lorenc+yoo design portfolio

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ENVIRON MENTAL GRAPHIC DESIGN

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Lorenc+Yoo Design boasts a broad skill set, specializing in “environmental communication graphic design,” a genre that includes exhibits, museums, signage, and graphics. Founded in 1978, the firm’s philosophy includes exploration, inquisitiveness and a commitment to design excellence and innovation executed on every project. For over 35 years, Lorenc+Yoo Design has practiced design for the world\'s finest brands in China, Korea, India, Ukraine, Japan, UAE, and the United States.

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Page 1: Lorenc+Yoo Design portfolio

ENVIRONMENTALGRAPHICD E S I G N

Page 2: Lorenc+Yoo Design portfolio

Lorenc+Yoo Design boasts a broad skill set, specializing in “environmental

communication graphic design,” a genre that includes exhibits, museums, signage,

and graphics. Founded in 1978, the firm’s philosophy includes exploration,

inquisitiveness and a commitment to design excellence and innovation executed on

every project.

LYD specializes in creating spaces for some of the world’s most well known brands,

including Georgia-Pacific, Mayo Clinic, UPS, Haworth and Sony-Ericsson. The team

develops unique messages for each project that convey the client’s individual story

and help customers truly experience the client’s brand through sculpture, graphics,

and space. “Our job is to set the stage for the client’s message by creating rich

environments that communicate on the human level,” says principal Jan Lorenc.

“Our mission is to use design tell the client’s story beautifully.”

Strategic alliances with firms in the U.S., Dubai, and Korea allow the firm be

involved in a number of design areas simultaneously. These partnerships also

provide the firm with access to local talent on international projects, allowing

for tight quality control, efficient fabrication, and important cultural connections.

Lorenc+Yoo Design has introduced its innovative design vision and expertise to

China in 2011 by completing projects for VANKE SKY PRAISE in Longgang, Shenzhen,

and VANKE DREAM TOWN - FISH IN THE GARDEN in Qingyuan, Guangdong.

The firm’s years of experience working internationally are a realized ambition of its

principals. Jan Lorenc and partner Chung Youl Yoo are both immigrants to the United

States. Lorenc came to the U.S. from Poland, and Yoo immigrated from South Korea,

living for a time in Latin America. Their respective immigrant experiences inform

their sensitivity to cultural context and history, and entice them to seek new and

different environmental graphic design challenges throughout the world.

“Environmental graphic design is versatile and varied,” says Lorenc, “but good

design is consistent in its ability to blend form and function seamlessly and

elegantly. This is the secret formula of what we’ve done for over 30 years in the

United States and abroad, and we look forward to new opportunities to tell people

about our clients through valuable design.”

Page 3: Lorenc+Yoo Design portfolio

DESIGN SERVICESLorenc+Yoo Design provides a wide range of design services, from wayfinding

signage programs, to permanent corporate museum exhibitions. The firm’s

versatility is possible because of its diverse employee and consultant talent that

includes architects, graphic designers, landscape architects, industrial designers,

and branding and marketing specialists. The firm employs this range of expertise

whenever appropriate to contribute to a successful design for its clients.

The firm offers superior wayfinding and signage services, produced through

intense study of pedestrian and vehicle traffic patterns, understanding of the

relevant space, and attention to creating beautiful designs. Wayfinding programs

for hotel convention centers like Gaylord Texan Resort and Convention Center bring

direction to guests within the 400,000 square foot meeting space. The signage

program for Florida Hospital’s Health Village in Orlando guides individuals where

they need to be at particularly vital moments. And in many cases, the firm creates

wayfinding systems that are modular in nature, allowing for easy replacement,

repair, and movement.

Exhibition design is the heart of LYD’s business. It allows the firm’s many disciplines

to merge into a unified environment that tells a client’s story to customers, partners,

and employees. Whether a temporary tradeshow exhibit meant to stand for a week,

or a permanent museum exhibit, the firm transforms a space into a platform to

communicate brand, history, and value. The firm’s exhibits have launched brands

like Sony-Ericsson, and provided rest and comfort for customers of UPS at the 2008

Olympic Games in Beijing. The firm’s design for the Mayo Clinic’s headquarters

museum tells the story of a medical institution so well that its elements have been

replicated at Mayo’s other locations in the United States. LYD’s designs for Mayo

communicate its high-quality services, organizes its history, and fits perfectly with

its architecture and marketing.

Sculpture is an important art form that can not only be pleasing to the eye, but also

communicate an important message. LYD uses sculpture to display information

in bold, eye-catching ways. The design for Samsung’s “Rising Hand,” for example,

advertises the technology firm’s mobile phone business to international business

travelers in Frankfurt, Kiev, and Toronto. It is modern, sleek, and upgradeable when

new products come to market. LYD’s lobby directory piece for Hines at Perimeter

Summit 3003 in Atlanta is a 24-foot-tall piece of art made of stacked glass, lit from

the inside to produce a high-tech feeling.

Page 4: Lorenc+Yoo Design portfolio

Although every project is different, Lorenc+Yoo Design approaches each

one scientifically, beginning with a discovery process that unveils the

client’s mission and project priorities. The process for designing signage

systems will be different than designing an exhibit, however, the goal is

always to create the most beautiful, functional designs for our clients.

Following the initial discovery phase, the team begins an analysis,

measuring the traffic flows, entry and exit points, and space restrictions.

Then the programming begins, planning design element locations, sizes,

and hierarchy. The concept design is next, providing a vision of the end

product to the client. Once the client approves the direction of the design,

the firm begins design development. The design intent process is next,

documenting all the details of the product. Next is the bid/award process,

followed by an administration process in which the firm ensures the

highest standards of detail and finish for the final product.

DESIGN PROCESS

Page 5: Lorenc+Yoo Design portfolio

The purpose of a signage program is to communicate a clear, consistent message that directs users through a space. The simpler the messaging, the more enjoyable the experience. Signage should fade into the background of the overall architecture, bolster the brand and identity of the project, and work so the user expends limited effort.

