Institute name Lala Lajpat Rai Institute of Management

Team Members 1 Jasmit Chadha DivA Roll no 31

2 Namrata Bachhere DivA Roll no 13

3 Ishita Jain DivA Roll no 59

Email address jasmitscgmailcom

namratabachhergmailcom

ishitajain20ymailcom

Contact No 98332430079

9833792988

9920035163

Abstract

The case study examines in detail the leadership and entrepreneurial skills of Steve Jobs CEO of Apple Computers (a leading Information Technology company) and Pixar (a leading US animation studio) Steves role in shaping the computer industry through Apples revolutionary products and a few unconventional business practices has been explored in detail

The case also discusses the aspects of Steves personality that were appreciated by many businessmen and industry leaders The ups and downs in Steves career graph and the way in which he overcame the obstacles are discussed in detail Steves departure from Apple and his comeback have been explored in depth

Issue

Examine the advantages and disadvantages of adopting a pace setting leadership style and an authoritative leadership style in shaping a company and achieving success

Contents

Page NoA Charismatic Leader 1The Early Days 3Steve - The Entrepreneur 4From Apple to Macintosh 5Steve - The Leader 6Getting thrown out of Apple 7Steves Next Step 8Resurrecting Apple 10Analysis 11

Contents

Page NoA Charismatic Leader 1The Early Days 3Steve - The Entrepreneur 4From Apple to Macintosh 5Steve - The Leader 6Getting thrown out of Apple 7Steves Next Step 8Resurrecting Apple 10Analysis 11

A Charismatic Leader

In September 1997 Steve Jobs (Steve) was appointed the interim CEO of leading information technology (IT) company Apple Computers (Apple) by the Apple board Considering the fact that the companys board itself had ousted Steve in a coup in 1983 this development was watched with interest by media and industry observers Steves comeback was being seen as Apples desperate attempt to survive one of its worst phases losses for 1997 amounted to $ 16 billion (refer Exhibit I for financial statistics) The company reportedly needed a charismatic leader who could steer it back to profitability and revive its fortunes Those who had followed Steves career graph over the decades were not too surprised at these developmentsKnown as the wonderkid of the Silicon Valley Steve was known for pulling off seemingly impossible feats He was one of the few entrepreneurs who were reported to be as famous as a 1970s rock star All through the late-1970s Apple was always in the news

During that period the Wall Street Journal focused on SteveApple and did not cover entrepreneurial ventures like Intel even though its cofounder Bob Noyce was the inventor of the silicon chip which was at that time a revolutionary product Steve gave the world its first personal computer (PC) Apple and reinvented the PC years later by creating the Macintosh He made a successful business out of creating PCs that were not only user friendly but were also aesthetically pleasing unlike the dull models available those days Steves research on the Macintosh resulted in the creation of the windows interface and the mouse technology which went on to become standards in the software industry

Steve Jobs - The Silicon Valley Pioneer

Steve also established successful entrepreneurial ventures like Pixar Animation Studio and Next Pixar the creator of award winning films Tiny Toy and Toy Story was known as the number one animation studio in the US (Refer Exhibit II) The operating system that Steve created at Next was acclaimed as a revolutionary development by the software industry Not surprisingly Steve earned many awards for the services he rendered to the computer hardware and software industry He received the National Medal for Technology in 1985 and The Jefferson Award for Public Service in 1987 He was named the Entrepreneur of the Decade in 1989 by Inc magazine He was also placed 39th on the Advertising Age Top 100 Advertising People list

In 2000 the College of Journalism and Communications honored him with the Millennium Award in recognition of his singular professional leadership vision and creative achievement Steve was a celebrated leader for thousands of people who used Apple products The story of how Steve built the Apple empire how and why he was thrown out of it how he created a few more successful businesses and the reasons behind his return to Apple is essentially the story of an entrepreneur and as a business leade

The Early Days

Born on February 24 1955 Steve was the adopted son of Paul and Clara Jobs (based in Mountain View California US) As a child Steve was a bundle of curiosity A machinist by trade Paul taught Steve the basics of electronics This laid the foundation of Steves deep affinity for the subject In late 1950s Steve met Larry Lang who had recently moved into the neighborhood Larry Lang was an engineer working with Hewlett Packard and also a ham radio operator Steve learned a lot about electronics and other things from his new friend By working with heath kits Steve learnt how electronic gadgets were built

