readcube scelc vendor day
TRANSCRIPT
Patron Driven Acquisition of
Journal Articles from
ReadCube Access
Phill Jones
VP Business Development, Labtiva
-50%
0%
50%
100%
150%
200%
250%
300%
1986 1991 1996 2001
Ch
ange
sin
ce 1
98
6
Serial Expenditures in ARL Libraries (n=107)
Serial (Unit cost)
Serial Expenditure
Serials Purchased
Linear (Serial Expenditure)
An Underlying Problem• Scholarly output
doubles every 20 years
• In line with growth in knowledge workers
• At the same time, library funding is falling
• Library budgets under increasing pressure
Why ReadCube Access?
• Earlier this year, ReadCube conducted a user survey on journal access
• All researchers reported seeing a paywall in the last 12 months
• Average = 2.8 times per month
Perc
enta
ge o
f re
spo
nd
ents
Survey of ‘Coping Responses’
• The Pie Chart shows all responses to
paywall events
• Respondents only report using PPV on
3.6% of occasions
• Only 11% ever purchase through PPV*
• 25% of events result in an ILL request
• Users use file sharing 40% of the time
• Data shows an alarming trend toward
disintermediation of libraries
* Results consistent with Access to
Scholarly content: Gaps and
Barriers, JiSC/RiN Dec-2011
The Hunt for a Sustainable Model
Q: Is Open Access
the solution?
A: Partially
• Transitional period requires extra
funding
• Cost for UK alone = £38m /year
• The UK is setting up a £10m
fund to offset these costs
http://repository.jisc.ac.uk/610/
Diversity in Access Models
• Diversity in levels of funding and access in both readership and authorship
• Usage rates vary by field and article type
Open Access
Publishers
Subscription Access
Inter-Library Loan
Patron Driven
Acquisition
Repositories
Patron Driven Acquisition in a
Multi-Access Landscape
• Provide instant access to more content without paying for what your patrons aren’t using
• Helps maintain engagement with patrons– The trend towards ‘back-channeling’ of content makes
the library less visible and makes it harder to justify budget
• Measure demand and inform collection decisions
• Not all titles will make sense to purchase this way– Some high impact titles have CPD’s in the <$1
– PDA gives supplementary access to a large range of titles
– Similar role to ILL but at a lower cost
ReadCube Web Reader: More than Just
a PDF viewer
• Clickable references• Author search• Figure viewer• Supplementary material• Editor’s summaries• Related content• Altmetrics• Snippets from citing
articles• Citation export• Social features
In the Future• Data sets• Links to product pages
for materials used
ReadCube Desktop App
Automated discovery tools enable users to find RELEVANT content quickly
An intuitive interface for the entire lifecylceof an article
Removing the Barriers to
Supplementary AccessPatron Driven Acquisition can reverse the trend
of library disintermediation
• Easy to use
• Instant delivery
• ‘Free’ to the user
• Library creates pre-paid fund
• Seamless integration into existing discovery pathways
Trial At The University Of Utah
• Objective– Develop a program that would offer reduced cost access to
scientific articles on a PDA basis
– Assess whether researchers prefer ReadCube access to ILL
• Method– ReadCube Access was built into our reference management
software
– Reduced prices were offered in return for certain usage restrictions
– Promotion was limited to approx. 1,090 faculty and post-doctoral fellows (~25% of campus)
– Rate of purchases compared to the average rate of ILL requests
• Results– Number of ReadCube Access purchases ~50% higher than
expected when compared to ILL
Trial Conclusion
‘ReadCube Access represents good value
for money and a sustainable model’
-Rick Anderson, Interim Dean, Marriot Library, Utah
Lessons and User Feedback
1. Users appreciate the immediacy and ease of ReadCube Access
2. Fears of abuse of the system haven’t been borne out
3. A web based solution is important for people who cannot install software on their lab or office computers
4. A client based solution is needed for those sensitive to needing to feel like they ‘permanently acquired’ the content
Making ReadCube Access
Available in the Browser
• IP address is used to identify users from participating institutions
• The library patron is redirected to the Web Reader
• Transaction can then be completed within the browser
• Web Reader and Desktop purchases automatically sync
Appropriate Copy Problem• In addition to the publisher’s site, a given article may be available from an
aggregator, repository, or other location
• Not all users have access to a given article in the same location
• Knowledgebases have 20-40% error rates, particularly high for aggregators
• Users often struggle to find content that they have rights to access
More to follow…
A New Approach to the Appropriate
Copy Problem
• ReadCube tests for access to the article at
multiple locations in the background
• Currently supported:
Price Structure and Comparison
with Nature AOD
Accessible for… Open in any PDF viewer
Printable Price
Rental 48 Hrs No No $3.99
Cloud Purchase Indefinitely No Yes $9.99
NPG AoD Indefinitely Yes Yes Starting at $10
• ReadCube Access offers a lower cost single article solution
– There is a flat-rate SCELC member discount of 5%
• Articles purchased in ReadCube Access have usage restrictions
– Articles can be downloaded to the user’s desktop but cannot be opened in any other software
– Optional rental tier, which becomes inaccessible after 48Hrs and cannot be printed
• A feature comparison with NPG AoD is shown below
Developments and Plans
• Recently implemented enhanced PDF on Wiley
Online Library
• We are in talks with several major publishers to
expand the service
• Long term goals:
– Cross-publisher PDA
platform
– Robust solution to
appropriate copy problem
– Accelerate academic
progress by making patrons’
lives easier
Contact
Free ReadCube download:
www.readcube.com