leverage ibm's service marketplace to accelerate your cloud project
TRANSCRIPT
© 2013 IBM Corporation
Accelerate your Cloud Projects with IBM Cloud Marketplace Limited Preview Greg Sherman 2.24.14
1 1 © 2013 IBM Corporation
Please note:
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Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
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We are at an inflection point in the industry Technology is increasingly the most critical driver for business growth
Card swipe in one store attracts coupons from nearby store—resulting
in 109% incremental sales lift
Just-in-time maintenance
Fast Big Data analysis
Global aircraft engine manufacturer increases service revenue by
12%
Global stock exchange cuts response times of market surveillance algorithms
by 99% 35%
in one year using real-time monitoring and proactive fault detection
while lowering IT resources by
using a big data analysis platform.
Mobile customer targeting
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Create apps fast and enhance business innovation
Source: Bain Cloud Platforms Survey, May 2013
Leaders in Application Development value the strategic impact PaaS can have on their DevOps capabilities
45% of organizations have shifted to IT project manager and systems architects as primary decision makers
60% of development projects use cloud services once a developer adopts cloud
Mobile, Big Data, M2M are the primary use cases for developers using cloud platforms
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Innovative Infrastructure with unmatched performance, flexibility and breadth plus complete control.
Data Center & Pods •Standardized, modular hardware configs
• Lower inventory carrying costs • Maximize asset utilization and profitability • Increase provisioning flexibility • Simplify capacity management
•Globally consistent service portfolio Triple Network
• Proprietary network architecture • Pod design allows customers grow across multiple racks or rows in the same layer 2/3 domain as needed.
SoftLayer Infrastructure Management System •Bare metal and virtual server provisioning •Integrated BSS/OSS •Comprehensive network management
Single-tenant and multi-tenant environments
Complete control, access, and transparency
Seamless fault-tolerant, multi-site topography
Complete portfolio available on-demand in all data centers
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IBM Cloud marketplace: Highly integrated cloud experience
A globally available, highly configurable and trusted set of cloud infrastructure services [SoftLayer] to support a high performance business at scale
A flexible and secure application development platform that supports the composition and continuous delivery of cloud applications
Best of breed IBM business applications [code name SmartCloud exchange] opened up as APIs to fuel the creation of powerful new business services
The speed of cloud with the quality of service you expect from IBM
Infrastructure Developer Business
Common Service and API Catalog
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Fueling Innovative Cloud Applications Delivery
Enterprise Clients Matching innovative services to
enterprise business needs Advanced platforms for rapid
development and deployment An open ecosystem of trusted IBM
and partner services Controlled content and visibility of
usage Consolidated procurement and
billing through IBM Integrated support model
• Customer Trials • Provider Onboarding
with Trial Services
Innovative Cloud Services
Matching innovative services to enterprise business needs
Advanced platforms for rapid development and deployment
Market leading cloud infrastructure Complete service monetization and
lifecycle management Active community of users and
service providers to fuel innovation and collaboration
Limited Preview
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IBM marketplace – Providing IBM and ecosystem cloud services to technical, functional, and business users
Services Ecosystem IBM marketplace (public or private)
Purpose Optimized Platforms
Business Leaders
Functional Departments
Data Center Managers
Cloud Developers
Cloud Service Providers (ISV’s, SI’s, MSP’s)
Roles
SoftLayer Services
Technical, Functional
and Business
Users
IBM SaaS
IBM Services
Partner Services
by Application Style (SaaS, Compositional / Bluemix, Patterns, Clusters)
by Industry (Financial Services, Healthcare, ...)
by Strategy (Mobile, Social, Analytics)
by Company (custom views)
Try and buy: Applications, APIs,
Services
A “Purpose Optimized” Cloud Marketplace
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IBM Cloud marketplace User Experience
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• Instant access to IBM and 3rd party IBM Partner API’s • Choice: Languages, Services and Tools • Securely connect to and integrate with existing applications and data • Self service environment to deploy, scale and monitor applications • Securely connect to and integrate with existing applications and data
•One-stop shop for easy-to-implement applications •Secure and scalable enterprise-ready solutions for instatnt business value •Intuitive user interface and clearly outlined feature set •Quick and seamless buying experience
•Unmatched performance for on demand computing requirements •Fine-grained configuration options for more control •Flexibility and depth to support a wide range rang of cloud implementations •Reliable and scalable
LOB Developers IT Managers
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How Will I Find the Right Cloud Services?