In an existing space, our first step is to inventory what pieces are already in

place, and measure that against how we want to direct traffic through the space. We take into account all major and minor destinations, amenities, entry points, and public safety routes to develop a clear plan.

The information we gather during this process helps to graphically generate the analysis that serves as a guide to move forward with the programming process.

WAYFINDING ANALYSIS

EMBASSY HALL

GRAND HALL

HANOVER HALL

CHICAGO

CENTENNIAL BALLROOM

REGENCY BALLROOM

THE LEARNINGCENTER

INTERNATIONALBALLROOM

INTERNATIONALTOWER

POOL

MAINENTRANCE

CONCIERGE &BELL STAND

REGISTRATION ACCESS TOMARRIOTT MARQUIS

ACCESS TO WOODRUFF SUITE& HOSPITALITY SUITES

ACCESS TOPEACHTREE CENTER

ACCESS TO LOBBYVIA ATRIUM ELEVATORS

ACCESS TO LOBBYVIA ATRIUM ELEVATORS

ACCESS TOFITNESS CLUB

& RADIUS TOWER

RESTAURANTS

BAR

ATLANTACONFERENCE CENTER

MOTOR COURT

HOSPITALITYSUITES A-D

WOODRUFFSUITE

EXHIBIT LEVEL

CONFERENCE LEVEL

BALLROOM LEVEL

LOBBY LEVEL

EXISTING WAYFINDING ANALYSIS HYATT REGENCY ATLANTA

11JULY 11, 2008

08.245

©2008

LORENC+YOO DESIGN

in collaboration with

THOMPSON, VENTULETT, STAINBACK & ASSOCIATES, INC.

CODE ANALYSIS EXTERIOR SIGNAGE

EXISTING WAYFINDING ANALYSIS HYATT REGENCY ATLANTA

4JULY 11, 2008

08.245

©2008LORENC+YOO DESIGN

in collaboration with

THOMPSON, VENTULETT, STAINBACK & ASSOCIATES, INC.

DESTINATIONS LOBBY, BALLROOM AND SECOND LEVELS

LOBBY LEVEL

BALLROOM LEVEL

SECOND LEVEL

Primary destinations

should be listed on

most directional signs,

perhaps even on other

levels.

Secondary destinations

should be listed only

on directional signs on

the same level.

Tertiary destinations

may not be listed at all

on directional signs,

but will be shown

on directory maps

along with all other

destinations.

Destinations such

as restrooms, ATM

and phones are not

shown here, and may

or may not be listed

on directional signs.

They will be shown on

directory maps.

PRIMARY

DESTINATION

SECONDARY

DESTINATION

TERTIARY

DESTINATION

EXISTING WAYFINDING ANALYSIS HYATT REGENCY ATLANTA

10JULY 11, 200808.245©2008LORENC+YOO DESIGN

in collaboration with

THOMPSON, VENTULETT, STAINBACK & ASSOCIATES, INC.

EXISTING SIGNAGE EXTERIOR

Readerboard sign is undersized and

difficult to read, to the point of being

unusable for vehicular passersby.

Sign is visible only from a secondary

vehicular approach route, and

sculpture is dated and awkward.

This sign, though of an appropriate

scale for its context, is located too far

away from Peachtree Street to serve

as a visible building identity.

A

B

C

D

E

F

G

H

TRAFFIC FLOW ANALYSIS

DOCUMENTATION

INVENTORY OF EXISTING SIGNAGE

Page 6: Lorenc+Yoo Design portfolio

Once we establish the needs in the space, we begin the programming process, defining the constraints of the program. This entails creating a hierarchy of sign types that can include identity, informational, and wayfinding signage.

During this stage, we evaluate a series of factors to generate the specific designs, including visibility, height

constraints, available space, electrical needs, and natural and artificial lighting. This initial analysis helps to determine what locations offer the most value for the overall program.

The plan we create in this stage will be the location plan delivered to contractors for preliminary pricing and, later, final implementation.

PROGRAMMING

15 Atrium Elevators/Telephones ID

15 15

24

22 22

23

23

25

20 Restroom ID

20

20

22 Grand Hall ID

23 Hanover Hall ID

24 Chicago ID

25 Conference Level ID

32 Room ID with Integral Monitor

32

32 32

30

30

32

32

32

32

32

31 31

31 Elevator Information

30 Directory

43 Overhead Directional

45 Column-Mounted Directional

45

44

43

43

43

44 Wall-Mounted Directional

PATH TO CHIGAGO ROOMS

INTERNAT’LTOWER

MAINENTRANCE

MOTOR COURTENTRANCE BELOW

HYATT REGENCYATLANTA

MARRIOTTMARQUIS

B A K E R S T .

PE

AC

HT

RE

E

ST

.

PE

AC

HT

RE

E

CT

R.

AV

E.

H A R R I S S T .

SUNTRUST

PEACHTREE CENTERN

SIGNAGE LOCATION PLAN

SITE APPROACH & IDENTITY OPPORTUNITIES

Signage location with site reference photo

Page 7: Lorenc+Yoo Design portfolio

After determining the constraints and needs, our design team moves into the conceptual design phase. We begin with thorough research on the existing architectural elements of the project, new characteristics of any renovated portion, and new, innovative techniques.

Through illustration, we explore form, proportion and style to later use in the

design. This can be achieved through rough sketches, perspective drawings or basic massing studies. This helps to communicate the look and feel of the separate components and the entire environment. Balance between the designs and surrounding elements is key to creating a user-friendly identity and wayfinding system.

CONCEPT DESIGN

Sept 13, 200200.145GAYLORD OPRYLAND

T E X A S109 Vickery StreetRoswell, Ga 30075

www.LorencYooDesign.comTel: 770.645.2828 DESIGN SKETCHES

S I G N P R O G R A M A3

Page 8: Lorenc+Yoo Design portfolio

Once the client chooses the conceptual design direction, we begin developing the actual signage system. During this stage, we transfer original concepts into dimensioned drawings that illustrate how the designs will fit into the space.

