Apple TVMixing Business with Pleasure

Saturday, August 11, 12

Home, Work, or Both?

Apple TV at home

• vs. the competitors

• Specs vs. reality

• Why it succeeds in the home

Apple TV at work

• The home features make it even better

Saturday, August 11, 12

What’s it look like?

Saturday, August 11, 12

Competitors

• Roku XD, XS

• D-Link Boxee Box

• NetGear NeoTV Pro

• Western Digital TV Live Hub

All Offer More Channels/Options

Saturday, August 11, 12

Why Apple TV Wins at Home

Saturday, August 11, 12

Why Apple TV Wins at Home

• AirPlay

Saturday, August 11, 12

Why Apple TV Wins at Home

• AirPlay

• Integration between Apple products

Saturday, August 11, 12

Why Apple TV Wins at Home

• AirPlay

• Integration between Apple products

• Simplicity

Saturday, August 11, 12

Why Apple TV Wins at Home

• AirPlay

• Integration between Apple products

• Simplicity

• Future channels & features

Saturday, August 11, 12

Why Apple TVWins at the Office

Saturday, August 11, 12

Why Apple TVWins at the Office

• AirPlay on Guest WiFi

Saturday, August 11, 12

Why Apple TVWins at the Office

• AirPlay on Guest WiFi

• HDMI dock connector

Saturday, August 11, 12

Why Apple TVWins at the Office

• AirPlay on Guest WiFi

• HDMI dock connector

• Integration between Apple products

Saturday, August 11, 12

Why Apple TVWins at the Office

• AirPlay on Guest WiFi

• HDMI dock connector

• Integration between Apple products

• Simplicity

Saturday, August 11, 12

Why Apple TVWins at the Office

• AirPlay on Guest WiFi

• HDMI dock connector

• Integration between Apple products

• Simplicity

• Future features

Saturday, August 11, 12

The Killer Feature:AirPlay

• Alleviates some of the Apple TV’s biggest shortcomings - limited content, lack of a keyboard for text input, no Web browser

• With OS X 10.8 Mountain Lion supporting AirPlay on Mac computers, even more content will be usable

Saturday, August 11, 12

AirPlay in Action

Saturday, August 11, 12

Mirroring

Saturday, August 11, 12

Mirroring Apps

Saturday, August 11, 12

Dual Screen

Saturday, August 11, 12

Dual Screen

Saturday, August 11, 12

AirPlay Enabled Apps

Great AirPlay-Enabled Apps (iTunes)

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewRoom?cc=us&fcId=425698687&id=25204&mt=8

The Apple TV Guide

http://theapple.tv/apps/list-of-airplay-enabled-apps/

Saturday, August 11, 12

Helpful Items

• Extra iPad charger

• Bluetooth keyboard

• Sign with wireless SSID & password

• Cheat sheet for changing TV inputs, common remote control funtions

Saturday, August 11, 12

iTunes Account forthe Company

With a computer running iTunes allows:

• Music, videos, photos, podcasts

Without iTunes running, can still access:

• Photo Stream, Podcasts

Saturday, August 11, 12

iCloud

Saturday, August 11, 12

Apple TV at work?

Saturday, August 11, 12

Apple TV at work?

Yes!

Saturday, August 11, 12

Apple TV at work?

Yes!Only $99

Saturday, August 11, 12

Apple TV at work?

Yes!Only $99

Simple to setup, easy to use

Saturday, August 11, 12

Apple TV at work?

Yes!Only $99

Simple to setup, easy to use

Can be used by employees and guests

Saturday, August 11, 12

The Future

7/31/12 -

Betas of Apple TV iOS 6 appears to support apps

Apple will only continue to add to Apple TV

Saturday, August 11, 12