using social media to build relationships with ... · using social media to build relationships...
TRANSCRIPT
Using Social Media to Build Relationships with International Students
Kayla Maule, MSOE UniversityKaterina Roskina, China Credential Services
2.789 Billion Social Media Users
WHAT SOCIAL MEDIA PLATFORMS
DO YOU USE WITH INTERNATIONAL STUDENTS?
What Social Media are YOU Using to Interact with Your International Students?
EuropeMiddle East
AfricaIndia
South AmericaCentral America
WeChat/Weixin微信
China
Sina Weibo/微博
China
?
South Korea
Line
Japan, Taiwan
Viber
Nepal, Bangladesh, Ukraine, Russia
FacebookMessenger
Canada, some Europe, Australia,
Mongolia
Russia, Brazil, Turkey, UK
SnapChat
Europe, Middle East, South America
India, Indonesia, Japan
Odnoklassniki
Russia, Ukraine
VKontakte
Russia, Ukraine
Social Media and…
… RECRUITMENT
Recruitment Use of Social Media
•Recruitment Fairs
- QR Codes Readily Available
- Creating Contacts
- Early engagement
- Connecting Quickly
•Leads Received from Other Sources
Social Media and…
… ADMISSIONS
Admissions Use of Social Media
•Upon Receipt of Applications:
- Add to Database
- Engage over Social Media to Encourage Submission of Documents
- Answer Student Questions in Real Time
- Gauging English Proficiency
Social Media…
… POST-ENROLLMENT
Social Media Post-Acceptance:
•WeChat/WhatsApp Groups to Engage Accepted Students• Involve Current Students to Drive Conversation•Post Links to Events/Happenings•Send General Messages- Reinforcing Information Sent by Email- Eliminating Repeat Questions•Keep Students Engaged and Connected
Social Media…
… ON CAMPUS
Social Media on Campus:
•Checking in, Sharing Arrival/Delay Information
• Information about Meetings During Welcome Week
•Managing Student Flow to the Office by Answering Questions via Social Media
•Alternative to Email for Daily Communication
Time Commitment
85% Prospective Students VS
15% Current Students
TO CHAT OR NOT TO CHAT?
THE DISADVANTAGES OF USING SOCIAL MEDIA
Parents and Social Media
- Parents Engaged =
Students Enrolled? - Dispelling Myths & Educating
- 2ND “Layer of Defence”- Keeping Parents Posted without Violating FERPA
Summary
• Different Social Media for Different Countries of Origin• Social Media in Recruitment: Forging Relationships, Accessibility• Social Media in Admissions: Encouraging Submission of Documents and
Answering Questions• Social Media Post-Acceptance: Engaging, Informing, Reinforcing, Utilizing
Current Students• Social Media on Campus: Updates, Meeting Reminders, Managing Student
Flow, Reinforcing Emails• Disadvantages of Social Media Engagement: Unrealistic Expectations, Lack
of Boundaries• Parent Engagement via Social Media: Building Relationships, Keeping
Posted, Utilizing Parental Influence