social, digital & mobile in the middle east, north africa & turkey
TRANSCRIPT
Title • 1 We Are Social
DIGITAL LANDSCAPE: MIDDLE EAST, NORTH
AFRICA & TURKEY
we are social
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
@wearesocialsg We Are Social
COUNTRIES DETAILED IN THIS REPORT
01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN
01!
02!
14!
08!
15!
20!
12!
19!
03!
07!
09!
18!
05! 04!06!
13!
17!11!
10!
16!
wearesocial.sg • @wearesocialsg • 3 We Are Social
CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
@wearesocialsg • 4 We Are Social
GLOBAL & REGIONAL OVERVIEW
@wearesocialsg • 5 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
UNIQUE MOBILE USERS MOBILE PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
GLOBAL DIGITAL STATISTICS JUL 2014
7,176,000,000
2,928,000,000
1,972,000,000
RURAL
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence
3,574,000,000
7,124,000,000
52% 48%
41%
27%
50%
99%
@wearesocialsg • 6 We Are Social
ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014
• Sources: most recent user data in company press releases, correct as at June 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,280 !
848 !
644 !
500 !
396 !
343 !
300 !
255 !
230 !
220 !
QZONE
GOOGLE+
TUMBLR
TENCENT WEIBO
@wearesocialsg • 7 We Are Social
INTERNET PENETRATION JUL 2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats
GLOBAL AVERAGE: 41% 99%!97%! 97%!
94%!
81%! 80%!76%!
64%!61%!
51%!46%! 46%!
43%!41%! 40%!
27%! 26%!22%!
18%! 17%!
8%!
KUW
AIT
QAT
AR
BAHR
AIN
UAE
LEBA
NON
OM
AN
ISRA
EL
SAUD
I ARA
BIA
MO
ROC
CO
JORD
AN
EGYP
T
TUNI
SIA
TURK
EY
GLO
BAL
PALE
STIN
E
IRAN
SYRI
A
LIBYA
YEM
EN
ALG
ERIA
IRAQ
@wearesocialsg • 8 We Are Social
SHARE OF NET TRAFFIC BY DEVICE JUL 2014
• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.
98%!
97%!
97%!
97%!
97%!
97%!
96%!
96%!
95%!
94%!
93%!
92%!
91%!
90%!
90%!
89%!
89%!
89%!
89%!
82%!
81%!
2%!
3%!
3%!
3%!
3%!
3%!
4%!
4%!
5%!
6%!
7%!
8%!
9%!
10%!
10%!
11%!
11%!
11%!
11%!
18%!
19%!
ALG
ERIA
EGYP
T
MO
ROC
CO
PALE
STIN
E
TUNI
SIA
YEM
EN
ISRA
EL
TURK
EY
SYRI
A
JORD
AN
IRAN
GLO
BAL
IRAQ
QAT
AR
UAE
BAHR
AIN
LEBA
NON
LIBYA
OM
AN
SAUD
I ARA
BIA
KUW
AIT
MOBILE SHARE OF WEB TRAFFIC
PC SHARE OF WEB TRAFFIC
@wearesocialsg • 9 We Are Social
SOCIAL MEDIA PENETRATION JUL 2014
• Sources: US Census Bureau, Facebook, Tencent, VKontakte
GLOBAL AVERAGE: 27% 56%$54%$
51%$49%$ 48%$ 48%$
47%$
42%$ 42%$
33%$31%$
30%$
27%$ 27%$
23%$ 23%$ 22%$
18%$
6%$N/A$ N/A$
QAT
AR
ISRA
EL
UAE
KUW
AIT
JORD
AN
LEBA
NON
TURK
EY
TUNI
SIA
BAHR
AIN
PALE
STIN
E
SAUD
I ARA
BIA
LIBYA
OM
AN
GLO
BAL
EGYP
T
IRAQ
MO
ROC
CO
ALG
ERIA
YEM
EN
IRAN
SYRI
A
@wearesocialsg • 10 We Are Social
MOBILE SOCIAL MEDIA PENETRATION JUL 2014
• Sources: US Census Bureau, Facebook
GLOBAL AVERAGE: 21% 46%!
43%!42%! 42%!
41%!
36%!34%! 34%!
29%!
26%!
