Aligning community management with workplace culture

Maddie Grantfounding partner, WorkXO author, Humanize and When Millennials Take Over

Agenda

• Definition of culture • What’s the culture of your

organization / your community? • Alignment with strategy / content /

engagement

what’s it like in your workplace?

the collection of words, actions, thoughts, and “stuff” that clarify and reinforce what is truly valued inside an organization.

culture:

Developing a language and vocabulary to describe culture in the 21st century

OPEN

TRUSTWORTHY

GENERATIVE

COURAGEOUS

CULTURE PROCESS

O R G A N I Z AT I O NH U M A N

BEHAVIOR

decentralization

transparency

inclusion

learning

systems thinking

truth

collaboration

experimentation

ownership

authenticity

relationship building

personal development

Human organizations

a culture that aligns what is valued with what drives success.

strong culture:

What’s the culture in your organization?

What’s the culture in your community?

Individual Reflection:

Aligning culture with community management - review last 3 days

How does your organization’s culture affect how you might approach strategy, content, or engagement?

Group Discussion:

3 Groups:

what’s the culture of this Fellows community?

Community Managers are essentially a single connection point through which we connect an organic, dynamic, human system (the online community) with a structured, hierarchical, and impersonal machine (the organization). This is more evidence that becoming a social organization requires more than adopting new technology solutions. We have to lead and manage in different ways, and we should all be increasing the sensitivity of our radars internally–looking for the stress or frustration that is emerging due to the new demands of social business.