making sense of a reading community

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Il social reading comincia dalle persone May 9 th , 2016 Making Sense of a Reading Community

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Il social reading comincia dalle persone

May 9th, 2016

Making Sense of a Reading Community

LET’S PLAY A GAME Warming Up

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A Farewell To Arms By Ernest Hemingway

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Read and Tweet

•  Read the text

•  Rewrite it in 140 characters or less, including the hashtag #Farewell

•  Fill the form below with your tweet

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Example

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“The war was changed too.” No, Mr. Hemingway. The war never changes. #Farewell

Example

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“ T h e w a r w a s c h a n g e d

t o o . ” N o , M r H e m i n g

w a y . T h e w a r n e v e r c

a n g e s . # F a r e w e l l h

.

Rules

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“ T h e w a r w a s c h a n g e d

t o o . ” N o , M r H e m i n g

w a y . T h e w a r n e v e r c

a n g e s . # F a r e w e l l h

.

One space per character

No hyphenation at the end of a line

Spaces between words

Findings

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While summarizing, we select.

Findings

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We (should) imitate the style of the original.

Findings

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We take a position: we adhere to the original or we distance ourselves from it.

Findings

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We move the original to a new context.

Findings

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We adapt our style to the space constraint.

Findings

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We talk about ourselves.

Findings

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We connect to other texts or content.

Even More Difficult

•  Rewrite in bureaucratic style (pastiche)

•  Rewrite describing one sense in terms of another (synesthesia)

•  Rewrite avoiding the vowel E (lipogram)

•  Rewrite using all words which start with the same letter (tautogram)

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Findings

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While summarizing, we play and share.

Findings

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The text is a proxy between people in a conversation.

“I wouldn’t take a single book to a desert island, because […] I must at least be able to say that I’ve been reading.”

Peter Bichsel

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FROM TWLETTERATURA TO BETWYLL

Part One

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TwLetteratura (TWL) is a community of people using Twitter and its paradigms – brevity and sharing – to engage themselves in reading texts.

The single rewriting may be paraphrase, variation, comment, free

interpretation, as long as contained in the limit of 140 characters.

Tweets are recombined into a new meaningful paratextual apparatus, using online editorial platforms like Storify or Tweetbook.

BOOK

READERS/REWRITERS COMMUNITY

The text is dissected through the work of

rewriting that is carried out by each member of

the community.

TWEETBOOK INTERNET

A new content is published, which

synthetizes the work of reading, decoding and interpretation of

the community.

CURATORS COMMUNITY

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15,000 user, 5,000 students and 120 schools engaged, workshops with

universities, projects with local governments and cultural institutions.

Texts are intended as any kind of cultural content: books, paintings, sculptures, musical compositions, movies, architecture and other artefacts.

Photo:ChrisJones

We do not read texts on Twitter. We use Twitter as a social space

where individuals can turn reading into a shared experience.

While commenting, summarizing, and rewriting, we do not produce new texts. Our tweets are rather metatexts or epitexts: they

refer to texts that already exist.

“The act of writing is literally moving language from one place to another, boldly proclaiming that context is the new content.” (Kenneth Goldsmith)

TWL developed betwyll, a web-based app designed for reading,

annotating and sharing comments about texts. betwyll is currently

available in invite-only private beta.

Betwyll leverages the dynamics of gamification and an ad hoc user interface to improve the experience provided today via Twitter.

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Use cases for betwyll?

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CORPORATIONS

Internal communication and change management

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SCHOOLS & EDUCATIONS

Support to learning

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MEDIA & PUBLISHING

Promotion of editorial products and audience engagement

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TOURISM & LOCAL GOVERNMENTS

Promotion of cultural heritage

THE COMMUNITY Part Two

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Social Reading Forum

•  Between 20 & 31 January 2016 a panel of teachers provided feedback and discussed over 30 topics.

•  We used a dedicated TWL-branded community platform set up and hosted by CMNTY, compliant with ESOMAR.

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Respondents’ Profile

•  All Italian residents and Italian speaking

•  Women: 19; men: 1.

•  Age: 30+, variety of professional seniority levels.

•  Primary schools: 8; secondary schools: 12.

•  Multi-disciplinary panel: teachers in literature & languages (predominantly), history, arts, mathematics.

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Key insights

Reading, A Way of Life

•  Reading arouses a myriad of emotions and experiences.

•  It relates to escapism, relax and dreams and thus ignites a heightened sense of freedom.

•  It stimulates reflection and connection with themselves and with the world(s) outside.

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Offline/Online

•  Print books remain the preferred format, but teachers are fond of e-books as well.

•  Teachers are all using multiple devices and social networks are commonly used.

•  Teachers are convinced that they can help millennials to unleash the full/true potential of social media.

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Literature in the Classroom

•  Reading at school stimulates openness, dialogue, sharing of ideas and reflections, fantasy, discovery.

•  It’s even better when it is done in the form of reading aloud.

•  Otherwise it is an overwhelming “fatigue” related to attitudinal and economic aspects.

•  Therefore it might result in a feeling of frustration and isolation.

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Strength of Method

•  TWL forces students to to pay attention to spelling, grammar and semantics.

•  It enhances creativity.

•  It encourages to formulate/exchange ideas.

•  It increases self-esteem among students.

•  It enables contacts with other schools.

•  It stimulates books purchase or visits to libraries.

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Community as a Brend

•  Teachers who apply the TWL method feel part of a strong community.

•  They see themselves not as mere users or contributors but experience their bond with TWL as a kind of co-ownership.

•  The vast majority of the teachers who took part in the research are actual promoters, as the +86 Net Promoter Score demonstrates.

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Net Promoter Score

•  It measures the likelihood to recommend (on a 0-10 points scale).

•  The score is the delta between the percentage of promoters (those giving a 9 or 10 on 10) minus the percentage of detractors (those giving a 0-6 score).

•  In the case of TWL the score is based on n = 14, with 86% promoters and 0% detractors.

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TOWARDS A QUANTITATIVE MEASURE

Part Three

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Measuring Impact

•  First feedbacks from schools show that we make people read more and better.

•  We are currently defining a protocol to get a quantitative measure of the impact.

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Social Impact

•  Do we encourage students to read books?

•  Do we contribute to the prevention of school dropout?

•  Are we able to leverage cultural heritage as an engine of innovation?

•  …

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Learning Objectives

•  Linguistic skills: decoding, fluency, vocabulary, comprehension

•  Collaborative skills

•  Critical thinking skills and literary competence

•  Media literacy skills

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More

@twletteratura / @paolocosta

www.twletteratura.org

www.betwyll.com

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