23%! 22%!21%! 20%!
17%!15%! 15%!
9%!
4%!N/A ! N/A !
QAT
AR
ISRA
EL
KUW
AIT
LEBA
NON
UAE
JORD
AN
TURK
EY
BAHR
AIN
TUNI
SIA
SAUD
I ARA
BIA
LIBYA
OM
AN
GLO
BAL
PALE
STIN
E
IRAQ
MO
ROC
CO
EGYP
T
ALG
ERIA
YEM
EN
IRAN
SYRI
A
@wearesocialsg • 11 We Are Social
MOBILE SUBSCRIPTION PENETRATION JUL 2014
• Sources: US Census Bureau, GSMA Intelligence
GLOBAL AVERAGE: 98% 212%!
193%!188%!
174%!168%!
163%!
150%!
129%! 127%! 127%! 127%!
115%!
102%! 102%! 98%! 97%! 94%!85%!
75%!
61%!55%!
KUW
AIT
BAHR
AIN
SAUD
I ARA
BIA
OM
AN
UAE
LIBYA
JORD
AN
MO
ROC
CO
IRAN
TUNI
SIA
ISRA
EL
EGYP
T
IRAQ
ALG
ERIA
GLO
BAL
QAT
AR
LEBA
NON
TURK
EY
PALE
STIN
E
YEM
EN
SYRI
A
@wearesocialsg • 12 We Are Social
3G SUBSCRIPTION PENETRATION JUL 2014
• Sources: US Census Bureau, GSMA Intelligence
72%!
61%!58%! 57%! 56%!
52%!50%!
46%! 45%!43%!
34%!
23%!20%!
17%!
6%! 5%!3%!
N/A ! N/A ! N/A !
ISRA
EL
TURK
EY
SAUD
I ARA
BIA
KUW
AIT
UAE
QAT
AR
LIBYA
LEBA
NON
OM
AN
BAHR
AIN
JORD
AN
EGYP
T
MO
ROC
CO
SYRI
A
TUNI
SIA
YEM
EN
IRAQ
ALG
ERIA
IRAN
PALE
STIN
E
@wearesocialsg • 13 We Are Social
INDIVIDUAL COUNTRY DATA
@wearesocialsg • 14 We Are Social
ALGERIA
We Are Social @wearesocialsg • 15
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN ALGERIA
38.8 MILLION
6.70 MILLION
7.00 MILLION
39.5 MILLION
PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 73%
@wearesocialsg • 16 We Are Social
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014
3,400,000
ALGERIA OVERVIEW
38,814,000
6,670,000
7,000,000
39,500,000
RURAL
73% 27%
17%
18%
102%
9%
We Are Social @wearesocialsg • 17
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
6.67 M 17% 98% 2%
We Are Social @wearesocialsg • 18
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
18% 49% 3.4 M 9% 7.0 M
We Are Social @wearesocialsg • 19
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
39.5 M 91% 9% [ N/A ]
We Are Social @wearesocialsg • 20
BAHRAIN
We Are Social @wearesocialsg • 21
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN BAHRAIN
1.34 MILLION
1.30 MILLION
560 THOUSAND
2.6 MILLION
PENETRATION: 97% PENETRATION: 42% PENETRATION: 193% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 89%
We Are Social @wearesocialsg • 22
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
460,000
BAHRAIN OVERVIEW
1,344,000
1,298,000
560,000
2,600,000
RURAL
89%
97%
42%
34%
193%
11%
We Are Social @wearesocialsg • 23
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.30M 97% 89% 11%
We Are Social @wearesocialsg • 24
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
42% 82% 460 K 34% 560 K
We Are Social @wearesocialsg • 25
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
2.6 M 80% 20% 43%
We Are Social @wearesocialsg • 26
EGYPT
We Are Social @wearesocialsg • 27
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN EGYPT
86.9 MILLION
40.3 MILLION
20.0 MILLION
99.6 MILLION
PENETRATION: 46% PENETRATION: 23% PENETRATION: 115% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 44%
We Are Social @wearesocialsg • 28
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
12,600,000
EGYPT OVERVIEW
89,985,000
40,312,000
20,000,000
99,600,000
RURAL
44% 56%
46%
23%
15%
115%
We Are Social @wearesocialsg • 29
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
40.3 M 46% 97% 3%
We Are Social @wearesocialsg • 30
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
23% 63% 12.6 M 15% 20.0 M
We Are Social @wearesocialsg • 31
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
99.6 M 94% 6% 23%
We Are Social @wearesocialsg • 32
IRAN
We Are Social @wearesocialsg • 33
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN IRAN
80.8 MILLION
22.2 MILLION
[ N/A ]
102.9 MILLION
PENETRATION: 27% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 69%
We Are Social @wearesocialsg • 34
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
[ N/A ]
IRAN OVERVIEW
80,841,000
22,201,000
[ N/A ]
102,900,000
RURAL
69% 31%
127%
[ N/A ]
27%
[ N/A ]
We Are Social @wearesocialsg • 35
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
22.2 M 27% 93% 7%
We Are Social @wearesocialsg • 36
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
103 M 73% 27% [ N/A ]
We Are Social @wearesocialsg • 37