We explore overall size, scale, color and material selection for a better understanding of the final product. Scaled 3-D renderings, color studies

and architectural elevations and sections help drive the designs.

The physical appearance of all signage elements is thoroughly explored. We communicate to the client lighting techniques, specialized finishes and textures and dimension within the environment.

DESIGN DEVELOPMENT

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NOTE: SEE SHEET #G.S1.8FOR DETAILS

24'-0

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48'-0"

MASSING STUDY ▲

DETAILED ELEVATION ▲

Page 9: Lorenc+Yoo Design portfolio

When all components of the project have been approved, we begin creating the intense detail in the design intent drawings. This includes all drawings required for pricing and implementation of the signage.

Although most of the basic messaging begins during the planning stages, the Design Intent phase will flush out everything that appears on the final sign system. This includes the message schedule, the final location plans and

the design drawings. The message schedule lists specific sign number, the sign type, a quantity listing for all sign types, all decided messages for each sign, and important notations for the fabricator. Each listing correlates with a sign marker on the location plans.

DESIGN INTENT

YTITNAUQNOITPIRCSED EPYT NGISEPYT NGISYTITNAUQNOITPIRCSED EPYT NGISEPYT NGIS NOTES NOTES

Northern Quest - Site & Interior Signage Schedule07.200 June 2, 2009

150 Casino / Hotel ID Monument

152 Hotel Entry ID

453 Service Entry Identity

254a Primary Vehicular Directional

1354c Tertiary Vehicular Directional

655 NQ Logo Vinyl Decal on Doors (See Entry for

156 Large Overhead Directional

457 Blade Overhead Directional

258a Wall Mounted Directional (Large)

658b Wall Mounted Directional (Small)

158c Wall Mounted Directional (Large Exterior)

258d Wall Mounted Directional with Suite Names

259 Lobby Desk Identity

460 Misc. Identity

24461 Guest Room Plaque

861b Guest Room Suite Plaque

662a Meeting Room Plaque

162b Ballroom Identity

863a Large Room Plaque/ Amenity ID

12164a Room ID Plaque

4564b Room ID Plaque w/ Insert

3765 “Team Members Only” Plaque

25266a Fire Evac. Map

2666b In Case of Fire Emergency...Directory

1466c BOH In Case of Fire Emergency...Directory

3067a Stair ID (Hallway Side)

467b Stair ID (Exterior Entry)

2968 Stair ID (Stairwell Side)

269 Blade Identity Sign

370 Restroom Plaque

871 BOH Restroom Plaque

872 Elevator Identity

1173 Maximum Occupancy Sign

177 Restaurant ID

178 Restaurant ID on Doors

180 General Store ID

184 Pool Identity

185 Spa Main Identity

185b Spa Identity Exterior

286 Hours Signage with changeable Insert

3087 Spa Room Identity - Large

888 Spa Room Identity - Small

989 Spa Team Members Only Sign

390a Pool & Whirlpool Rules Sign

390b Additional Spa Regulatory

190c Fitness Room Rules

193 Spa Restroom Identity

794 Spa Restroom Plaque

295 Spa Directional

696 Hotel Casino ID- Garage

497 Clearance Sign

598 “Hotel” Message - Add to Existing Casino

ST.1lyd message schedule system v2008.1

SIGN #, TYPE SIGN #, TYPEMESSAGE SIDE A MESSAGE SIDE ANOTES NOTES

Northern Quest - Site & Interior Signage Schedule07.200 June 2, 2009

MESSAGE SIDE B MESSAGE SIDE BCOLUMN 1 COLUMN 1COLUMN 1 COLUMN 1COLUMN 2 COLUMN 2COLUMN 2 COLUMN 2

0003 52 SeeDrawing52.1

NORTHERN QUESTHOTEL

0004 54c CasinoParking GarageSprague Ave

D

A

0005 50 Relocatedcloser todrive

NORTHERN QUESTRESORT & CASINOHotel EntranceA B

NORTHERN QUESTRESORT & CASINO

Hotel Entrance

0005.1 54c SIGNEXISTS -CHANGEVINYL

Casino ValetParking Garage

b

0005.2 54c SIGNEXISTS -CHANGEVINYL

Casino ValetParking Garage

D

0006 54c SIGNEXISTS -CHANGEVINYL

Human ResourcesD

0008 54c Spa & Hotel GuestParking

A

0009 54c SIGNEXISTS -CHANGEVINYL

Authorized VehiclesOnly

D

0010 54c VIP ParkingA

0012.1 53 HotelCasino & Parking

BD

0014 54c SIGNEXISTS -CHANGEVINYL

Parking GarageHayford Road

B

0015 54c SIGNEXISTS -CHANGEVINYL

Casino ValetD

0016 54c SIGNEXISTS -CHANGEVINYL

Parking GarageHayford Road

BD

0017 54c SIGNEXISTS -CHANGEVINYL

Casino ValetD

0017.1 54a Casino ValetParking GarageHuman Resources

BA

0017.2 54c SIGNEXISTS -CHANGEVINYL

Parking GarageHuman ResourcesService Entrance

B

0017.3 54c SIGNEXISTS -CHANGEVINYL

Service EntranceD

0018 97 LocatedonPedestrianWalkwaybetweenCasinoand Hotel

CLEARANCE 11 -0”

0018.1 97 LocatedonPedestrianWalkwaybetweenParkingGarageand Hotel

CLEARANCE 11 -6”!!!Verify Height!!!

