how to schedule your social media posts using buffer
TRANSCRIPT
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Welcome to Buffer for Newbies!
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What is Buffer?
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Buffer is a time saving tool to manage your social media
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It’s a place to schedule, publish and analyze all your posts
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It shares your content at the best possible times throughout the day
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So that your followers and fans see your updates more often
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This helps you reach your audience at the right time,
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Drives more clicks and engagement on your posts and
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Gets you more traffic to your site
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Buffer Plans
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We’ll use the Free Plan for this tutorial
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Let’s start!
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First, you’ll need to create a Buffer account
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Open your favourite web browser
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Type buffer.com in the address bar and hit Enter
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This is Buffer’s home page
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Click Sign up for Free
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You can sign up using Twitter, Facebook, Linkedin or Email
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Let’s sign up using Email.
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Enter your Email Address and Password
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Click Create Account
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Let’s connect your Twitter account first
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Click the Twitter button
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Enter your Twitter Username and Password
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Click Authorize app
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Your Twitter account is now connected
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Let’s also connect your Facebook account
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Click the Facebook button
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If you’re logged in to your Facebook account, you’ll see this
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Click Continue
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Select your audience from the dropdown menu and click OK
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Click OK again
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You’ll see your profile, pages and groups that you manage here
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Select the profile, page or group that you want to connect
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Enter your Facebook password and click Continue
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Your Facebook account is now connected
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Click Set up my Schedule
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You can change your timezone here
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Type in your City and select it
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Choose your time format
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Click Looks Good! Continue to Next Step
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Let’s choose your scheduling option
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You can choose Find my optimal times or I’ll set them manually
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Find my optimal times - Buffer will choose which times are best to post based on your location
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I’ll set them manually - You’ll set a specified time and date for your post to be posted
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Let’s use Find my optimal times for this tutorial
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Choose your social media account
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Click dropdown menu to choose number of times to post each day
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Select a number
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Click Calculate times
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This is Buffer’s suggested posting schedule
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Click Looks good! Continue
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Select Track clicks on my posts
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Click Looks good, let’s go!
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Click Go to my Dashboard
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This is your Buffer Dashboard
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Let’s create a post
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This post is going to appear on both Facebook and Twitter
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To make it appear only on Twitter, click your Facebook account to deselect it
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Alright! This post will now only appear on Twitter
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Click the Facebook account again to enable it
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There you go
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You can also do it vice versa
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Now enter your post here
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Click this to add a photo or video to your post
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Select the image from your computer and click Open
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Image has been added to your post
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Click the dropdown button
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Click Share Next when you want to share it next to your current post
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Click Share Now if you want to post it now
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Click Schedule Post to post it later
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This calendar will appear
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Select the date and time you want to post it
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Click Schedule
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The post and schedule is currently being saved
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If you want to change the schedule click this
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Otherwise, click Great, Got It!
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Here’s the scheduled post in queue
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Let’s create another post. Click here.
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Enter your post
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Click the dropdown button
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Select Share Now
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You’ll see this confirmation message at the top
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Here’s the post on Twitter
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Here’s how it appears on Facebook
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Go back to your Buffer Dashboard
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Go to the Analytics tab of your Twitter account
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This is where you will see the performance of your posts
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This monitors how many Retweets, Likes and Mentions the post gets
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You will also see how many Potential viewers the post has
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Let’s check you Facebook account
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This shows the performance of the post on Facebook
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It tracks how many Comments and Likes the post gets
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Another example of a Facebook post analysis
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Click this to connect more social media accounts
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Choose the type of account you want to connect here
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Thats it!
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See how easy it is to schedule your social media posts using
Buffer?
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Go ahead and try it now
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Thank you for visiting this tutorial!