IRAQ
We Are Social @wearesocialsg • 38
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN IRAQ
32.6 MILLION
2.71 MILLION
7.40 MILLION
33.3 MILLION
PENETRATION: 8% PENETRATION: 23% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 67%
We Are Social @wearesocialsg • 39
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
5,600,000
IRAQ OVERVIEW
32,586,000
2,798,000
7,400,000
33,300,000
RURAL
67% 33%
23%
17%
102%
8%
We Are Social @wearesocialsg • 40
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.71 M 8% 91% 9%
We Are Social @wearesocialsg • 41
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
23% 76% 5.60 M 17% 7.40 M
We Are Social @wearesocialsg • 42
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
33.3 M 98% 2% 3%
We Are Social @wearesocialsg • 43
ISRAEL
We Are Social @wearesocialsg • 44
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN ISRAEL
7.82 MILLION
5.93 MILLION
4.20 MILLION
9.90 MILLION
PENETRATION: 76% PENETRATION: 54% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 92%
We Are Social @wearesocialsg • 45
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,400,000
ISRAEL OVERVIEW
7,822,000
5,929,000
4,200,000
9,900,000
RURAL
92%
76%
54%
43%
127%
8%
We Are Social @wearesocialsg • 46
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.93 M 76% 96% 4%
We Are Social @wearesocialsg • 47
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
54% 81% 3.40 M 43% 4.20 M
We Are Social @wearesocialsg • 48
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
9.90 M 18% 82% 72%
We Are Social @wearesocialsg • 49
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL 2014
57% 95% 78% 31%
We Are Social @wearesocialsg • 50
JORDAN
We Are Social @wearesocialsg • 51
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN JORDAN
6.60 MILLION
3.38 MILLION
3.20 MILLION
9.90 MILLION
PENETRATION: 51% PENETRATION: 48% PENETRATION: 150% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 83%
We Are Social @wearesocialsg • 52
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
2,400,000
JORDAN OVERVIEW
6,600,000
3,380,000
3,200,000
9,900,000
RURAL
83% 17%
51%
48%
36%
150%
We Are Social @wearesocialsg • 53
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.38 M 51% 94% 6%
We Are Social @wearesocialsg • 54
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
48% 75% 2.40 M 36% 3.20 M
We Are Social @wearesocialsg • 55
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
9.90 M 92% 8% 34%
We Are Social @wearesocialsg • 56
KUWAIT
We Are Social @wearesocialsg • 57
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN KUWAIT
3.07 MILLION
3.02 MILLION
1.50 MILLION
6.50 MILLION
PENETRATION: 99% PENETRATION: 49% PENETRATION: 212% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 98%
We Are Social @wearesocialsg • 58
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,280,000
KUWAIT OVERVIEW
3,066,000
3,022,000
1,500,000
6,500,000
RURAL
98%
99%
49%
42%
212%
%
2%
We Are Social @wearesocialsg • 59
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.02M 99% 81% 19%
We Are Social @wearesocialsg • 60
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
49% 85% 1.28 M 42% 1.50 M
We Are Social @wearesocialsg • 61
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
6.50 M 76% 24% 57%
We Are Social @wearesocialsg • 62
LEBANON
We Are Social @wearesocialsg • 63
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN LEBANON
4.14 MILLION
3.34 MILLION
2.00 MILLION
3.90 MILLION
PENETRATION: 81% PENETRATION: 48% PENETRATION: 94% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 87%
We Are Social @wearesocialsg • 64
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,720,000
LEBANON OVERVIEW
4,137,000
3,337,000
2,000,000
3,900,000
RURAL
87%
81%
48%
42%
94%
13%
We Are Social @wearesocialsg • 65
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
3.34 M 81%
89%
11%
We Are Social @wearesocialsg • 66
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
48%
86%
1.72 M 42%
2.00 M
We Are Social @wearesocialsg • 67
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
3.90 M 82%
18%
46%
We Are Social @wearesocialsg • 68
LIBYA
