrealty.com

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