reaching the invisible customerd1qjrrxopn64jt.cloudfront.net/invisiblecustomer_april2016.pdf ·...
TRANSCRIPT
Danielle M. Boyles Vice President
HelmsBriscoe
Edie DePhillips VP, Event Project Management Team Manager
WellsFargo Home Mortgage
Client Budgets
Source: 2016 HB Associate Survey
Meeting/Travel Budget Changes 2015 compared to 2014
46% No Change
11% N/A
11% Decrease
32% Increase
Anticipated Meeting/Travel Budget Changes
2016 compared to 2015
50% No Change
7% N/A
12% Decrease
31% Increase
Influences on Associate Recommendations
1. Custom Proposal: eRFPs
2. InSite Reviews
3. Established Rapport
Influences on Clients’ Final Selection
1. Promotion or Concession
2. InSite Reviews
3. Custom Proposal
Emerging Solutions
Source: GBTA, ‘Improving eRFP Efficiency and Effectiveness for the Meetings Industry’
Education
Processes
Technology Solutions
Alternate Technology Models
Limits
Keep in Touch
Email [email protected]
Podcast Meeting Planning Madness
blog.empowermint.com/podcast
Blog blog.empowermint.com
Web www.empowermint.com
LinkedIn DMAI’s Network for CVBs
and Meeting Professionals