razvan gavrilas - cognitiveseo - ionsearch 2012
DESCRIPTION
TRANSCRIPT
Razvan Gavrilas ionSearch
Leeds 18th April 2012
LINK BUILDING QUICK & DIRTY
@cognitiveSEO
WHO AM I ?
Founder @cognitiveSEO SEO Tools for Pros
@cognitiveSEO
Broken Links Tip1.1 – Your Site
• Find broken links • 301 redirect your broken pages to the main page or the best matching page Recover Lost Link Juice
Tip 1.2 – Your Competitors
• Find broken links • Order the broken links by number of incoming links • Extract Backlinks and sort by Site Type and a PR metric • Make a list of the best sites to outreach (Blogs/etc) • Ask for a link replacement
New Link Juice Tools Find Broken Links - Xenu’s Link Sleuth - http://home.snafu.de/tilman/xenulink.html Backlink Analysis – MajesticSEO / SEOmoz / cognitiveSEO
@cognitiveSEO
Buy Relevant Sites
@cognitiveSEO
Tip 2 – Bulk Link Acquisition • Search for relevant, not often updated, sites • Analyze, Sort and Outreach • Buy • Redirect 301 the entire bought domain to your domain
Link Juice Transfer Tools Google Intelligence
Tip 3 - Quicky • Advanced Search queries like [intext:"http://domain.com"] • Ask for a link!
Tools Google
Citations
@cognitiveSEO
Tip 4 • Be creative with your content • Run a Controversial PPC campaign • Wait for the links!
Generates a ton of viral content and backlinks. Tools Your Brain Google Adwords
Controversial PPC ads
@cognitiveSEO
