Creating PersonasOverview and Workshop

What Are Personas?

Why Use Personas

Best Practises in Creating Personas

Research

Refine the Results

Create Groups

Prioritise Groups

Make Them Realistic

What To Ask…

What To Ask?

Personal

• What is the age of your person?

• What is the gender of your person?

• What is the highest level of education this person has received?

What To Ask?Professional

• How much work experience does your person have?

• What is your person’s professional background?

• Why will they come to the site? (User needs, interests, and goals)

• Where (or from whom) else is this person getting information about your issue or similar programs or services?

• When and where will users access the site? (User environment and context)

What To Ask?Technical

• What technological devices does your person use on a regular basis?

• What software and/or applications does your person use on a regular basis?

• Through what technological device does your user primarily access the web for information?

• How much time does your person spend browsing the web every day?

Persona CardsLets create cards based on our information

Workshop Time

Scenario: We’re making an App for connecting Product Mavens members together,

help them network, connect and

“make the world a better place™”

Questions at: bit.ly/pm-personas

What Next?

Create User Stories

Map Journeys

Brief Creatives Designers

Copywriters

Brief Developers & Testers

Just the tip of the ice berg

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