ready for the future. digital communications trends 2016 and beyond, seminar, 28 january 2016
TRANSCRIPT
Digital Trends.
2016 and beyond…Mike Jenkins – Founder – Positive
@positivebristol www.positivestudio.co.uk
@positivebristol www.positivestudio.co.uk
2015Real and immediate challenges.
Increasing need to provide services as government budgets are slashed
Falling public trust
Rising suspicion of fundraising tactics
Greater media scrutiny
@positivebristol www.positivestudio.co.uk
2016What we’ve heard today
Personalisation
Virtual reality
Social media innovation
Beneficiary support
Blockchain
Digital fundraising
Leadership
Products
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Digital transformation
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Testing and iteration
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
User
experience
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Doing the basics well
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Touch
payments
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Cryptocurrency
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
User migration
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Customer Experience (CX)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Blockchain
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Internet of
things
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Virtual
Reality
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk