WOMENhalf of everything

the bad

We’re paid about 80 cents on the dollar for the same work.

We’re less than 5% of CEOs and corporate boards.

We’re less than 5% of agency creative directors.

We get ‘mommy tracked’.

So we leave - not for home, but for other work.

Some of us leave before we’re forced to...

the truth is, the modern corporate environment sucks for both men & women

but it’s women who are going to change it

Why?

Because we possess half of the available talent, and more than half of the college degrees.

Because we make 1/2 the purchases and influence the others, in every category.

Because we control half of the wealth, and start most of the businesses.

and yet

Women are more successful and stable entrepreneurs... but VCs don’t invest in us.

Women foster better results as executives & directors... but too few of us are promoted through ranks.

but especially

Women work, earn money, create economic growth, and control household and commercial purchasing...

But marketers and politicians treat us as a single type:The busy mom on the go.

women & marketing #WTF

women laughing alone with salad #WTF via: thehairpin.com

women struggling to drink water #WTF via: thehairpin.com

#WTF

#WTF

women & TECH #WTF

#WTF

#WTF

#wtf

why???

"I cannot say that I think you are very generous to the ladies; for, whilst you are proclaiming peace and good-will to men, emancipating all nations, you insist upon retaining an absolute power over wives.

"But you must remember that arbitrary power is like most other things which are very hard, very liable to be broken; and, notwithstanding all your wise laws and maxims, we have it in our power, not only to free ourselves, but to subdue our masters, and without violence, throw both your natural and legal authority at our feet."

listen up.

women are not...A ‘segment’.

An ‘issue’.

An ‘initiative’.

A ‘program’.

women are... A diverse group.

Half your customers & your talent pool.

In control of 80% of spending.

some brands get it.most of the time.

Look at me, study me and understand me. Then, and only then, can you make my running shoes. Don’t give me a small, pink version of a man’s running shoes.

I’m not a small, pink version of a man.

pink it & shrink it

kick ass

Maja J. MataricProfessor and Chan Soon-Shiong Chair in Computer Science, Neuroscience, and PediatricsDirector, Center for Robotics and Embedded Systems (CRES)Co-Director, Robotics Research LabVice Dean for ResearchViterbi School of EngineeringUniversity of Southern California

Regina DuganFormer head of DARPAPhD, Mechanical Engineering CalTech

Liz SalcedoInventor & Founder of Everpurse

where are the women in tech? everywhere!

Rear Admiral Grace Hopper, US NavyPioneer programmer of Harvard Mark IDeveloped the first compilerDeveloped the idea of machine-independent programming languagesPopularized the term “debugging”

Hedy LamarrHollywood Star and inventor of spread spectrum communications and frequency hoppingThe grandmother of wireless communication

Sister Mary Kenneth KellerHelped develop BASICFirst woman to receive a PhD in Computer Science

we were here all along!

So what’s the big idea here?Simple.

Treating women with respect isn’t just a moral issue.

Nor is it merely a legal one.

It’s a business decision.

we might not be your ‘target’, but we’re definitely your customer.

“If a board [or team] doesn’t look at all like the market being served,

then something (Big) is (Badly) wrong.”Tom Peters

it’s simple, really.Hire women, and see business results.

Create good products for women, and see business results.

Market to women, and see business results.

ladiez ftw

make statements.

“the show doesn’t go on because it’s ready; it goes on because it’s 11:30”

“i don’t care if you f@#!ing like it”

#changetheratio