guest blogging for business
DESCRIPTION
Guest blogging has become a powerful tool to help build your personal brand, your business or help build both concurrently. As one of the many methods of content marketing, guest blogging gives the writer the ability to generate links, drive traffic, establish thought leadership and most importantly, cultivate relationships. With examples of prolific guest bloggers like Kristi Hines, Leo Widrich, Ekaterina Walter and Gregory Ciotti, the presentation defines what guest blogging is, why it is important, how to do it and success stories.TRANSCRIPT
HI!I’m Brian HonigmanI’m a Marketing Consultant, Speaker and Writer.
Part 2: Content Creation.How to Stand Out in Your
Industry with Guest Blogging
HI!I’m Brian HonigmanI’m a Marketing Consultant, Speaker and Writer.
“It’s hard over time to make a commitment to putting your ideas out there, but it is one of the most powerful things you can do to establish your expertise.”
“ “Dorie Clark, HBR Contributor, Professor at Duke Fuqua & Marketing Strategist
WHAT IS GUEST BLOGGING?
WRITER WORKS FOR COMPANY OR IS INDEPENDENT
WRITER CONTRIBUTES CONTENT TO BLOGS OF OTHER
COMPANIES OR PUBLICATIONS
YOUI WANT
TO GUEST BLOG
WHY GUEST BLOGGING?
DRIVE TRAFFIC FROM BIO
BUILD LINKS & BYLINE
ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP PUBLICATIONS
ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP BRANDS
RICHARD BRANSON MELINDA EMERSON ANGELA AHRENDTS
ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP LEADERS
BUILD RELATIONSHIPS WITH...
EDITORS WRITERS CLIENTS
HOW DO I GUEST BLOG?
STEP 1:BECOME A CONSISTENT CONTRIBUTOR ON YOUR OWN BLOG
STEP 2:IDENTIFY RELEVANT TARGET BLOGS AND PUBLICATIONS TO PITCH
STEP 3:LOCATE AN EDITOR OR FOLLOW THEIR FORM/PROCESS
STEP 4:CRAFT A QUALITY PITCH
STEP 5:WRITE ARTICLES THAT MATCH THE BLOG’S AUDIENCE & YOUR OWN
Topics you know
and that your
audience like.
Publications whose audience might be recpetive to those topics
STEP 6:PROMOTE YOUR CONTENT ACROSS YOUR NETWORK
STEP 7:REPEAT. REPEAT. REPEAT.
REPEAT. REPEAT. REPEAT.
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EXAMPLES OF GUEST
BLOGGING SUCCESS!
EXAMPLE #1
EKATERINA WALTER CMO AT BRANDERATI; AUTHOR; SOCIAL MEDIA TRAILBLAZER;
FORMERLY SOCIAL MEDIA @ INTEL
WSJ BESTSELLER
EXAMPLE #2
LEO WIDRICH CO-FOUNDER & CMO OF BUFFER,
PROLIFIC GUEST BLOGGER
BUFFER ACQUIRED 100,000 USERS IN FIRST 9 MONTHS VIA GUEST BLOGGING (SOURCE: SEARCH ENGINE WATCH)
EXAMPLE #3
49,022 CLICKS DRIVEN FROM MY GUEST BLOGGING EFFORTS IN GOOGLE A MONTH, THAT’S 588,264 CLICKS A YEAR.
(SOURCE: GOOGLE WEBMASTER TOOLS)
THANKS FOR LISTENING!ANY QUESTIONS?
!
@BRIANHONIGMAN!
VIEW THIS DECK HERE: http://bit.ly/guestblogging101