Steve - The Entrepreneur

Despite the lack of resources Steve and Wozniak designed the first computer and made its prototype in Steves garage Upon completion Steve showed the system to a local electronics equipment retailer Impressed by the design he ordered 25 systems Steves friend a retired CEO from Intel helped him develop marketing strategies for selling their new product

Enthused by the success of their invention Steve and Wozniak set up a company in 1975 to produce and sell small computers To get the required capital they sold some of their most valuable possessions Wozniak sold his HP calculator and Steve sold his Volkswagen van Together they raised $ 1300

From Apple to Macintosh

Apple IIIs second innings proved to be very fruitful the product became very popular with computer professionals The company grew at a very healthy rate for the next couple of years Apples sales amounted to $ 583000000 in 1982 a 74 increase from 1981 Also the companys net earnings stood at $ 106 per share in 1982 which was up 55 from the previous year

Steve - The Leader

Steve was regarded as a source of motivation and inspiration by his employees He described the Macintosh development team as souls who were well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 1960s Steve emphasized constancy of aim and effort As a result the Macintosh team pursued their dream through grueling hours of work and against formidable odds A reporter who interviewed the Macintosh team once said The machines development was traumatic joyful grueling lunatic rewarding and ultimately the major event in the lives of almost everyone involved

Steve was reportedly an enigma to many at his office as well as people in business circles He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners He would praise and inspire his employees in many creative and unimaginable ways

Getting thrown out of Apple

When Sculley came to know about Steves plans he himself initiated measures to oust Steve from the company He argued that Steve was hurting the companys image and persuaded the Apple board to throw him out of power Sculley concluded that Apple could run a lot better with Steve out of operations He added that Steves intense involvement with Macintosh was having a demoralizing effect on other divisions of the company

In May 1985 the board dismissed Steve from the post of Vice-President as well as the post of the head Macintosh division In a meeting with security analysts in July 1985 Sculley announced Steve had no role in the operations

Steves Next Step

In 1985 Steve formed a company named NeXT (Next)13 and planned to come out with the next generation of PCs that would be superior to Apple computers The very next year Steve also bought Lucasfilm a movie studio for $ 10 million and incorporated Pixar Animation Studios (Refer Exhibit II) Steve wanted to release Nexts first computer in spring 1987 but could not meet the deadline

Resurrecting Apple

In late 1996 Apples CEO Gil Amelio (Gil) proposed to buy Next and asked Steve to sign a contract to work at Apple for a certain period of time which Steve did not agree to At a board meeting Steve proclaimed that he could not sign the contract because he did not want to disappoint anybody at Next By rejecting the deal he proved that Gil wanted the deal more than Steve did Thanks to his brilliant negotiating skills Steve was finally appointed informal advisor at Apple with no

Steve Jobs - The Silicon Valley Pioneer

Steve also established successful entrepreneurial ventures like Pixar Animation Studio and Next Pixar the creator of award winning films Tiny Toy and Toy Story was known as the number one animation studio in the US (Refer Exhibit II) The operating system that Steve created at Next was acclaimed as a revolutionary development by the software industry Not surprisingly Steve earned many awards for the services he rendered to the computer hardware and software industry He received the National Medal for Technology in 1985 and The Jefferson Award for Public Service in 1987 He was named the Entrepreneur of the Decade in 1989 by Inc magazine He was also placed 39th on the Advertising Age Top 100 Advertising People list

In 2000 the College of Journalism and Communications honored him with the Millennium Award in recognition of his singular professional leadership vision and creative achievement Steve was a celebrated leader for thousands of people who used Apple products The story of how Steve built the Apple empire how and why he was thrown out of it how he created a few more successful businesses and the reasons behind his return to Apple is essentially the story of an entrepreneur and as a business leade

The Early Days

Born on February 24 1955 Steve was the adopted son of Paul and Clara Jobs (based in Mountain View California US) As a child Steve was a bundle of curiosity A machinist by trade Paul taught Steve the basics of electronics This laid the foundation of Steves deep affinity for the subject In late 1950s Steve met Larry Lang who had recently moved into the neighborhood Larry Lang was an engineer working with Hewlett Packard and also a ham radio operator Steve learned a lot about electronics and other things from his new friend By working with heath kits Steve learnt how electronic gadgets were built

Steve - The Entrepreneur

Despite the lack of resources Steve and Wozniak designed the first computer and made its prototype in Steves garage Upon completion Steve showed the system to a local electronics equipment retailer Impressed by the design he ordered 25 systems Steves friend a retired CEO from Intel helped him develop marketing strategies for selling their new product

