how logistics impacts retail business?
TRANSCRIPT
ShipDesk
How logistics impacts your business?
Online Merchant’s Sales Cycle
Orders
PaymentCustomer
Satisfaction
Logistics
Internet has changed the way Business is done
Who is seller’s face?
Who attracts and retains your customers?
Who decides on Marketing offers?
Does Logistics Impact your Business
• Commercials/ profit
• 9-12% of Total Cost
• 14.5 % Service Tax
• Payments
• Your Brand Value
• Customer Satisfaction
• Repeat Orders
• Impact of additional logistics charges
What you should look in a logistics partner
1) Reach
2) Service levels (Air/Surface)
3) Technology
4) Minimum Commitment
5) COD option
6) Doorstep pickup
7) Centralized support
Challenges in Logistics
• Return Shipments (Particularly COD)
• Damaged packages/Packaging issues
• Delayed Shipments
• Pilferage
• Tracking
Logistics options available in India
Options Pros Cons
Top Direct Courier Companies Better Services, SupportHigher Commercials, Min commitment
Top Franchisee Model Courier Companies Better Accessibility, Reach Non uniform services,
Small/Local Courier Companies Commercials Reach
Market place Courier Accountability Reach
Courier AggregatorMore options, No commitment
No direct contract
Thank You.