solar secure product evaluation
TRANSCRIPT
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Solar Secure
Current Status
Costs - Year to Date – $300k+
Sales – Year to Date - $0
Deployed Units
MS Campus – SunStation, SunBench, SunTower
UTK - SunStation
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Solar SecureCurrent Status
Internal Resources Collette Duck – Product Manager Ed Stuart – Systems Engineer (Security/Wireless) Ken Higgins – MS Unit Support
External Resources PLS CSI Cherokee Millwright & Mechanical
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Solar Secure
Current Status
Sales Leads
Nike – Beaverton, OR
San Jose State University – San Jose, CA
Craven Community College – New Burn, NC
San Antonio Hospital – Upland, CA
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Solar Secure
Current Status
Pricing
Single Unit Retail Single Unit Net Profit
SunStation $92,000 $12,480
SunBench $62,750 $8,500
SunTower $55,700 $7,550
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Competitors
Pedestal & Pole Mount Solar Powered EAS
Rath Security – http://www.rathsecurity.com/solartower2.html
$2,950 - $5,100
Talk A Phone - http://www.talkaphone.com/product/etp-mtr-op-solar
Pros – Small footprint, low price, no trenching, varied communication options, 2 – 5 yr warranties, surveillance can be incorporated, color choices, easy identification
Cons – Needs more light per day, less ability to gather solar power in dense areas with only 9’ height, little reserve power
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Competitors
Smart Bus Shelters Ensei** Brasco** Lucid Management Group** Tolar Manufacturing** Duo-Gard Austin Mohawk LNI Signs Columbia Equipment Decamil Handi-Hut IBI Group
Kizoom Smart Panel in Collaboration with Clear Channel
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Competitors
San Francisco
Lucid Management Group in conjunction with Clear Channel
$25-30k
Solar Powered, feeds the grid,includes lighting and wifi, push to talk info for the blind
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Competitors
Seattle
$30-100k depending on size and location, includes installation.
~$40k for Solar Stations
Some Solar Powered,
includes lighting, rider alert lights, payment kiosks, real-time bus notification
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Competitors
Montreal Transit
400 Units Designed and Installed for $14M
$12k for station only
Solar Powered,
Includes lighting and wifi
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Competitors
Corona CA
Go Green Solar in conjunction with Solaid
$14k including install
Solar Powered, feeds to the grid, includes lighting and communications for monitoring.
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Context
Security
Higher Ed and Corp Campuses continue to slowly replace analog with IP.
Video Surveillance as a whole continues strong growth at approx. 15-20% per year.
Higher Education Act of August 2008 requires “immediate” notification of students and staff in event of an emergency.
Some campuses are relying on cell phone apps instead of Blue Light Phones
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Context
Bus Shelters APTA issued the BRT Stations & Stops
Recommended Practices in Oct 2010 Real-time bus locators are gaining ground
Outdoor Office Outdoor Conference and Meeting spaces are
beginning to pop up on urban campuses, particularly of larger creative companies
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Context
Political Possible Funding Assistance through New
Freedom Program - FTA Overall falling local, state, and federal funding
for Mass Transit and Green Building Initiatives
Social There is mixed sentiment regarding solar
power as an energy source, with cost, durability, and efficiency major concerns.
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Collaborators
Current
Cherokee Millwright and Mechanical
PLS
CSI
Potential
Real-Time Transit Locator Manufacturers
Bus Shelter Manufacturers
Cellular Carriers
Payment Kiosk Manufacturers
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Customers
Transit Procurement Agents
Low Cost
Meets Functional & Material Design Specifications
Availability of Technology Options
Aesthetic Design Options
Low Maintenance
Ability to Deliver Quantities Rapidly on Demand
Vandal Resistant & Durable
Monetization Options
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Customers
Architects & Engineers
Aesthetic Design Choices
Availability of Technology Options
Low Cost
Low Maintenance
Vandal Resistant & Durable
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Customers
Security Managers
Reliable
Low Cost
Low Maintenance
Vandal Resistant & Durable
Easy & Flexible Integration
Easy Installation
Easy Identification
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Customers
Facility Managers
Low Cost
Aesthetic Design Choices
Low Maintenance
Easy Installation
Vandal Resistant & Durable
Monetization Options
Technology Options
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Customers
IT Managers
Reliable
Low Cost
Low Maintenance
Technology Options
Protect Network Bandwidth
No Wireless Signal Interference
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Customers
Park Managers
Easy Installation
Low Maintenance
Low Cost
Vandal Resistant & Durable
Availability of Technology Options
Easy Identification
Reliable
Easy & Flexible Integration
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Market AnalysisSunStation
Bus SheltersSunTower
Remote EASSunStation
Outdoor Conf. Room
Corp Campus 139 1,998 19
College Campus 1,040 32,373 23
Healthcare 60 554 n/a
Mass Transit 1,094 n/a n/a
Parks & Trails n/a 1,817 n/a
Total Potential 2,333 36,472 42
Total Market $ $214,636,000 $2,031,490,400 $3,864,000
1% Market $2,146,360 $20,314,904 $38,640
1% Market NP $291,158 $2,753,636 $5,241
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SWOT AnalysisStrengths Weakness
• Robust Technology Options • Battery Capacity & Temp Stability
• 3.5 Hrs Sunlight Needed • Cell & Satellite Expertise Needed
• Backup Power • Price
• Convenience Power Feature • Manufacturing Outsourcing
• Completely off grid technology • Engineering & Design Outsourcing
• Functionality of Deployed Units
• No Customer References
• Large Footprint
• Lack of Design Options
• Lack of Patent
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SWOT Analysis
Opportunities Threats
• APTA Push for Rapid Transit • Lack of Gov’t Funding
• Institutional transition from Analog to IP and adding surveillance
• Buying practices of disparate teams w/in same organization
• Amenities becoming seen as necessities in the public space
• Trust for wireless and solar technology (adoption hurdles)
• Green Design & Urban Planning increasing in popularity and adoption
• Entrenched Manufacturers beginning to design using solar
• Smart Bus Shelter Technology Developers already in the market
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Solar Secure Product Options
Sell Solar Secure & Solar Connect As-Is
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Solar Secure Product Options
Re-engineer for cost and bus shelter functionality.
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Solar Secure Product Options
Sell Solar System as a stand alone “kit of parts” solution.
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Solar Secure Product Options
Sell-off Solar Secure.
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Solar Secure Product Options
Halt Pursuit.
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Option ComparisonDesired Attribute As Is Redesign Kit of Parts
Low Cost N M M
Easy Installation M Y Y
Low Maintenance M M M
Vandal Resistant & Durable M Y M
Technology Options M Y Y
Easy Identification M Y M
Reliable M M M
Easy & Flexible Integration M Y Y
No Wireless Signal Interference M M M
Ability to Deliver Qtys Rapidly on Demand N M M
Protect Network Bandwidth Y Y Y
Aesthetic Design Choices N M Y
Monetization Options N M M