Enthused by the success of their invention Steve and Wozniak set up a company in 1975 to produce and sell small computers To get the required capital they sold some of their most valuable possessions Wozniak sold his HP calculator and Steve sold his Volkswagen van Together they raised $ 1300

From Apple to Macintosh

Apple IIIs second innings proved to be very fruitful the product became very popular with computer professionals The company grew at a very healthy rate for the next couple of years Apples sales amounted to $ 583000000 in 1982 a 74 increase from 1981 Also the companys net earnings stood at $ 106 per share in 1982 which was up 55 from the previous year

Steve - The Leader

Steve was regarded as a source of motivation and inspiration by his employees He described the Macintosh development team as souls who were well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 1960s Steve emphasized constancy of aim and effort As a result the Macintosh team pursued their dream through grueling hours of work and against formidable odds A reporter who interviewed the Macintosh team once said The machines development was traumatic joyful grueling lunatic rewarding and ultimately the major event in the lives of almost everyone involved

Steve was reportedly an enigma to many at his office as well as people in business circles He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners He would praise and inspire his employees in many creative and unimaginable ways

Getting thrown out of Apple

When Sculley came to know about Steves plans he himself initiated measures to oust Steve from the company He argued that Steve was hurting the companys image and persuaded the Apple board to throw him out of power Sculley concluded that Apple could run a lot better with Steve out of operations He added that Steves intense involvement with Macintosh was having a demoralizing effect on other divisions of the company

In May 1985 the board dismissed Steve from the post of Vice-President as well as the post of the head Macintosh division In a meeting with security analysts in July 1985 Sculley announced Steve had no role in the operations

Steves Next Step

In 1985 Steve formed a company named NeXT (Next)13 and planned to come out with the next generation of PCs that would be superior to Apple computers The very next year Steve also bought Lucasfilm a movie studio for $ 10 million and incorporated Pixar Animation Studios (Refer Exhibit II) Steve wanted to release Nexts first computer in spring 1987 but could not meet the deadline

Resurrecting Apple

In late 1996 Apples CEO Gil Amelio (Gil) proposed to buy Next and asked Steve to sign a contract to work at Apple for a certain period of time which Steve did not agree to At a board meeting Steve proclaimed that he could not sign the contract because he did not want to disappoint anybody at Next By rejecting the deal he proved that Gil wanted the deal more than Steve did Thanks to his brilliant negotiating skills Steve was finally appointed informal advisor at Apple with no

The Early Days

Born on February 24 1955 Steve was the adopted son of Paul and Clara Jobs (based in Mountain View California US) As a child Steve was a bundle of curiosity A machinist by trade Paul taught Steve the basics of electronics This laid the foundation of Steves deep affinity for the subject In late 1950s Steve met Larry Lang who had recently moved into the neighborhood Larry Lang was an engineer working with Hewlett Packard and also a ham radio operator Steve learned a lot about electronics and other things from his new friend By working with heath kits Steve learnt how electronic gadgets were built

Steve - The Entrepreneur

Despite the lack of resources Steve and Wozniak designed the first computer and made its prototype in Steves garage Upon completion Steve showed the system to a local electronics equipment retailer Impressed by the design he ordered 25 systems Steves friend a retired CEO from Intel helped him develop marketing strategies for selling their new product

Enthused by the success of their invention Steve and Wozniak set up a company in 1975 to produce and sell small computers To get the required capital they sold some of their most valuable possessions Wozniak sold his HP calculator and Steve sold his Volkswagen van Together they raised $ 1300

From Apple to Macintosh

Apple IIIs second innings proved to be very fruitful the product became very popular with computer professionals The company grew at a very healthy rate for the next couple of years Apples sales amounted to $ 583000000 in 1982 a 74 increase from 1981 Also the companys net earnings stood at $ 106 per share in 1982 which was up 55 from the previous year

Steve - The Leader

Steve was regarded as a source of motivation and inspiration by his employees He described the Macintosh development team as souls who were well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 1960s Steve emphasized constancy of aim and effort As a result the Macintosh team pursued their dream through grueling hours of work and against formidable odds A reporter who interviewed the Macintosh team once said The machines development was traumatic joyful grueling lunatic rewarding and ultimately the major event in the lives of almost everyone involved

Steve was reportedly an enigma to many at his office as well as people in business circles He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners He would praise and inspire his employees in many creative and unimaginable ways