We Are Social @wearesocialsg • 69
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN LIBYA
6.24 MILLION
1.36 MILLION
1.86 MILLION
10.2 MILLION
PENETRATION: 22% PENETRATION: 30% PENETRATION: 163% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 78%
We Are Social @wearesocialsg • 70
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,440,000
LIBYA OVERVIEW
6,244,000
1,362,000
1,860,000
10,200,000
RURAL
78% 22%
22%
30%
23%
163%
We Are Social @wearesocialsg • 71
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.36 M 22%
89%
11%
We Are Social @wearesocialsg • 72
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
30%
77%
1.44 M 23%
1.86 M
We Are Social @wearesocialsg • 73
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
10.2 M 96%
4%
50%
We Are Social @wearesocialsg • 74
MOROCCO
We Are Social @wearesocialsg • 75
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN MOROCCO
33.0 MILLION
20.2 MILLION
7.40 MILLION
42.4 MILLION
PENETRATION: 61% PENETRATION: 22% PENETRATION: 129% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 57%
We Are Social @wearesocialsg • 76
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
5,000,000
MOROCCO OVERVIEW
32,987,000
20,207,000
7,400,000
42,400,000
RURAL
57% 43%
61%
22%
15%
129%
We Are Social @wearesocialsg • 77
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
20.2 M 61%
97%
3%
We Are Social @wearesocialsg • 78
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
22%
68%
5.00 M 15%
7.40 M
We Are Social @wearesocialsg • 79
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
42.4 M 95% 5% 20%
We Are Social @wearesocialsg • 80
OMAN
We Are Social @wearesocialsg • 81
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN OMAN
3.22 MILLION
2.58 MILLION
860 THOUSAND
5.60 MILLION
PENETRATION: 80% PENETRATION: 27% PENETRATION: 174% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 73%
We Are Social @wearesocialsg • 82
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
720,000
OMAN OVERVIEW
3,220,000
2,584,000
860,000
5,600,000
RURAL
73% 27%
80%
27%
22%
174%
We Are Social @wearesocialsg • 83
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.58 M 80% 89% 11%
We Are Social @wearesocialsg • 84
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
27% 84% 720K 22% 860 K
We Are Social @wearesocialsg • 85
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
5.60 M 91% 9% 45%
We Are Social @wearesocialsg • 86
PALESTINE
We Are Social @wearesocialsg • 87
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN PALESTINE
4.42 MILLION
1.78 MILLION
1.48 MILLION
3.30 MILLION
PENETRATION: 40% PENETRATION: 33% PENETRATION: 75% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 74%
We Are Social @wearesocialsg • 88
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
900,000
PALESTINE OVERVIEW
4,421,000
1,780,000
1,480,000
3,300,000
RURAL
74% 26%
40%
33%
20%
75%
We Are Social @wearesocialsg • 89
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
1.78 M 40% 97% 3%
We Are Social @wearesocialsg • 90
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
33% 61% 900 K 20% 1.48 M
We Are Social @wearesocialsg • 91
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
3.30 M 90% 10% [ N/A ]
We Are Social @wearesocialsg • 92
QATAR
We Are Social @wearesocialsg • 93
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN QATAR
2.27 MILLION
2.19 MILLION
1.26 MILLION
2.20 MILLION
PENETRATION: 97% PENETRATION: 56% PENETRATION: 97% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 99%
We Are Social @wearesocialsg • 94
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,040,000
QATAR OVERVIEW
2,268,000
2,192,000
1,260,000
2,200,000
RURAL
99%
97%
56%
46%
97%
1%
We Are Social @wearesocialsg • 95
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
2.19 M 97% 90% 10%
We Are Social @wearesocialsg • 96
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
56% 83% 1.04 M 46% 1.26 M
We Are Social @wearesocialsg • 97
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
2.20 M 86% 14% 52%
We Are Social @wearesocialsg • 98
SAUDI ARABIA
We Are Social @wearesocialsg • 99
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN SAUDI ARABIA