0019 97 LocatedonPedestrianWalkwaybetweenCasinoand Hotel

CLEARANCE 11 -0”

0019.1 97 LocatedonPedestrianWalkwaybetweenParkingGarageand Hotel

DO NOT ENTER

0021 53 LARGERSIGNFACEADDEDTOEXISTING

Casino ValetHotel

Casino ValetParking Garage

AD

BD

00023 53 SIGNEXISTS

EntranceParking GarageHuman Resources

EntranceParking Garage

Human Resources

A B

1lyd message schedule system v2008.1

SIGN #, TYPE SIGN #, TYPEMESSAGE SIDE A MESSAGE SIDE ANOTES NOTES

June 2, 2009

MESSAGE SIDE B MESSAGE SIDE BCOLUMN 1 COLUMN 1COLUMN 1 COLUMN 1COLUMN 2 COLUMN 2COLUMN 2 COLUMN 2

0023.1 54a ADDVINYLREDTEXTONLY -SIGNEXISTS

Loading DocksHuman ResourcesParking GarageCasino Valet

D

B

0024 53 LARGERSIGNFACEADDEDTOEXISTING

Parking GarageCasino & Hotel

Parking GarageAD

B

0025 87 Treatment Rooms(Braille)

0025.1 87 Women s Lounge(Braille)

0026 87 Co-ed Relaxation(Braille)

0026.1 87 Women s Lounge(Braille)

0027 87 Women s(Braille)

0027.1 95 PoolDuet Suite

BA

0028 87 Men s Lounge(Braille)

0029 87 Co-ed Relaxation(Braille)

0029.1 90a SeeLayoutSheet 90a

(Pool & WhirlpoolRules)

0029.2 87 Men s Lounge(Braille)

0030 87 Men s Lounge(Braille)

0031 87 Refer todrawing g-87.1 forSaleshetranslation

1(Braille)(Saleshe Number)

0032 94 (Restroom Symbol)RESTROOM(Braille)

0033 89 Team Members Only(Braille)

0035 88 IDF(Braille)

0035.1 95 PoolDuet Suite

Bb

0037 89 Team Members Only(Braille)

0038 87 Dispensary(Braille)

0039 87 Refer todrawing g-87.1 forSaleshetranslation

1(Braille)(Saleshe Number)

0040 87 Refer todrawing g-87.1 forSaleshetranslation

2(Braille)(Saleshe Number)

0041 87 Refer todrawing g-87.1 forSaleshetranslation

3(Braille)(Saleshe Number)

0042 87 Refer todrawing g-87.1 forSaleshetranslation

4(Braille)(Saleshe Number)

0043 87 Refer todrawing g-87.1 forSaleshetranslation

5(Braille)(Saleshe Number)

0044 87 Refer todrawing g-87.1 forSaleshetranslation

6(Braille)(Saleshe Number)

0045 87 Refer todrawing g-87.1 forSaleshetranslation

7(Braille)(Saleshe Number)

0046 89 Exit Only(Braille)

0047 65 TEAM MEMBERSONLY(Braille)

0048 94 (Restroom Symbol)RESTROOM(Braille)

2lyd message schedule system v2008.1

SIGN TYPE QUANTITIES▲

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25277

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25357

24657

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24067a

23569

23770

23970

23670

24971

24555

Decals on doors (10)

25167a

25068

TO CASINO

TO D

ECK

Note: All bubbled signs require

120v electrical service and blocking

Directional Sign

20 amps req.

(See G-57.2)

Directional Sign

20 amps req.

(See G-57.2)B

A

B

A

25865

25766c

252.178

252.265

252.365

252.465

246.160

A

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* See Message Schedule for Sign Type (ST)

and message of any particular sign.

XXX

Sign Type #

Sign #Side “B”

Side “A”

XXXXXXX

XXX

Single-Sided Sign

Dougle-Sided Sign

F&B / Retail Sign

XXXXX Directional / ID Sign

XXXXX ADA Sign Plaque

Sign Type #

Sign #

XX

1 Location Plan, 2nd floor

scale: NTSLP-2B

N

Key Plan

Restaurant Sign

20 amps req.

(See G-77.1)

Genral Store Sign

20 amps req.

(See G-80.1)

23457

Directional Sign

20 amps req.(See G-57.1)

Directional Sign

8 amps req.

(See G-69.1)

B

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06389

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05590a

05579c 05189

05089

05579c 04987

05687

06290a

060.190b

060.473

060.290b

060.390b05867b

05765

04765 04689

05987 06894059.187057.189

06785

11066c

10964a

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07964a07864a

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1 Location Plan, 1st Floorscale: NTSLP-1A

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04087 0398702887

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A

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* See Message Schedule for Sign Type (ST) and message of any particular sign.

XXX

Sign Type #

Sign #Side “B”

Side “A”

XX XXXXX

XXX

Single-Sided Sign

Dougle-Sided Sign

F&B / Retail Sign

XXXXX Directional / ID Sign

XXXXX ADA Sign Plaque

Sign Type #

Sign #

XX

N

Key Plan

Note: All bubbled signs require 120v electrical service and blocking

Sig

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LOCATION PLAN ▲

SIGN SCHEDULE ▲

Page 10: Lorenc+Yoo Design portfolio

2'-6

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2 SECTION, Main Canopyscale: 3/8" = 1'-0"1a.6

1 SECTION PERSPECTIVE, Main Canopyscale: NTS1a.6

4'-1/2" 4'-1/2"EQ. EQ. EQ.(3'-11 1/2")

EQ. EQ.

27'-10 1/2"CL CL CL CL

CL

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21a.7

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Verify all dimensions.