Getting thrown out of Apple

When Sculley came to know about Steves plans he himself initiated measures to oust Steve from the company He argued that Steve was hurting the companys image and persuaded the Apple board to throw him out of power Sculley concluded that Apple could run a lot better with Steve out of operations He added that Steves intense involvement with Macintosh was having a demoralizing effect on other divisions of the company

In May 1985 the board dismissed Steve from the post of Vice-President as well as the post of the head Macintosh division In a meeting with security analysts in July 1985 Sculley announced Steve had no role in the operations

Steves Next Step

In 1985 Steve formed a company named NeXT (Next)13 and planned to come out with the next generation of PCs that would be superior to Apple computers The very next year Steve also bought Lucasfilm a movie studio for $ 10 million and incorporated Pixar Animation Studios (Refer Exhibit II) Steve wanted to release Nexts first computer in spring 1987 but could not meet the deadline

Resurrecting Apple

In late 1996 Apples CEO Gil Amelio (Gil) proposed to buy Next and asked Steve to sign a contract to work at Apple for a certain period of time which Steve did not agree to At a board meeting Steve proclaimed that he could not sign the contract because he did not want to disappoint anybody at Next By rejecting the deal he proved that Gil wanted the deal more than Steve did Thanks to his brilliant negotiating skills Steve was finally appointed informal advisor at Apple with no

From Apple to Macintosh

Apple IIIs second innings proved to be very fruitful the product became very popular with computer professionals The company grew at a very healthy rate for the next couple of years Apples sales amounted to $ 583000000 in 1982 a 74 increase from 1981 Also the companys net earnings stood at $ 106 per share in 1982 which was up 55 from the previous year

Steve - The Leader

Steve was regarded as a source of motivation and inspiration by his employees He described the Macintosh development team as souls who were well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 1960s Steve emphasized constancy of aim and effort As a result the Macintosh team pursued their dream through grueling hours of work and against formidable odds A reporter who interviewed the Macintosh team once said The machines development was traumatic joyful grueling lunatic rewarding and ultimately the major event in the lives of almost everyone involved

Steve was reportedly an enigma to many at his office as well as people in business circles He was very sweet and seductive when wooing prospective employees or when finalizing a deal with business partners He would praise and inspire his employees in many creative and unimaginable ways

Getting thrown out of Apple

When Sculley came to know about Steves plans he himself initiated measures to oust Steve from the company He argued that Steve was hurting the companys image and persuaded the Apple board to throw him out of power Sculley concluded that Apple could run a lot better with Steve out of operations He added that Steves intense involvement with Macintosh was having a demoralizing effect on other divisions of the company

In May 1985 the board dismissed Steve from the post of Vice-President as well as the post of the head Macintosh division In a meeting with security analysts in July 1985 Sculley announced Steve had no role in the operations

Steves Next Step

In 1985 Steve formed a company named NeXT (Next)13 and planned to come out with the next generation of PCs that would be superior to Apple computers The very next year Steve also bought Lucasfilm a movie studio for $ 10 million and incorporated Pixar Animation Studios (Refer Exhibit II) Steve wanted to release Nexts first computer in spring 1987 but could not meet the deadline

Resurrecting Apple

In late 1996 Apples CEO Gil Amelio (Gil) proposed to buy Next and asked Steve to sign a contract to work at Apple for a certain period of time which Steve did not agree to At a board meeting Steve proclaimed that he could not sign the contract because he did not want to disappoint anybody at Next By rejecting the deal he proved that Gil wanted the deal more than Steve did Thanks to his brilliant negotiating skills Steve was finally appointed informal advisor at Apple with no

Getting thrown out of Apple

When Sculley came to know about Steves plans he himself initiated measures to oust Steve from the company He argued that Steve was hurting the companys image and persuaded the Apple board to throw him out of power Sculley concluded that Apple could run a lot better with Steve out of operations He added that Steves intense involvement with Macintosh was having a demoralizing effect on other divisions of the company

In May 1985 the board dismissed Steve from the post of Vice-President as well as the post of the head Macintosh division In a meeting with security analysts in July 1985 Sculley announced Steve had no role in the operations

Steves Next Step

In 1985 Steve formed a company named NeXT (Next)13 and planned to come out with the next generation of PCs that would be superior to Apple computers The very next year Steve also bought Lucasfilm a movie studio for $ 10 million and incorporated Pixar Animation Studios (Refer Exhibit II) Steve wanted to release Nexts first computer in spring 1987 but could not meet the deadline