27.3 MILLION
17.4 MILLION
8.60 MILLION
51.3 MILLION
PENETRATION: 64% PENETRATION: 31% PENETRATION: 188% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 82%
We Are Social @wearesocialsg • 100
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
7,000,000
SAUDI ARABIA OVERVIEW
27,346,000
17,397,000
8,600,000
51,300,000
RURAL
82% 18%
64%
31%
26%
188%
We Are Social @wearesocialsg • 101
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
17.4 M 64% 82% 18%
We Are Social @wearesocialsg • 102
AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING
THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT SOCIAL MEDIA USERS
SPEND EACH DAY USING SOCIAL MEDIA
JUL 2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 07M 3H 33M 3H 14M
We Are Social @wearesocialsg • 103
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
31% 81% 7.00 M 26% 8.60 M
We Are Social @wearesocialsg • 104
JUL 2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
39%!
31%!
25%!
18%!
10%!
88%!
81%!
78%!
47%!
31%!
GOOGLE+
We Are Social @wearesocialsg • 105
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
51.3 M 81% 19% 58%
We Are Social @wearesocialsg • 106
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL 2014
73% 89% 83% 31%
We Are Social @wearesocialsg • 107
JUL 2014
PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE OF THE TOTAL
POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE TOTAL
POPULATION USING GAME APPS
PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-
BASED APPS
PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
60% 15% 32% 12% 33%
We Are Social @wearesocialsg • 108
SYRIA
We Are Social @wearesocialsg • 109
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN SYRIA
22.6 MILLION
5.86 MILLION
[ N/A ] 12.5 MILLION
PENETRATION: 26% PENETRATION: 55% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 56%
We Are Social @wearesocialsg • 110
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
[ N/A ]
SYRIA OVERVIEW
22,598,000
5,861,000
[ N/A ]
12,500,000
RURAL
56% 44%
26%
55%
[ N/A ]
[ N/A ]
We Are Social @wearesocialsg • 111
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.86 M 26% 95% 5%
We Are Social @wearesocialsg • 112
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
12.5 M 91% 9% 17%
We Are Social @wearesocialsg • 113
TUNISIA
We Are Social @wearesocialsg • 114
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN TUNISIA
10.9 MILLION
5.05 MILLION
4.60 MILLION
13.9 MILLION
PENETRATION: 46% PENETRATION: 42% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 66%
We Are Social @wearesocialsg • 115
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,200,000
TUNISIA OVERVIEW
10,938,000
5,054,000
4,600,000
13,900,000
RURAL
66% 34%
46%
42%
29%
127%
We Are Social @wearesocialsg • 116
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
5.05 M 46% 97% 3%
We Are Social @wearesocialsg • 117
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
42% 70% 3.20 M 29% 4.60 M
We Are Social @wearesocialsg • 118
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
13.9 M 95% 5% 6%
We Are Social @wearesocialsg • 119
TURKEY
We Are Social @wearesocialsg • 120
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN TURKEY
81.6 MILLION
35.4 MILLION
38.0 MILLION
69.4 MILLION
PENETRATION: 43% PENETRATION: 47% PENETRATION: 85% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 72%
We Are Social @wearesocialsg • 121
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
28,000,000
TURKEY OVERVIEW
81,619,000
35,359,000
38,000,000
69,400,000
RURAL
72% 28%
43%
47%
34%
85%
We Are Social @wearesocialsg • 122
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
35.4 M 43% 96% 4%
We Are Social @wearesocialsg • 123
AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING
THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT SOCIAL MEDIA USERS
SPEND EACH DAY USING SOCIAL MEDIA
JUL 2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 37M 2H 20M 2H 37M
We Are Social @wearesocialsg • 124
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
47% 74% 28.0 M 34% 38.0 M
We Are Social @wearesocialsg • 125
JUL 2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
58%!