1 1/4” recess typical

Location for center support framing,see 1A.7 �gure 3

Frosted, laminated, temperedglass panels typical

Cavity location for framing supportsee 1A.7 �gure 2

2'-7 1/4"

16'-8"

11'-10 1/4"

Slope sides slightlyso that water spills o� leftand right sides of canopy

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1 ELEVATION, Sign Type 21d, Column Mounted Directionalscale: 1" = 1'-0"21d.3

2 PLAN, Sign Type 21d, Column Mounted Directionalscale: 1" = 1'-0"21d.3

3 SIDE ELEVATION, Sign Type 21d, Column Mounted Directionalscale: 1" = 1'-0"21d.3

5'-3"

5'-1 1/2"

±86°

4"1 1/4"

6"3/8"

6"3/8"

7 1/4"

3'-7"

1'-9"sig

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3"1'-6 3/4"

4" 4"CL

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P18

P2

P2

P2

321c.2

1/8" painted alum. removablesign panels, internally lit

P2 Ø 8 3/4" logo medallion, Painted alum. cylinderinternally lit, see detail dwg. #3/21c.2

1" painted alum. fin

3 1/2"

1" 1"1"

3 1/2"

8 3/

4"1'

-2"

10"logo cylinder

1/4"

1/2"

3'-7

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5 3/

4"

5 1/

4"

1"

Stainless steel counter-sunk fastener.Qty. as required

4 1/2" 3" 4'-4" 3 5/8"

1/8" alum. C-channel mountAttach to sign

StructuralC-channel mountBolted to column

8"1"

1"

1"

Ø 8 3/4" logo medallion,internally lit, see detail dwg. #3/21c.2

1/2"

Provide blockinginside of column

wrap (GC)

Internally lit acrylic reveal

Internally lit acrylic revealalong bottom side of sign

P18

P18

321a.2

5/8"

Oval shaped colum wrap (metal)Sign contractor field verify the mounting condition prior to shop drawings.

Oval shaped colum wrap

ALTERNATE:1. LED light in lieu of all fluorescent lightfor internal illumination of sign.

NOTE:- All corners must be sharp. - No break-form is allowed.- Aluminum skin: min. 1/8" thick (typ)

Elect. feedby GC

"Halo" effect alongbottom. See dwg. #5/21a.3

SIMILAR

421a.3

Slots each side of fin toilluminate fin.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz:.,'"/#$%&()+01234567890

PMS 485C

PMS 3025C PMS 309C

Health Village

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1 SECONDARY TYPESTYLE - Trade Gothic Condensed No. 18N.T.S.0.1

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz:.,'"/#$%&()+01234567890

2 PRIMARY TYPESTYLE - Trade Gothic Bold Condensed No. 18N.T.S.0.1

5 PROJECT ARROW N.T.S.0.1

7 PRIMARY SIGN COLORSN.T.S.0.1

6 GRAPHIC DEVICE - Color /Black and WhiteN.T.S.0.1

4 SIGNATURE ALTERNATESN.T.S.0.1

3 SIGNATURE - StackedN.T.S.0.1

FLORIDA HOSPITAL HEALTH VILLAGE

HEALTH VILLAGEFLORIDA HOSPITAL

100%

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1 Paint - All sign paints to be catalyst-hardened urethaneno scale0.3

P1

P2

P3

P4

P5

P6

P7

P8

P9

P10

P11

P12

P13

P14

P15

P16

White MAP Natural White 42-202

Off White Textured To match Xxxxxx

Yellow MP Solid Yellows - MP00053

Gold MP Gold Metallics - MP20505

Silver MP Cool Metallics - MP18099

Red PMS 485c

Burgundy PMS 483c

DOT Green To match DOT Green

Sky Blue Akzo Sikkens Colormap Solid Page 472 B2

Caribbean Blue Akzo Sikkens Colormap Solid Page 472 E4, MP Solid Blues - MP06126

Atlantic Blue Akzo Sikkens Colormap Solid Page 472 G5

Navy Blue Akzo Sikkens Colormap Solid Page 472 H6

Light Brown To match PMS 464c

Dark Brown To match PMS 161c

Dark Grey MP Neutral Solids - MP07026

Black MAP Black Anodic 41-335

2 Vinylno scale0.3

V1

V2

V3

V4

V5

V6

V7

V8

White Gerber Premium Scotchcal Cast Opaque Vinyl – #225-20

White Gerber Premium Scotchlite Reflective HP Series #280-10

White Frosted Gerber Premium Specialty Vinyl – #210-314

Red Gerber Premium Scotchcal Cast Opaque Vinyl – #220-253

Silver Gerber Premium Scotchcal Metallic Vinyl – #225-120

Blue Gerber Premium Scotchcal Cast Opaque Vinyl – #225-47

Black Gerber Premium Scotchcal Cast Opaque Vinyl – #225-22

Black Gerber Premium Scotchlite Reflective HP Series #280-85

3 Materialsno scale0.3

M1

M2

M3

M4

M5

M6

M7

Clear Acrylic xx-xxx

Tempered Glass xx-xxx

Brushed Stainless Steel xx-xxx

Brushed Aluminum xx-xxx

Polished Aluminum xx-xxx

Cast Resin Semi Trans xx-xxx

Lexan xx-xxx

M A T E R I A L S P E C I F I C A T I O N P R O D U C T L I N E S O U R C E

The design drawings specify all detail needed to understand how the components are to be constructed. This includes all final dimensioning, materials, finishes, lighting and other specifications pertinent for accurate pricing.

GRAPHIC STANDARDS & MATERIAL SPECIFICATIONS ▲

DESIGN DRAWINGS

Page 11: Lorenc+Yoo Design portfolio

Once all design decisions have been made and drawings have been approved, Lorenc+Yoo Design will contact qualified contractors to begin the bid process. We have a series of fabricators with whom we’ve created memorable projects, however, in many cases, we have worked with companies located near the project for client convenience.

We verify the schedule for final shop drawings, samples and installation. We do this with parties involved to assure timely project completion. Lorenc+Yoo Design will coordinate all communication with bidders for a consistent, competitive bid. We supply bid summaries to the client and architect for review and selection of the contractor.