Resurrecting Apple

In late 1996 Apples CEO Gil Amelio (Gil) proposed to buy Next and asked Steve to sign a contract to work at Apple for a certain period of time which Steve did not agree to At a board meeting Steve proclaimed that he could not sign the contract because he did not want to disappoint anybody at Next By rejecting the deal he proved that Gil wanted the deal more than Steve did Thanks to his brilliant negotiating skills Steve was finally appointed informal advisor at Apple with no

contractual commitments Steve was reportedly an enigma to many at his office as well as people in business circles

Analysis

The purpose of this study was to explore the leadership approach of Steve Jobs Upon considering the influence and success that Steve Jobs has enjoyed at Apple Inc and in other business ventures it is clear that a study of his leadership can provide valuable lessons for current and future leaders The study set out to answer the question ldquoWhat is the leadership approach of Steve Jobsrdquo

Based on this question purpose and exploratory nature of the study an inductive research approach was taken A case study strategy was employed to perform a narrative analysis of the data The study used articles published in major magazines and newspapers to gather narrative data on the leadership approach of Steve Jobs Included in this data was also a transcript of a speech delivered by Steve Jobs at a Stanford University graduation

Through the analysis of the narrative data three themes emerged that link back to leadership theory and concepts introduced by Collins (2001) in Good to Great These themes were level 5 leadership hedgehog concept and transformational leadership These three themes incorporate concepts such as deep passion unwavering resolve and ambition for the company influence and inspiration

The case study highlights that Steve Jobs is a transformational leader who exhibits level 5 leadership qualities and fosters the hedgehog concept Steve Jobs is a leader who inspires and effects change He is deeply passionate about what he does and is extremely focused He understands what his company is best at in the world and he is able to channel the resources to fuel the economic engine of the organization Steve Jobs displays an unwavering resolve when making decisions and a strong ambition for the company and its future success

The objective of the study was to draw out lessons for current and future leaders from the analysis of Steve Jobsrsquo leadership approach The most clear lessons that leaders can learn from Steve Jobs is his deep passion for his work his extreme focus and unwavering resolve in his decision making

As one observes Steve Jobsrsquo leadership approach it is easy to see his passion for the work of his company He admits himself in a speech to a group of graduating students from Stanford University that he found what he loves to do early in life (Jobs 2005) He continues to capitalize on this passion even to this day

Steve Jobs is also very focused in what he does It was evident during his return to Apple Inc in 1997 One of the first things that he accomplished was to streamline the product line of Apple Inc (Linzmayer 2004) He stripped away things that drained the attention and resources of the organization but did not deliver significant impact This focus continues to be evident in the design of Apple products Apple Inc is known for producing products that are simple yet elegant in their design and function

Further Steve Jobs is known for his ability to insist on what he believes is right and stand by his decisions This was evident during the release of iPod music player The product was ridiculed and was not expected to succeed (The Economist 2007) However Steve Jobs insisted on its launch and continued production As a result of this unwavering resolve the iPod today is the most dominant digital music player in the world

The qualities described above passion focus and resolve when combined together give Steve Jobs the influence that he demonstrates During his business career which began in 1976 with the formation of Apple Inc Steve Jobs has influenced several industries His influence has been felt in the computer Hollywood music retail and mobile phone industries (Schlender 2007)

Leaders who can learn from the qualities of Steve Jobs namely passion focus and resolve will begin to develop a similar influence in their companies and broader spheres Influence does not seem to stem from a set of management rules and techniques However leaders who are passionate about their work who develop an ability to focus on things that matter most and exercise unwavering resolve in their decisions have a greater opportunity to influence those around them and effect change in their followers their organization and even in themselves

The study of leadership is an ongoing process This study explored some aspects of the leadership approach of Steve Jobs It used an inductive approach to research and conducted a narrative analysis of secondary data published in major magazines and newspapers

As a result the study confirmed some assumptions and made some discoveries about Steve Jobsrsquo leadership approach In particular Steve Jobs can be regarded as a transformational leader He also manifests some of the characteristics of a level 5 leader And finally he seems to foster the hedgehog concept as he leads Apple Inc

• Institute name Lala Lajpat Rai Institute of Management
• Team Members 1 Jasmit Chadha DivA Roll no 31
• 2 Namrata Bachhere DivA Roll no 13
• 3 Ishita Jain DivA Roll no 59
• Email address jasmitscgmailcom
• namratabachhergmailcom
• ishitajain20ymailcom
• Contact No 98332430079
• 9833792988
• 9920035163
• Abstract
• Issue
• Contents
• A Charismatic Leader
• The Early Days
• Steve - The Entrepreneur
• From Apple to Macintosh
• Getting thrown out of Apple
• Steves Next Step
• Resurrecting Apple

