Reaching Your IR GoalsReaching Your IR Goals in Today’s Changing Worldy g g

©2009 Target 3 Communications

Reaching Your IR GoalsReaching Your IR Goals in Today’s Changing Worldy g g

©2009 Target 3 Communications

How do I get noticed, attract new investmentattract new investment,

and keep investors loyal?

The right messageThe right messageTo the right peopleTo the right peopleThe right wayg y

Crafting your message

Perfect your story

Make it compelling

Most goals: 894 in 1,487 gamesMost goals, including playoffs: 1,016 in 1,487 regular season and 208 playoff gamesMost goals, one season: 92 in 1981–82, 80-game scheduleMost goals, one season, including playoffs: 100 in 1983–84, 87 goals in 74 regular season games and 13 goals in 19 playoff gamesMost goals, 50 games from start of season: 61 in 1981–82 (October 7, 1981 to January 22, 1982, 80-game schedule) and 1983–84 (October 5, 1983 to January 25, 1984), 80-game scheduleMost goals, one period: 4 (Tied with 10 other players) February 18, 1981Most assists: 1,963Most assists, including playoffs: 2,223Most assists, one season: 163 in 1985–86, 80-game scheduleMost assists, one season, including playoffs: 174 in 1985–86, 163 assists in 80 regular season games and 11 assists in 10 playoff gamesMost assists, one game: 7 (tied with Billy "The Kid" Taylor) done three times -- February 15, 1980; December 11, 1985; February 14, 1986Most assists, one road game: 7 (tied with Billy Taylor) December 11, 1985Most points: 2,857 in 1,487 games (894 goals, 1,963 assists)Most points, including playoffs: 3,239 in 1,487 regular season and 208 playoff games. (1016 goals, 2223 assists)Most points, one season: 215 in 1985–86, 80-game schedule (52 goals, 163 assists)Most points, one season, including playoffs: 255 in 1984–85; 208 points in 80 regular season games and 47 points in 18 playoff gamesMost overtime assists, career: 15Most goals by a centre, career: 894Most goals by a centre, one season: 92 in 1981–82, 80-game scheduleMost assists by a centre, career: 1,963Most assists by a centre, one season: 163 in 1985–86, 80-game scheduleMost points by a centre, career: 2,857Most points by a centre, one season: 215 in 1985–86, 80-game scheduleMost assists in one game by a player in his first season: 7 on February 15, 1980Highest goals-per-game average, one season: 1.18 in 1983–84, 87 goals

And persuasive in 74 gamesHighest assists-per-game average, career (300 min.): 1.321 -- 1,963 assists in 1,487 gamesHighest assists-per-game average, one season: 2.04 in 1985–86, 163 assists in 80 gamesHighest points-per-game average, one season (among players with 50-or-more points): 2.77 in 1983–84, 205 points in 74 gamesMost 40-or-more goal seasons: 12 in 20 seasonsM t ti 40 l 12 f 1979 80 t 1990

Some tools are essentialessential

Traditional Investor Materials

•Company positioning statements that resonate with investors

Materials

•Press release campaign that tell a story, with each news event simply another chapter. Timing to address investor concerns as well as business, technology concerns

•Corporate Strategic Profile includes p gthe information an investor wants to decide to make his first investment

• Investor PowerPoint Presentation• Investor Section of the website

ComprehensiveEasy to navigatey gKeeps you on the company website

New Media Investor Tools

• Twitter – For quick alerts.

Investor Tools

• StockTwits - Twitter for traders• Seeking Alpha – Blog aggregator;

ex analysts use it; 4 million usersex-analysts use it; 4 million users per month, 25% are institutions

• Wikinvest – Financial portal of Corporate Profiles

• Slideshare – Share your IR presentationpresentation

• Docstocs – Share your annual report, etc.

Your investor is out there

How to connect?

Define your target i tinvestors

Database targetingDatabase targeting

Communicate the MessageCommunicate the Message

Trade & Mass Media PublicationsMedia Publications

Current business participants

Conferences

R d hRoadshows

Virtual Investor PresentationsPresentations

Web 2.0: MassiveWeb 2.0: Massive IR Opportunities

ubiquitous onlinefinance tools

Seeking Alpha: exchangingSeeking Alpha: exchanging financial information

Timelyinformation

Share your i f tiinformation

Execution is crucial…c uc a

…Always focus on investor expectations

Err on the side of transparency

Keep your story movingmoving

Reach your IR goals

In sum focus on

The right message

In sum, focus on

The right messageTo the right peopleTo the right peopleThe right wayThe right way

Our team:Dedicated to achieving g

your IR Goals

Case study

THANK YOU!THANK YOU!Jeff Lippert – Managing Directorjeff@target3.comJerry Cahn – Managing Directorjerry@target3.com

31 East 32nd St – 3rd FloorNew York, NY 10016800 493 1334800-493-1334www.target3.com

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