BID & AWARD

Northern Quest HotelNorthern Quest HotelNorthern Quest HotelPreliminary Pricing 04/01/09Preliminary Pricing 04/01/09Based on pricing received during Casino Phase at Northern QuestBased on pricing received during Casino Phase at Northern Quest

SIGN TYPE SUMMARYSIGN TYPE SUMMARY COST LISTING COST LISTING

Sign Type Sign Description Qty. Unit Price Total Notes

50 Casino & Hotel ID Monument 1 $39,264.71 $39,264.71 stone base price separately $11,000

51 Hotel ID atop Building 1 $50,000.00 $50,000.00

52 Hotel Entry ID 1 $1,500.00 $1,500.00 Estimate

53 Primary Vehicular Directional 3 $1,041.08 $3,123.24

54 Tertiary Vehicular Directional 7 $798.46 $5,589.22

55 NQ Logo Decals on Entry Doors 12 $100.00 $1,200.00 Estimate

Sub Total - Hotel Site $100,677.17

56 Large Overhead Directional 1 $13,533.03 $13,533.03

57 Blade Overhead Directional 4 $8,725.73 $34,902.92

58a Wall Mounted Directional (Large) 2 $1,298.69 $2,597.38

58b Wall Mounted Directional 8 $500.00 $4,000.00 Estimate

58c Wall Mounted Directional (Large Exterior) 1 $1,500.00 $1,500.00 Estimate

59 Lobby Desk Identity 4 $450.00 $1,800.00 Estimate

60 Misc. Identity Letters 3 $1,000.00 $3,000.00 Estimate

61a Guest Room Plaque 240 $175.00 $42,000.00 Estimate

61b Guest Room Suite Plaque 12 $200.00 $2,400.00 Estimate

62 Meeting Room Plaque 4 $750.00 $3,000.00 Estimate

63 Large Room Plaque 9 $300.00 $2,700.00 Estimate

64a Room Identity Plaque 124 $120.00 $14,880.00 Estimate

64b Room Identity Plaque w/ Insert 38 $200.00 $7,600.00 Estimate

65 “Team Members Only” Sign 33 $112.50 $3,712.50

66b In Case of Fire.... Directory & Fire Evac Map 26 $749.56 $19,488.56

66c BOH In Case of Fire.... Directory & Fire Evac Map 16 $300.00 $4,800.00 Estimate

67a Stair ID (Hallway Side) 30 $240.00 $7,200.00

67b Stair ID (Exterior Entry) 4 $275.00 $1,100.00 Estimate

68 Stair ID (Stairwell Side) 29 $150.00 $4,350.00 Estimate

69 Restroom/ATM/Elevator Blade Sign 1 $1,500.00 $1,500.00 Estimate

70 Restroom Plaque 3 $414.75 $1,244.25

71 BOH Restroom Plaque 6 $100.00 $600.00 Estimate

72 Elevator Identity 8 $240.00 $1,920.00 Estimate

77 Restaurant Identity 1 $5,000.00 $5,000.00 Estimate

78 Restaurant Identity on Doors 2 $100.00 $200.00 Estimate

80 General Store Identity 1 $5,000.00 $5,000.00 Estimate

85 Spa Main Identity 1 $5,000.00 $5,000.00 Estimate

85b Spa Exterior Entry Identity 1 $1,000.00 $1,000.00 Estimate

86 Spa Misc Identity 1 $400.00 $400.00 Estimate

87 Spa Room Identity (Large) 28 $400.00 $11,200.00 Estimate

88 Spa Room Identity (Small) 10 $200.00 $2,000.00 Estimate

89 Spa Staff Only Sign 10 $200.00 $2,000.00 Estimate

90a Pool Rules Sign 1 $800.00 $800.00 Estimate

90b Spa Rules Sign 2 $800.00 $1,600.00 Estimate

90c Fitness Room Rules Sign 1 $800.00 $800.00 Estimate

93 Spa Restroom Sign 1 $150.00 $150.00 Estimate

94 Spa Restroom Sign 7 $150.00 $1,050.00 Estimate

95 Spa Directional Sign 2 $300.00 $600.00 Estimate

96 Hotel Casino ID - Garage 6 $5,000.00 $30,000.00 Estimate

Sub Total - Hotel Interior $246,628.64

Installation - Hotel Site and Interior $50,000.00

SUB TOTAL - ALL $397,305.81

Contingency (10% of total) $39,730.58

TOTAL PRELIMINARY ESTIMATE $437,036.39

SCHEDULING & BID ADMINISTRATION▲

ID Task Name Duration Start Finish Prede

1 Hotel Design Workshops - To Be Confirmed 40.4 wks Thu 2/7/08 Fri 11/14/082 Workshop 1: Concept Pkg - Spokane 2 days Thu 2/7/08 Fri 2/8/08

3 Workshop 2: SD / DD GMP - Memphis 2 days Thu 4/10/08 Fri 4/11/08

4 Workshop 3: A/V, F & B, Signage - TBC 2 days Thu 5/15/08 Fri 5/16/08

5 Workshop 4: F & B, Signage - TBC 2 days Thu 6/12/08 Fri 6/13/08

6 Workshop 5: Spa SD - TBC 2 days Thu 7/17/08 Fri 7/18/08

7 Workshop 6: Spa DD - TBC 2 days Thu 8/14/08 Fri 8/15/08

8 Workshop 7: Final Mock- Up Room Approval - TBC 2 days Thu 9/11/08 Fri 9/12/08

9 Workshop 8: GR ID Pkg. Page Turn w/ JED - TBC 2 days Thu 10/16/08 Fri 10/17/08

10 Workshop 9: FOH & BOH Pkg Page Turn w/ JED - TBC 2 days Thu 11/13/08 Fri 11/14/08

11

12 Concept Design 7.4 wks Wed 12/19/07 Thu 2/7/0813 Concept Development 4.2 wks Wed 12/19/07 Wed 1/16/08

14 Owner Review #1 1 day Thu 1/17/08 Thu 1/17/08 13

15 Respond to Owner Comments 3 wks Fri 1/18/08 Thu 2/7/08 14

16 Owner Review #2 1 day Thu 2/7/08 Thu 2/7/08

17

18 1st Cut Concept Cost Estimate - JE Dunn 3 days Wed 1/16/08 Fri 1/18/0819

20 Assemble Design Team 2 wks Mon 2/11/08 Fri 2/22/0821 Hotel Consultant Team RFP / Contract Negotiation 2 wks Mon 2/11/08 Fri 2/22/08

