cdo marsio

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VP, IoT and Digital Business, Empower Group, 02/2016 - SVP/VP, Digital, Marketing and Business development, Dovre Group plc, 03/2012 10/2015 http ://www.dovregroup.com/ Director, Management services, Evry AS, 10/2010 02/2012 http ://www.evry.com/, Norwegian ICT -company Startups and digital strategies consulting, 09/2009 10/2010 Director/Head of unit, eCommerce services (corporate venture) Itella Corporation, 08/2008 2009 Head of APAC Business development, marketing and sales, Hewlett-Packard Asia Pacific, Printing Supplies, Imaging and Printing Group (IPG), 2005 2008 (Singapore) APAC Regional marketing director, Consumer and SME digital, Hewlett-Packard Asia-Pacific, 2005 (Singapore) Senior Executive Consultant, Talent Partners Oy. Management Consulting, 2001 2004 http ://www.talentvectia.com/en Director, Business Development and Strategic Marketing, Fortum Corporation, 1996 2001 http ://www.fortum.com/ Internet Industry Finland, Chairman of the Board 2010 2012 Electronic commerce Finland, Board member 2009 10/10/2016 Mikko Marsio – Digital experience (…Chief Digital Officer) Mikko Marsio MSc. (Tech.) Energy Technology and Business Mgmt, Helsinki University of Technology, 1997 Executive education: Internet Business Strategies, MIT Marketing Management, Columbia Business School Digital experience since 1999 29 digital business operations and project responsibilities related to Internet of Things, Industrial Internet, digital services, online stores, omni-channel operations, digital marketing, social media, Business and digital strategies And related software, mobile, IT architectures and technology Sales responsibilities up to USD 600M OPEX accountabilities up to USD 30M

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Page 1: CDO marsio

VP, IoT and Digital Business, Empower Group, 02/2016 -

SVP/VP, Digital, Marketing and Business development, Dovre

Group plc, 03/2012 – 10/2015 http://www.dovregroup.com/

Director, Management services, Evry AS, 10/2010 – 02/2012

http://www.evry.com/, Norwegian ICT -company

Startups and digital strategies consulting, 09/2009 – 10/2010

Director/Head of unit, eCommerce services (corporate

venture) Itella Corporation, 08/2008 – 2009

Head of APAC Business development, marketing and sales,

Hewlett-Packard Asia Pacific, Printing Supplies, Imaging and

Printing Group (IPG), 2005 – 2008 (Singapore)

APAC Regional marketing director, Consumer and SME

digital, Hewlett-Packard Asia-Pacific, 2005 (Singapore)

Senior Executive Consultant, Talent Partners Oy.

Management Consulting, 2001 – 2004

http://www.talentvectia.com/en

Director, Business Development and Strategic Marketing,

Fortum Corporation, 1996 – 2001 http://www.fortum.com/

Internet Industry Finland, Chairman of the Board 2010 – 2012

Electronic commerce Finland, Board member 2009

10/10/2016 Mikko Marsio – Digital experience (…Chief Digital Officer)

Mikko Marsio

MSc. (Tech.) Energy

Technology and Business

Mgmt, Helsinki University of

Technology, 1997

Executive education:

Internet Business Strategies,

MIT Marketing Management,

Columbia Business School

Digital experience since 1999

29 digital business operations and project

responsibilities related to Internet of Things,

Industrial Internet, digital services, online

stores, omni-channel operations, digital

marketing, social media, Business and digital

strategies – And related software, mobile, IT

architectures and technology

Sales responsibilities up to USD 600M

OPEX accountabilities up to USD 30M

Page 2: CDO marsio

Digital strategies

10/10/2016

• Empower Group Industrial services (B2B), 2015-2016

• Industrial Internet, IoT, Big data driven digital strategy

• Dovre Group (B2B, B2C) – Staffing business, 2012-2015

• Business strategy with embedded digital strategy

• Capturing ideas from consumer service business (airlines, banking, hotels,

gaming) to develop international staffing business

• Hewlett-Packard Printing and Imaging (B2B, B2C), 2005-2008

• Consumer digital & multi-channel strategy for high tech products – How to sell

in complex channel model, what to sell and why to buy (outside in view)

