UI / UX

Pitfalls to avoid

UI

UI elements should look like UI elements

If you find that you explain the UI in the UI

you did something wrong

BUTTONS SHOULD LOOK CLICKABLE

If you find that you explain the UI in the UI Check Clickable items!

“click here” – wrong!

Full Context

AB TEST

SPEED

UI Animations Are Cool

Keep animations under 200ms Over 200ms appears slow!

SPEED

Every feature will probably benefit 5%-10% Of your users

Speed benefits 100% don’t know what to do? – improve speed

Chrome product team

Which is better?

Don’t Make Me Think

There’s a book about it – don’t make me think

Information Allow Scheming And Drilldown

Call For Action - Bottom Line First

Please Give Feedback, bla bla bla…

bla bla bla…, so We’d appreciate your feedback.

UX

Explain what the end goal is, users that understand what the end goal is are far more likely to overcome things

they don't understand.

Level 50 - Take Over Cuba

Message Value Not Features

esume -building service:

• a feature might be “professionally designed templates”

• the benefit would be an “eye-catching resume that stands out”

• but the finished story benefit would be “landing your dream job”.

Ash Maurya Running lean

Values – achieved after using the product

Stats – don’t overload

• Measuring everything is the right way to stats hell (clicks / UI events)

• Measure key indicators first – give it time – then add more

• Use time to give granularity 8.1% of users did today, 4.2% did yesterday

• Funnel / Segment users put users in boxes and measure if they are stuck there?

Stats – Cohort

TOOLS

Mixpanel.com event stats

Intercom.io CRM for users

Optimizely.com A/B tests

BOOKS

UX

The inmates are running the asylum Alan Cooper

Build Your Startup

Running Lean Ash Maurya

Pricing Predictably Irrational Dan Ariely

Lookup - Dave McClure - AARRR!

Roy Man

roy@daPulse.com

Reinforcement

• Engineers working on a big problem is ok, adding a “business guy” is not something you have to have.

• Israel investors look for IP => traction Valley Investors look for Network & Data