how to create fantastically shareable nonprofit social media … · how to create fantastically...
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How to Create Fantastically Shareable Nonprofit Social Media
Graphics (Without PhotoShop)!
Presented by Julia Campbell ofJ Campbell Social Marketing, for FrontStream
September 11, 2014www.jcsocialmarketing.com
@FrontStream @JuliaCSocial #FSWebinar
Takeaways From Today
• The 6 elements that make a great nonprofit visual;
• Examples from nonprofits that are making and sharing eye-catching graphics;
• Free or low-cost tools that do not require any technical knowledge to use!
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Visuals Are Vital
• On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates.
• 42% of all Tumblr posts are photos.
• On YouTube, 100 million users are taking a social action on videos every week.
– Resources: M Booth, Simply Measured, Wishpond
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Visuals Are Vital
• Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
• 36% of all shared links on Twitter are photos!
– Resources: M Booth, Simply Measured, Wishpond
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Are You A Creator Or A Curator?
• Creators – 54% of internet users post original photos or videos online that they themselves have created.
• Curators – 47% of internet users take photos or videos that they have found online and repost them.
• You should be a combination of both. – Resource: Pew Internet
http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/
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IMPORTANT! Do Not Steal Images
• ONLY use legal images that you have the rights to edit and/or use.
• Do not just go to Google Images and swipe something that looks great.
• You can share, retweet and re-pin something that links back to a brand’s social media account.
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Lots of Places for Free Images!
Beth Kanter created a great List.ly:
The Ultimate List of Free or Low Cost Image Collections!
http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections
iStock photo
Creative Commons
Photopin.com
Morguefile.com
Getty Images
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In The Beginning – Ask Yourself…
What story are you going to tell about your org?
• Behind-the-scenes story
• Success story
• Impact story
• Lessons-learned story
• Founder’s storyThis photo:
http://www.pinterest.com/pin/79446380901630302/
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Think Of Your Audience First
Always think first about your audience & your community.
• What will resonate with them?
• What will they find compelling?This photo: http://www.pinterest.com/pin/541206080191719592/
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Think Of Your Audience First
Do some research on them using Facebook Graph Search:
• My friends who like [your org]
• Favorite interests of people who like [your org]
• Favorite interests of people who like [your org] and [other org]
• Groups of people who like [your org]
• Pages liked by people who like [your page]
• Pages liked by women who like [your page]
• Pages liked by men who like [your page]
• Fans of [your page] and [another page]
• Restaurants in [your city] visited by people who like [your page]
• Pages like by people who live in [your city] and like [your page]
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Resource: http://www.johnhaydon.com/2013/10/18/nine-ways-you-can-use-graph-search-to-learn-about-your-facebook-fans/
Double Check
Always remember to double check data (if you are using data points).
Always double check photo permissions – both the subject and the photographer.
This photo: Take a walk through Philadelphia's Magic Gardens, a non-profit organization, folk art environment, and gallery space on South Street in Philadelphia, Pennsylvania.
http://www.pinterest.com/pin/274860383483374150/
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Take Some Time
Remember, these tools take time.
Don’t get discouraged.
You are not a graphic designer – you are an agent of social change.
Keep learning.
This photo: http://www.pinterest.com/pin/36028865744402247/
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What Makes a Great Nonprofit Graphic?
1) It’s visually compelling and catches your eye.
These photos:
http://www.pinterest.com/pin/79446380901181048
http://www.pinterest.com/pin/173318285633122007/
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What Makes a Great Nonprofit Graphic?
2) It conveys a story.
This photo:
http://www.pinterest.com/pin/430164201878471786/
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3) It educates and informs.
This photo:
http://www.pinterest.com/pin/264938390549160626/
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What Makes a Great Nonprofit Graphic?
4) It elicits emotion!
This photo:
https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304
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What Makes a Great Nonprofit Graphic?
5) It showcases impact.
This photo: http://www.pinterest.com/pin/15467056842371754/
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What Makes a Great Nonprofit Graphic?
6) It is shareable.
This photo: http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html
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Use Infographics
HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not.
This photo: http://visual.ly/what-infographic-2
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Nonprofit Infographics
Great nonprofit infographics:1) Contain focused data2) Good design3) Viral titleResource: http://blog.eloqua.com/what-makes-a-great-
infographic
More examples: http://blog.compassion.com/does-international-child-
sponsorship-work/http://whenyouwakeupamother.com/?p=1362
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Nonprofit Infographics
Collections for future research, inspiration:
http://www.pinterest.com/kanter/nonprofit-m/kanter/nonprofitinfographics/
http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/
http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/
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Infographics Are Hugely Popular
In just over 2 years, infographic search volumes on Google have increased by over 800% (Jeff Bullas)
• They are easy to digest and understand.
• They grab attention.
• They are very easy to share – Pinterest loves vertical images.
Remember - people are 44% more likely to interact with a brand who posts images on social media.
Guidelines: http://visual.ly/making-good-infographics
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Tools to Create Infographics
Infogr.am
InfoActive.co
Piktochart
Easel.ly
Venngage
HubSpot has
free templates: http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
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Tools to Create Great Graphics
Quotes
Quozio.com
Recitethis.com
Behappy.me
QuotesCover.com
Inspirably.com
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Tools to Create Great Graphics
Enhance Photos
UseChisel.com
Pinwords.com
PowerPoint
PicMonkey.com
Pixlr.com
This photo: http://www.pinterest.com/pin/430164201878271362/
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Tools to Create Great Graphics
Photo Apps
ShapelyPiclabMarkstaPictionTypicWordFoto
• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8– http://www.pinterest.com/pin/64105994667679513/
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Tools to Create Great Graphics
My favorites
Canva.com
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Tools to Create Great Graphics
My favorites
Pinstamatic
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Nothing is easy!
You may need to change your organization’s culture to become more visual and transparent.
You will need to start thinking visually and in “micro-content” terms.
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Stop with the excuses!
You have interesting visuals even if you can’t show picture of cute animals and kids – that’s a cop out.
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Tell your story!
Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!
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Your mission and impact are worth sharing if you get a little creative.
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Resources
JCSocialMarketing.com
JohnHaydon.com
BethKanter.org
NPTechForGood.com
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Free E-Book
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http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/
Contact Me
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[email protected]: @JuliaCSocialFacebook:www.fb.com/jcsocialmarketing