• SMB and Enterprise installed base, segment and solutions strategies with

digital aspects including Internet of Things

• Fortum (B2C) – Energy/Utility business, 1999-2001

• Avoiding community corner – Home and Housing mgmt. digital services

strategy and Intelligent/Smart home strategy

• Digital services were built around content and services related to moving,

home renovation, home essential tasks and services, summer/ski cabin

ownership – with and provided by over 70 external service providers

• Vacon (B2B) – Industrial drives OEM (Consulting case), 2009-2010

• Digital strategy for Original Equipment Manufacturing and Services

• Focus in Internet of things and digitalizing services business

• Veikkaus (B2C) – Gaming & Gambling (Consulting case), 2003-2004

• Business strategy with embedded digital strategy

• From product centric gambling to entertainment, sports and dreams business

Mikko Marsio – Digital experience (…Chief Digital Officer)

Page 3: CDO marsio

Online stores and omni-channel

10/10/2016

• Online store with 4-6 hour home /office delivery for inks

and toners, expanded to new Asian country every fourth month

(Singapore, Hong Kong, India, Malaysia, Korea,…)

• Online - Call center integrated store and sales model

covering APAC. Experience integrated with street stores (order-

a-cartridge/click-a-cartridge)

• Reseller shop-in-shop online store concept design, launch

and management (Australia)

• Automated online purchasing - Printer ink gauge software

identifies ink levels - directs to purchase either direct or through

resellers – Global dev. team and go-to-market model dev. and

mgmt. in APAC

• HP Global online store, supplies APAC category mgmt.

• Home electrical equipment and supplies online store, first

online store launched by Fortum in 2000.

• Veikkaus online store and online experience growth programs,

2003-2004

• Logistical services for online stores offering from Itella

(customers Kesko, S-Ryhmä, branded consumer goods

companies), 2008-2009

Mikko Marsio – Digital experience (…Chief Digital Officer)

Page 4: CDO marsio

Internet of Things experienceConnecting objects around us (electronic, electrical, non electrical)

Managed Print Services = Internet of Thingshttp://insights.wired.com/profiles/blogs/five-lessons-for-internet-of-things-from-managed-print-services?xg_source=msg_appr_blogpost#axzz3QrMdVv00

HP Managed Print Services in a nutshellhttp://h20621.www2.hp.com/video-gallery/us/en/products/35A5642E-8BAD-4941-A9F9-05C391DD5597/r/video/

10/10/2016

Managed print services (MPS) are services to manage a company’s

document output. The main components provided are needs

assessment, selective or general replacement of hardware, and the

service, parts and supplies needed to operate the new and/or existing

hardware . MPS tracks how the printer, fax, copier and MFP fleet is

being used, the problems, and the user’s satisfaction

Industrial IoT services for pulp & paper, energy, metal workshops, large warehouse owners and manufacturing customers

• EmSight Lite Remote monitoring and data analytics

service with easy-to-install sensors & platform

• EmSight Big data analytics to improve performance or

solve production line issues

• EmSafe Work safety improvement service that utilizes

real time location tracking

Experience from time when Hewlett-Packard innovated, planned and launched first versions of Managed Print Services in 2006-2008

• Pay per Print printing solution business expansion

business owner in APAC region, part of HP Managed

print services (MPS), two year sales growth over 300 %

• Global MPS offering development team member

representing HP Asia-Pacific

• Global Print 2.0 transformation program APAC leader

Digital strategy for Vacon plc with strong focus on equipment + software + Internet drives new service business opportunities and business models (Industrial Internet)

Mikko Marsio – Digital experience (…Chief Digital Officer)

Page 5: CDO marsio

Digital driven loyalty programs and gamification

10/10/2016

Dovre Club Rewards (2012 - ) - Staffing

• First global rewards program in its own sector

• Points based: luxury products and resorts

• Design, build and mgmt. of outsourcing model

• Global implementation with especial focus to North-America, Norway and Middle-East

Hewlett-Packard Original Rewards (2006 – 2008)