22

23 Hotel Design 36.6 wks Mon 3/3/08 Wed 11/12/0824

25 Elevator Matrix - Pricing Package 1.2 wks Mon 3/3/08 Mon 3/10/0826 Documentation 1 wk Mon 3/3/08 Fri 3/7/08

27 Issue Document for Pricing 1 day Mon 3/10/08 Mon 3/10/08 26

28

29 Blended SD / 50% DD GMP Pricing Pkg 5.2 wks Mon 3/24/08 Mon 4/28/0830 Documentation 4 wks Mon 3/24/08 Fri 4/18/08

31 QARR 2 days Mon 4/21/08 Tue 4/22/08 30

32 Respond to QARR Comments 2 days Thu 4/24/08 Fri 4/25/08 31

33 Issue Drawings 0.5 days Mon 4/28/08 Mon 4/28/08 32

34

35 Owner Approval to start GMP Estimate 0.5 days Mon 4/28/08 Mon 4/28/08 33

36 Blended SD / 50% DD GMP Estimate - JE Dunn 4 wks Mon 4/28/08 Mon 5/26/08 33

37

38 100% Design Development 9 wks Tue 4/29/08 Mon 6/30/0839 Documentation 6.8 wks Tue 4/29/08 Fri 6/13/08 35

40 75% Internal Progress Print 1 day Tue 5/13/08 Tue 5/13/08

41 QARR 0.5 wks Mon 6/23/08 Wed 6/25/08 39

42 Respond to QARR Comments 0.5 wks Wed 6/25/08 Fri 6/27/08 41

43 Issue Drawings 1 day Mon 6/30/08 Mon 6/30/08 42

44

45 Owner Approval 2 wks Tue 7/1/08 Mon 7/14/08 43

46 Updated 100% DD GMP Estimate - JE Dunn 4 wks Tue 7/1/08 Mon 7/28/08 4347 Plan Review - Local AHJ 2 wks Tue 7/1/08 Mon 7/14/08 43

48

49 Typical Guest Room Mock-up Packages 23.8 wks Thu 4/10/08 Tue 9/23/0850

51 Mock Up Floor Plan - Room Size and Scale 1.4 wks Mon 4/28/08 Tue 5/6/0852 Documentation 1 wk Mon 4/28/08 Fri 5/2/08

Note : All deliverable dates aresubject to Owner approvals requiredto allow the design team to proceedwith subsequent design phases

2 9 16 23 30 6 13 20 27 3 10 17 24 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28 4Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

Task to Complete

Completed Task

Meeting Date

Summary

SD

DD

CD

CA

Drawing Issue

Owner Approval

Northern Quest Casino Expansion and HotelHotel Schedule of Deliverables

Airway Heights, Washington

Page 1

Project:A06.0019.03 Northern Quest CDate: Tue 6/24/08

BID COMPARISON▲

Page 12: Lorenc+Yoo Design portfolio

Administration over the chosen fabrication contractor is crucial to completing a final quality product. Quality assurance begins with a review of all required contractor material and finish samples, and a thorough review of all construction drawings.

Lorenc+Yoo Design prides itself in requiring the highest standards of detail and finish. We are involved in all aspects

of coordination, from fabrication to installation. Once this is complete, we do a detailed onsite inspection and punch list for client review.

PROJECT ADMINISTRATION

100%

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Allen hole should be

less visible

Stronger connection

to sign panel, added

support with backer panel

or mechanical support

Change to polished

3/4 diameter is too large

9.17.09

Sho

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Sample from fabricator

Anodized bronze sample

is closer representation

of orginial intent

Original “Orange Opal” Spec

Suggested change to

25-LL Orange/green/opal

from Paul Wissmach Glass Company

with milky white acrylic backer

Sample from fabricator

Opaque second surface

is closer representation

of orginial intent to

mask wall covering

9.17.09

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109 Vickery StreetRoswell, GA, 30075-4926

PHONE 770/ 645-2828 x 110FAX 770/ 998-2452WEBSITE lorencyoodesign.com

E-MAIL [email protected]

To: Date:

Project:

Proj. Number:

Via:

Copies to:From:

Quantity Description Date

Remarks:

By:

Herewith / Under separate cover

LORENC YOO DESIGN transmittal

Sandy Jones 10.07.09

104 South Front St.

Memphis, TN 38103

P: 901.525.2557

Northern Quest Hotel

07.200

FedEx

1Stewart Sonderman

4 Polished Orange Acrylic 10-07-09

Revised Acrylic samples in poloshed finish for HBG record and to be forwarded to JE Dunn

S. Sonderman

FABRICATION & INSTALL COORDINATION▲

FINISH & SAMPLE REVIEW ▲

Page 13: Lorenc+Yoo Design portfolio

HOSPITALITY SIGNAGE

Page 14: Lorenc+Yoo Design portfolio

Kissimmee, FloridaClient: Gaylord HotelsCompleted: 2002

GAYLORD PALMS

Page 15: Lorenc+Yoo Design portfolio

Dallas, TexasClient: Gaylord HotelsCompleted: 2004

GAYLORD TEXAN

Page 16: Lorenc+Yoo Design portfolio

Atlanta, GeorgiaClient: TVS ArchitectsCompleted: 2011

HYATT REGENCY ATLANTA

Page 17: Lorenc+Yoo Design portfolio

Atlanta, GeorgiaClient: Hines InterestsCompleted: 2009

TAP/1180 PEACHTREE

Page 18: Lorenc+Yoo Design portfolio

Incheon, Songdo City, Seoul, South KoreaClient: Gale InternationalCompleted: 2010