The objective of the study was to draw out lessons for current and future leaders from the analysis of Steve Jobsrsquo leadership approach The most clear lessons that leaders can learn from Steve Jobs is his deep passion for his work his extreme focus and unwavering resolve in his decision making

As one observes Steve Jobsrsquo leadership approach it is easy to see his passion for the work of his company He admits himself in a speech to a group of graduating students from Stanford University that he found what he loves to do early in life (Jobs 2005) He continues to capitalize on this passion even to this day

Steve Jobs is also very focused in what he does It was evident during his return to Apple Inc in 1997 One of the first things that he accomplished was to streamline the product line of Apple Inc (Linzmayer 2004) He stripped away things that drained the attention and resources of the organization but did not deliver significant impact This focus continues to be evident in the design of Apple products Apple Inc is known for producing products that are simple yet elegant in their design and function

Further Steve Jobs is known for his ability to insist on what he believes is right and stand by his decisions This was evident during the release of iPod music player The product was ridiculed and was not expected to succeed (The Economist 2007) However Steve Jobs insisted on its launch and continued production As a result of this unwavering resolve the iPod today is the most dominant digital music player in the world

The qualities described above passion focus and resolve when combined together give Steve Jobs the influence that he demonstrates During his business career which began in 1976 with the formation of Apple Inc Steve Jobs has influenced several industries His influence has been felt in the computer Hollywood music retail and mobile phone industries (Schlender 2007)

Leaders who can learn from the qualities of Steve Jobs namely passion focus and resolve will begin to develop a similar influence in their companies and broader spheres Influence does not seem to stem from a set of management rules and techniques However leaders who are passionate about their work who develop an ability to focus on things that matter most and exercise unwavering resolve in their decisions have a greater opportunity to influence those around them and effect change in their followers their organization and even in themselves

The study of leadership is an ongoing process This study explored some aspects of the leadership approach of Steve Jobs It used an inductive approach to research and conducted a narrative analysis of secondary data published in major magazines and newspapers

As a result the study confirmed some assumptions and made some discoveries about Steve Jobsrsquo leadership approach In particular Steve Jobs can be regarded as a transformational leader He also manifests some of the characteristics of a level 5 leader And finally he seems to foster the hedgehog concept as he leads Apple Inc

• Institute name Lala Lajpat Rai Institute of Management
• Team Members 1 Jasmit Chadha DivA Roll no 31
• 2 Namrata Bachhere DivA Roll no 13
• 3 Ishita Jain DivA Roll no 59
• Email address jasmitscgmailcom
• namratabachhergmailcom
• ishitajain20ymailcom
• Contact No 98332430079
• 9833792988
• 9920035163
• Abstract
• Issue
• Contents
• A Charismatic Leader
• The Early Days
• Steve - The Entrepreneur
• From Apple to Macintosh
• Getting thrown out of Apple
• Steves Next Step
• Resurrecting Apple

Leaders who can learn from the qualities of Steve Jobs namely passion focus and resolve will begin to develop a similar influence in their companies and broader spheres Influence does not seem to stem from a set of management rules and techniques However leaders who are passionate about their work who develop an ability to focus on things that matter most and exercise unwavering resolve in their decisions have a greater opportunity to influence those around them and effect change in their followers their organization and even in themselves

The study of leadership is an ongoing process This study explored some aspects of the leadership approach of Steve Jobs It used an inductive approach to research and conducted a narrative analysis of secondary data published in major magazines and newspapers

As a result the study confirmed some assumptions and made some discoveries about Steve Jobsrsquo leadership approach In particular Steve Jobs can be regarded as a transformational leader He also manifests some of the characteristics of a level 5 leader And finally he seems to foster the hedgehog concept as he leads Apple Inc

• Institute name Lala Lajpat Rai Institute of Management
• Team Members 1 Jasmit Chadha DivA Roll no 31
• 2 Namrata Bachhere DivA Roll no 13
• 3 Ishita Jain DivA Roll no 59
• Email address jasmitscgmailcom
• namratabachhergmailcom
• ishitajain20ymailcom
• Contact No 98332430079
• 9833792988
• 9920035163
• Abstract
• Issue
• Contents
• A Charismatic Leader
• The Early Days
• Steve - The Entrepreneur
• From Apple to Macintosh
• Getting thrown out of Apple
• Steves Next Step
• Resurrecting Apple