reaching your target audience - stb · reaching your target audience. consumers today •expect...
TRANSCRIPT
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Reaching Your Target
Audience
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Consumers today
• Expect on-demand services on the go
• Block ads when they can
• Pay less attention to brands
• Only care about what they are interested in
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We need to be smarter in how we reach our audience
Delivering a more generic message to
a broad target
More relevant messages delivered
through smart segmentation
strategies to defined audiences
Website Visitors
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BEHAVIOR EMOTION
MOMENT
DATA
Data helps to redefine how to reach the right audience
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Find, build and engage your
audience by considering
Context
Relevance
Authenticity
User ExperienceContent
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