• Results: Member growth from 23k to 200k, revenue coverage from USD 30M to 200M

• Points based: large variety of products and vouchers

• Development, scaling up and management in 12 APAC countries

Driving customer behavior with gamification

• Dovre Draw – Monthly global draw to drive interest among club members

• Traditional Chinese games as online gambling versions in Original Rewards

• Transformation of gambling, gaming and lottery company with multiple initiatives

Rewards

Mikko Marsio – Digital experience (…Chief Digital Officer)

Page 6: CDO marsio

Digital services – Digitalization of analogue operations

10/10/2016

Dovre Club – Large projects staffing business service (2012 - ) which takes ideas from Linkedin type profile management, airline type loyalty program and banking type self-service

• Design business strategy & Inventing new service concept “Dovre Club” - invent, design, launch and operational service management

• https://www.youtube.com/watch?v=66MbL57pSKo

Online printing HUB for SMB customers (2007)

• Manage all your printing essentials easily from one place when printers and printing is not company’s top of mind

Balancion – Personal money and wealth mgmt (2009 – 2011) Startup, strategic advisor

Fortum theme portals (1999-2001) for managing household moving, renovations, housing essentials – Manage and development your home and housing & Intelligent home development

• Concept designs, partnerships, operating model & strategy

Mikko Marsio – Digital experience (…Chief Digital Officer)

Page 7: CDO marsio

Online marketing, content management, SEO, SEM,

Social media

10/10/2016

Dovregroup.com company and IR pages (2012 - )

• Company pages which utilized first wave responsive design

opportunities (identifies screen size automatically)

Dovre Group – Greatest Oil & Gas professional (2013-14)

• Global search for best world’s best oil & gas professional

• Research questionnaire, contest prizes: sauna to your home,

personal biography, F1 dream weekend in Singapore

Hewlett-Packard Home & Home office (2005 - 2008)

• Home & Home office offers, ideas, templates and instructions to

consumers to design home and life related printing projects: cards,

celebrations, home management – to optimize use of home printer

• hp.com/APAC Supplies category content management

Social media

• Linkedin (Member since Dec 3, 2003 (first 1 %))

• Dovre Group is in top 30 most followed companies in

Finland (with 1 marketing & social media headcount)

• Utilization of Facebook, Twitter, Glassdoor, Slideshare, Google

Adwords, Youtube, etc. for the benefit of business multiple cases

• Blogging since 2009 (a bit late comer in this field…)

Mikko Marsio – Digital experience (…Chief Digital Officer)

Page 8: CDO marsio

Management & Tools (related to digital)

10/10/2016

• Dovre Club Admin – Customized content management tools and performance dashboard

• Dovre Group Staffing business KPI reporting

• How do you select your online store research with over 21 000 participants. Key insight: Referrals and recommendations in all formats (2009)

• Hewlett-Packard APAC wide key account program’s customer base analytics and online insights tool to discover sales opportunities (2006-2007)

• Designed and built from scratch with Indian software company

• Online user interface to discover insights

• Implementation of box.com cloud based document management & collaboration in international context

• Google Analytics implementations

• Business plans and cases for a number of digital business, online store and services cases

Mikko Marsio – Digital experience (…Chief Digital Officer)

Page 9: CDO marsio

Public influencing

10/10/2016

• Chairman of the Board, Internet Industry Finland, 2010 - 2012 Non-profit association which promotes internet related business opportunities

• Board member, Electronic Commerce Finland, 2009, Non-profit association which promoted online store & commerce opportunities,

• Chairman of the Steering committee, Current state of Internet in Finland research 2011. Steering committees had executive members from Sitra, Tekes, Kaupan Liitto, Finanssialankeskusliitto and Finpro

• Internetin tila Suomessa (Current state of Internet in Finland 2011) research with Aalto Yliopisto, founder and chair of working group

• Commentator of Internet utilization in Finland in TV2 news, Radio Suomi

• Interviews and articles in Talouselämä, Fakta, Finpro customer magazine

• Speaker in Digile, DiVia, Talentum Events, Linkedin, Government SaDe program, Finpro, etc. events

Mikko Marsio – Digital experience (…Chief Digital Officer)