wolfe org info_presentation
TRANSCRIPT
WHO AM I AND WHY AM I HERE?
TRACY WOLFE
MEDIA MANAGER [DIGITAL ASSET MANAGER]
CORBIS IMAGES : BILL & MELINDA GATES FOUNDATION PROJECT
I have an MLIS from San Jose State University with a focus on the
Organization of Information and Emerging Technologies. I have worked
on digital asset management for the advertising industry, interned in
search at Getty Images, assisted on a digital archiving project at The
Seattle Public Library and currently I am the DAM
Administrator/Librarian for the Bill & Melinda Gates Foundation
Communications department at Corbis Images.
Corbis creates all the photo and video content for the Gates
Foundation and I catalog it and manage the system.
PUTTING IT ALL TOGETHER IN REAL LIFE
• How to choose a metadata scheme
• When facets are appropriate
• How to create order out of customized chaos
• The importance of authority control
• Why a data dictionary can be your best friend
CASE STUDY 1 – SELECTION OF METADATA STANDARD
The Seattle Public Library Century 21 Digital Collection
• Photos depicting art, architecture and aspects of the 1962
World’s Fair. Collection also included ephemera – posters,
menus, souvenirs.
Link:
http://cdm15015.contentdm.oclc.org/cdm/landingpage/collection/p1
5015coll3
CASE STUDY 1 – SELECTION OF METADATA STANDARD
The Seattle Public Library Century 21 Digital Collection
• Project Challenges
• Fixed resources
• Multiple creator names – example: photographer and architect
• CONTENTdm system metadata limitations
• Consistency with existing collections
CASE STUDY 1 – SELECTION OF METADATA STANDARD
The Seattle Public Library Century 21 Digital Collection
• Solution:
• After evaluating VRA Core and Dublin Core, we decided to simply
add multiple creator fields to accommodate Photographer,
Architect, Artist and Author and to ultimately use Dublin Core.
CASE STUDY 1 – SELECTION OF METADATA STANDARD
CASE STUDY 1 – SELECTION OF METADATA STANDARD
The Seattle Public Library Century 21 Digital Collection
• Authority Control:
• For the Subject field we used LCSH as well as a locally created
controlled vocabulary informed by the Getty Union List of Artist
Names when possible.
CASE STUDY 1 – SELECTION OF METADATA STANDARD
The Seattle Public Library Century 21 Digital Collection
CASE STUDY 1 – SELECTION OF METADATA STANDARD
The Seattle Public Library Century 21 Digital Collection
Link:
http://cdm15015.contentdm.oclc.org/cdm/landingpage/collection/p1
5015coll3
CASE STUDY 2 – RETAIL FACETS
Nordstrom.com
Link: www.nordstrom.com
• Several controlled vocabularies including Brand, Department,
Item Type, Size, Color, Price Range form a faceted classification.
CASE STUDY 2 – RETAIL FACETS
Nordstrom.com
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Link: https://mam.gatesfoundation.org/mediabin/
• This media asset management system serves the Communications
department and vendors at the foundation and is comprised of 100K
images, documents and videos. It runs on the HP/Autonomy MediaBin
platform and has approximately 400 users.
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
• Some of the metadata fields can be mapped to existing standards:
• Caption > Dublin Core or IPTC Core Description Field
• Creator Name > Dublin Core or IPTC Core Creator Field
• Credit > Dublin Core Rights Field
• Keywords > Dublin Core Subject or IPTC Core Keywords Field
• Name > Dublin Core Identifier
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
• Some of the metadata fields are completely custom, based on
foundation business requirements:
• Area of Focus > Family Planning, Polio, Malaria, HIV, Vaccine Delivery
• Division > Global Health, Global Development, Global Policy & Advocacy
• Co-Chair Name > Bill Gates, Melinda Gates
• Previously Used > designates if an asset was used in marketing materials
• Shoot Code > internal identifier including location prefix, shoot date and
photographer initials (example ASIA20130131LL)
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Facets and Filtering
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Authority Control : Keywords
• The Keyword list is constantly updated as a text file and includes Proper
Names, Company Names, Names of foundation staff members, and
categories describing actions, objects, locations, agriculture, science,
healthcare, etc.
• The list was initially developed from client input and the larger Corbis
vocabulary and has evolved to be informed by search logs, the
foundation website and blog, and user input.
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Authority Control : Keywords
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Authority Control : Keywords
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System : Keyword Workflow
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Keeping Track of Customization : Documentation
• Data Dictionary > includes fields, field permissions, description,
authority
• Filters > customizable in XML document, retain back-up list of changes
• Search > customizable in XML document, retain back-up list of changes
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Example of fields visible to a general user:
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Summary : Challenges with Custom Projects
• Satisfying user and business requirements
• Flexibility and consistency
• Tracking changes and processes
• User training
CASE STUDY 3 – CUSTOM METADATA AND FACETS
The Bill & Melinda Gates Foundation MAM System
Link: https://mam.gatesfoundation.org/mediabin/
CONTACT INFORMATION
TRACY WOLFE
www.tracywolfe.com
www.modlibrarian.posterous.com
@Mod_Librarian