apple magic. how would steve jobs change your world?
DESCRIPTION
APPLE is Steve Jobs approach to innovation. MAGIC is his approach to leadership. What will you do? Watch the full keynote on video at http://www.chargeplay.com/q/?s=4wowxcTRANSCRIPT
APPLE is a simple tool to explore Steve Jobs approach to INNOVATION
Apple
All about vision – think bigger, create the
future, sell dreams not products
Put people first – make things human, with
dramatic design and engaging experiences
Pursue excellence – obsess about every
detail, keep innovating, searching for better
Less is more – make complexity simple,
focus on what really matters.
Evangelise your story – spirit and style, love
and magic, enchant people
A
P
P
L
E
MAGIC is a simple tool to explore Steve Jobs approach to LEADERSHIP
Magic
M
A
G
I
C
Make history - have a stretching ambition, don’t
compromise, and “put a ding in the universe”
Apply your passion – be obsessive, keep teams
small, and treat every day as if it’s your last
Go to unusual places - embrace difference, get
ideas from everywhere, kickstart you brain
Insist on better - say no a thousand times, keep
the bar high, make it “insanely great”
Create disciples - bring together the best people,
motivate and inspire, build belief and belonging
How would Steve Jobs change the world of healthcare?
Steve Jobs would have no time for generic, expensive solutions like GSK or Pfizer
Think different like Anne Wojcicki in Los Altos … test your DNA for $99 with 23andMe
How would Steve Jobs change the world of sportwear?
Steve Jobs would have no time for mass compromising brands like Nike or Adidas
Think different like Stuart Brookes in Aylesbury … designing hi-tech, hi-style clothing
How would Steve Jobs change the world of travel?
Steve Jobs would have no time for dirty, inefficient cars from BMW or Volkswagen
Think different like Shai Agassi in Palo Alto … creating charging points for future cars
How would Steve Jobs change the world of computing?
Steve Jobs would have no time for outdated, PC giants like Dell or Hewlett Packard
Think different like Eben Upton in Cambridge … $30 circuit boards to innovate yourself
How would Steve Jobs change the world of space travel?
Steve Jobs would have no time for vanity space projects like those of Branson or Bezos
Think different like Elon Musk in Los Angeles … making commercial space travel work
How could APPLE and MAGIC change your world?