JACK NICKLAUS GOLF CLUB KOREA

Page 19: Lorenc+Yoo Design portfolio

Orlando, FloridaClient: Bonnett Creek Resort Community Development District Completed: 2004

BONNET CREEK

Page 20: Lorenc+Yoo Design portfolio

Guangzhou, ChinaClient: VankeCompleted: 2011

FISH IN THE GARDEN

Page 21: Lorenc+Yoo Design portfolio
Page 22: Lorenc+Yoo Design portfolio

Detroit, Michigan Client: Greektown CasinoCompleted: 2009

GREEKTOWN CASINO & RESORT

Page 23: Lorenc+Yoo Design portfolio

NORTHERN QUEST RESORT & CASINOSpokane, WashingtonClient: Northern Quest CasinoCompleted: 2010

Page 24: Lorenc+Yoo Design portfolio

Milwaukee, WisconsinClient: The Potawatomi CasinoCompleted: 2009

POTAWATOMI BINGO CASINO

Page 25: Lorenc+Yoo Design portfolio

Atmore, AlabamaClient: WindCreek Casino & HotelCompleted: 2009

WINDCREEK CASINO & HOTEL

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CORPORATE & CAMPUS SIGNAGE

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Atlanta, GeorgiaClient: Cousins Properties IncorporatedCompleted: 2009

191 PEACHTREE TOWER

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Atlanta, GeorgiaClient: Hines InterestsCompleted: 2008

PERIMETER SUMMIT

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Atlanta, GeorgiaClient: Hines InterestsCompleted: 2006

1180 PEACHTREE

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Atlanta, GeorgiaClient: Hines InterestsCompleted: 2000

OVERTON PARK

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Raleigh, North CarolinaClient: North Carolina State UniversityCompleted: 2008

NORTH CAROLINA STATE UNIVERSITY

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Dubai, United Arab EmiratesClient: Dubai International Financial CenterCompleted: 2006

DUBAI INTERNATIONAL FINANCIAL CENTER

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Atlanta, GeorgiaClient: Hines InterestsCompleted: 2008

ATLANTA FINANCIAL CENTER

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RETAIL SIGNAGE

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Garland, TexasClient: Simon Property Group, Inc.Completed: 2006

FIREWHEEL TOWN CENTER

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MILLENIAOrlando, FloridaClient: Schrimsher PropertiesCompleted: 2005

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Columbus, OhioClient: Glimcher PropertiesCompleted: 2002

POLARIS FASHION PLACE

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Burlington, VermontClient: General Growth PropertiesCompleted: 2006

BURLINGTON TOWN CENTER

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EXHIBIT DESIGN

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ICSC Convention, Las Vegas, NevadaClient: Brookfield Asset Management Inc.Completed: 2011

BROOKFIELD

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Chicago. IllinoisClient: Haworth, IncCompleted: 2002

For an introduction icon for Haworth Furniture Company at Neocon 2002 Showroom in Chicago we designed a portal with a column acknowledging their numerous patents. The sculptural globe video presentation signifies their leading competitive market position.

HAWORTH SHOWROOM CHICAGO

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expressing the client’s passionLYD’s key to effective environmental graphic design lies not only in the balance between utility and eye-pleasing aesthetics. The design must also observe contextual and historical relevance, as well as honor the client’s objective. “Our passion is to express the client’s passion,” Lorenc says.

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Rochester, MinnesotaClient: Mayo ClinicCompleted: 2004

Mayo Clinic Heritage Hall is a 4,000 sf visitor center that acknowledges the contribution of major benefactors in the success of Mayo Clinic. It contains stories about the spirit of the Clinic: Family of Benefactors, Board of Trustees, Theatre, its Founders, 24 Hours at Mayo Clinic,

Mayo Household Names, Creating the Future of Medicine, Benefactor Recognition, and changeable initial exhibition on Mayo and the Mississippi.

MAYO CLINIC HERITAGE HALL

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designing spaces for peopleLYD considers the individual’s approach into its environments and the aesthetic design at the same time. As designers, we have to keep in mind how the traffic is going to work, and the spaces that the client requires in order to convey its story and message. Art and function have to balance in spaces because they have to serve specific functions, especially when it’s a public space for people.

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CTIA Conference, Orlando, Dallas & Los Angeles Client: Sony Ericsson Mobile CommunicationsCompleted: 2002

The joining of forces of Sony and Ericsson, two giants in consumer electronics and cellular telecommunications, required a branding experience that allowed the convention visitors to see their presence in the show through this dramatic exhibit structure and its interior as the product narrative.

SONY ERICSSON

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building collaborative relationshipsLYD has been associated with PA-based Journey Communications, Inc. on all of its USA-based trade show projects. Implementing LYD’s designs, JCI facilitates exhibit construction, installation, and take-down for two to ten trade shows per year. This limited number of trade shows allow the firm’s efforts to be especially focused in achieving a powerful client narrative that tells the client’s brand story.

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Beijing Olympics, Beijing, ChinaClient: United Parcel Service (UPS)Completed: 2008

UPS AT BEIJING OLYMPICS

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Denver, ColoradoClient: Georgia-PacificCompleted: 1999

GEORGIA-PACIFIC

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SCULPTURE

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Frankfurt , Germany; Kiev, Ukraine; Toronto, CanadaClient: SamsungCompleted: 2008

SAMSUNG RISING HAND

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Atlanta, GeorgiaClient: Hines InterestsCompleted: 2000

PERIMETER SUMMIT 3003 DIRECTORY

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Birmingham, AlabamaClient: City of BirminghamCompleted: 1999

BIRMINGHAM FLIGHT SCULPTURE

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Weston, FloridaClient: Meridian Business Campus IncCompleted: 1988

MERIDIAN

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ENVIRONMENTALGRAPHICD E S I G N

109 Vickery StreetRoswell, GA 30075-4926United States of America770-645-2828

[email protected]