badass: making search awesome - jonti bolles | searchhou

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BadAss: Making Search Awesome White Hat Ops Jonti Bolles | [email protected]

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Page 1: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU

BadAss: Making Search Awesome

White Hat Ops

Jonti Bolles | [email protected]

Page 2: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU

What do Users have to do with SEO?

Learn How to Fish

Page 3: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU

Kathy Sierra

• History Lesson

• Serious Pony

• Programmer

• Writer

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Making Users Awesome

• appreciating the context within which your site experience lives

• focusing on reducing cognitive resource leaks

• helping users find a state of flow when using your product in their context

• high value - very high quantity learning process

Jonti Bolles | [email protected]

Page 5: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU

–Kathy Sierra

Simple Test

2 vs. 7

Cognitive Resource Leak

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Fruit or Cake?

Difference of 5 extra digits

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Stop decision making - Just DO

Cognitive Resources Leaks

= Bad Choices

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All The ThingsJonti Bolles | [email protected]

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How do you teach a Mastered Skill?

• 10000 Repetitions?

• Perceptual Knowledge

• “How do you do it ?- I Just know”

• https://twitter.com/george_10g

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Single Task - Shorten the Time to Expert

High Quality

Very - High Quantity

Examples

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Situational Awareness

• Schema Markup

• Events

• City Specific

• Audience Specific

• What Makes a Success

• Markup

• Write Great Titles

Jonti Bolles | [email protected]

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Local Events

Claim SERP real estate

Increase Findability

Jonti Bolles | [email protected]

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Make users feel awesome

Mobile Views

Recurring or one Time Events

Specific Dates

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Like Minded Audience

Can you create an event type?

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Annual Events

Build in the URL structure

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Local Events

Leverage other Event Lists

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Industry Events

Leverage other Event Lists

20Jonti Bolles | [email protected]

Page 21: BadAss: Making Search Awesome - Jonti Bolles | SearchHOU

Learn Something New

Can you create an event type?

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Educational

Online coursesFree seminars

22Jonti Bolles | [email protected]

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- in a very short time

200-300 Exposures

Jonti Bolles | [email protected]

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Bad Ass

• Practicing mediocrity makes you really good at mediocrity

• Perishable Skill?

• Run it like you stole it

• Experts Practice Better

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Resource Links

• BadAss: Making Users Awesome - http://shop.oreilly.com/product/0636920036593.do

• Serious Pony Blog - http://www.seriouspony.com/

• Early HeadRush - http://headrush.typepad.com/

• schema-creator.org - http://schema-creator.org/

• Structured Data Testing Tool - http://www.google.com/webmasters/tools/richsnippets

Jonti Bolles | [email protected]

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June 15, 2016 Jonti Bolles | [email protected]