35%!
29%!
15%!
10%!
94%!
72%!
75%!
34%!
34%!
GOOGLE+
We Are Social @wearesocialsg • 126
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
69.4 M 60% 40% 31%
We Are Social @wearesocialsg • 127
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL 2014
30% 95% 92% 43%
We Are Social @wearesocialsg • 128
JUL 2014
PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE OF THE TOTAL
POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE TOTAL
POPULATION USING GAME APPS
PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-
BASED APPS
PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
37% 15% 22% 13% 22%
We Are Social @wearesocialsg • 129
UNITED ARAB EMIRATES
We Are Social @wearesocialsg • 130
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN THE UAE
9.35 MILLION
8.81 MILLION
4.80 MILLION
15.7 MILLION
PENETRATION: 94% PENETRATION: 51% PENETRATION: 168% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 84%
We Are Social @wearesocialsg • 131
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
3,800,000
UAE OVERVIEW
9,346,000
8,807,000
4,800,000
15,700,000
RURAL
84% 16%
94%
51%
41%
168%
We Are Social @wearesocialsg • 132
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
8.81 M 94% 90% 10%
We Are Social @wearesocialsg • 133
AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING
THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT SOCIAL MEDIA USERS
SPEND EACH DAY USING SOCIAL MEDIA
JUL 2014 TIME SPENT ONLINE
• Sources: US Census Bureau, GlobalWebIndex
4H 47M 3H 16M 2H 48M
We Are Social @wearesocialsg • 134
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
51% 79% 3.80 M 41% 4.80 M
We Are Social @wearesocialsg • 135
JUL 2014 TOP SOCIAL MEDIA PLATFORMS
USED IN THE PAST MONTH
OWN AN ACCOUNT
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
• Source: GlobalWebIndex
46%!
26%!
23%!
19%!
14%!
92%!
76%!
67%!
55%!
36%!
GOOGLE+
We Are Social @wearesocialsg • 136
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
15.7 M 87% 13% 56%
We Are Social @wearesocialsg • 137
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
SMARTPHONE USE
• Source: Google’s “Our Mobile Planet” Report
JUL 2014
74% 90% 82% 38%
We Are Social @wearesocialsg • 138
JUL 2014
PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE OF THE TOTAL
POPULATION USING SOCIAL MEDIA APPS
PERCENTAGE OF THE TOTAL
POPULATION USING GAME APPS
PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-
BASED APPS
PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR
FINANCE APPS
ACTIVITIES ON MOBILE
$
• Sources: US Census Bureau, GlobalWebIndex
83% 22% 45% 20% 48%
We Are Social @wearesocialsg • 139
YEMEN
We Are Social @wearesocialsg • 140
TOTAL POPULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
ACTIVE MOBILE SUBSCRIPTIONS
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
JUL 2014 DIGITAL IN YEMEN
26.1 MILLION
4.78 MILLION
1.56 MILLION
15.9 MILLION
PENETRATION: 18% PENETRATION: 6% PENETRATION: 61% NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
URBAN POP: 32%
We Are Social @wearesocialsg • 141
ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION
JUL 2014
• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
1,100,000
YEMEN OVERVIEW
26,053,000
4,778,000
1,560,000
15,900,000
RURAL
32% 68%
18%
61%
6%
4%
We Are Social @wearesocialsg • 142
TOTAL NUMBER OF ACTIVE
INTERNET USERS
INTERNET USERS AS A PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS
JUL 2014
#
INTERNET USE
• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
4.78 M 18% 97% 3%
We Are Social @wearesocialsg • 143
JUL 2014
#
ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF TOTAL SOCIAL USERS
ACCESSING VIA MOBILE
#
SOCIAL MEDIA USE
• Sources: US Census Bureau, United Nations, Facebook
6% 71% 1.10 M 4% 1.56 M
We Are Social @wearesocialsg • 144
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL 2014
3G #
MOBILE USE
• Sources: US Census Bureau, United Nations, GSMA Intelligence
15.9 M 92% 8% 5%
wearesocial.sg • @wearesocialsg • 250 We Are Social
FIND OUT MORE AT WEARESOCIAL.SG
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Making Friends & Influencing People • 45 We Are Social
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