Demonstration
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As a Service Provider, How do I Listing My Service?
Demonstration
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What the business wants… What’s required…
Monitoring Lifecycle Management
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Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form
Monitoring Lifecycle Management
What is a Pattern? • The pre-defined architecture of an application • For each component of the application (i.e. database,
web server, etc) • Pre-installation on an operating system • Pre-integration across components • Pre-configured & tuned • Pre-configured Monitoring • Pre-configured Security • Lifecycle Management
• In a deployable form, resulting in repeatable
deployment with full lifecycle management • Delivering superior results:
•Agility: Faster time-to-value •Efficiency: Reduced costs and resources •Simplicity: Simpler skills requirements •Control: Lower risk and errors
PureApp on Softlayer - beta
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Runs apps in any language Built on open standards Provides integration services to your systems of record Designed for mobile Offers built in monitoring DevOps and scalability
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IBM Cloud Marketplace Service Provider Program Summary
Service Provider Program overview The Cloud Service Provider program helps demonstrate Service Provider’s
solutions along with the IBM Cloud solutions portfolio to those clients that need to rapidly deliver innovative cloud applications.
Benefits • Your service is offered through IBM’s channels • Demonstrate how your service can solve real business issues • Gain visibility through IBM cloud marketing investments • Ability to promote your service with demos, videos, free trials, reviews, etc. • Gain insight into how your service is being consumed
Participate in IBM marketplace Limited Preview • Available to qualifying providers and clients • Free trial services • Non-production workloads
15 15 ©2014 IBM
Corporation
Interested in our Limited Preview(s)?
Customers apply online …
Register at www.ibm.com/cloudplatform
and click …. To sign up
Service Providers …
contact Jeannie Kraus at [email protected]
www.ibm.com/cloudplatform
How to Participate in the BlueMix Beta
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Session
Brand Day and Time Session Title - DRAFT Presenter
1109 GTS Mon 24 3:45PM Room 115
Leverage IBM's Service Marketplace to Accelerate Your Cloud Project
Greg Sherman [email protected]
2440 GTS Tues 10:45 Room 115
High-Performance Cloud Analytics Platforms for the Enterprise
John Mullaly [email protected]
2371 GTS Mon 24 11:15AM Room 115
Cloud Applications and Services on SoftLayer - Real Life Stories from Practitioners
Mark Osteraas [email protected]
2797 GTS Wed 25 2:00PM
Cloud Expo Theater
Accelerate your Cloud Projects with IBM Cloud Services Marketplace
Scott Nordstrom [email protected]
Marketplace PaaS Sessions
Session Brand Session Title - DRAFT Presenter
946797 Develop and Deploy Cloud Mobile Application in 60 Mins or Less
Mark Osteraas
627744 SmartCloud High Performance Analytics Platform John Mullaly
Marketplace dev@PULSE Lab
# Lab Title Technologies Focal Point Mentors 10 Hadoop Lab BigInsights John Mullaly TBD
Marketplace PaaS Demos
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Backup
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You need a partner that’s helped tens of thousands of clients to…
Think it. Strategize how to use cloud to drive revenue growth and efficiencies.
Build it. Build and run your private or hybrid cloud.
Tap into it. Utilize cloud services delivered from IBM SmartCloud.
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Enabling innovation through optimization.
CRM HR
DB ERP
Drives Investment
Systems of Record Optimize IT
infrastructure, data and processes
Drives Need Systems of
Engagement Knowledge Sharing
Engagement Models Anywhere,
Anytime
New methods of interacting with clients and systems are allowing organizations to create innovative new products and services that deliver greater value to clients.
Social Mobile
More interactions means more data, which drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures.
To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand.
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Acknowledgements and Disclaimers:
© Copyright IBM Corporation 2012. All rights reserved.
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