marketing maverick

11
Marketing Maverick!

Upload: vandanorth

Post on 13-Jul-2015

221 views

Category:

Documents


0 download

TRANSCRIPT

Marketing Maverick!

The challenge!

SELL!

Eeek!

Business plans / visions / missions / data / research AND an 8 minute Mind Chi Marketing presentation!!!

The journey• Research – data management / CRMs

• Anguish!!• Writing

– vision – future / inspirational

– mission - essence of the company

– goals – 1 year / 5 year

• Testing - AIDA

• More anguish!!!• Learning – applying

• Discipline - follow thru

• Worse anguish!!!!! 3

Q 1. What are you selling????

OK – So, how well do you know what youare selling???

Q 2. Why are you selling it?

Q 3. And that means they can...?

F. B. I.• Features - WHAT you sell

• Benefits - WHY you sell it

• Incentives - HOW life is improved

Marketing homework

Mind Chi Vision & MissionMind Chi 1 year goalsMind Chi 1 year ‘SMark-hearting’ goalsMind Chi 5 year goalsMind Chi 1 page Business StrategyBusiness Link Support plan actions-Write a business plan-Upgrade the website & online marketing-Engage in Social Networking-Process map to build MCMs

8 SMark-hearting Maverick Tips

1. Change the name - add $ales &

2. Know the soul of what you sell – F.B.I. 3. Love the negative – problems = BU$$INE$$

4. The devil is in the detail (MMaplate)

5. Feel the fear.... – Mind Chi!!! (animal sales!)

6. ‘Con’ with CONviction – believe / worth

7. Cum2ME SMark-hearting (Inbound)

8. Increase the value - perception!!!

The 8 minute presentationPlease give it the

or the

Might you write any suggestions for improvement?AND what are the advantages to being the FIRST?

Please role play as an HR boss

Many thanks for your assistance.

SMark-hearting Maplate

Perception / Risks• Will MC DO what I want / expect?Ask / measure / pre/post test

• Can I buy it cheaper / better value?Basic + a bonus for indiv - + fries?

• Is there any harm attached?discuss

• What will I / others think?testimonials

• We are unknown / untested / untried= early adopter ops. / would you like to have???

Perceived value?

Drive fast 70 – 120

Earns a lot £30k - £300k

Drinks a lot 10 – 100 upw

Cost of a suite £200 - £2000

Lovers 3 - ???