Reaching Rural Some Exemplars

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<ul><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 1/10</p><p>Reaching Rural SomeReaching Rural Some</p><p>ExemplarsExemplars</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 2/10</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 3/10</p><p>BP Energy: Fuel pellets made from agriBP Energy: Fuel pellets made from agri--</p><p>waste to run smokeless stoves, has soldwaste to run smokeless stoves, has soldthem to more than 2,00,000 householdsthem to more than 2,00,000 householdsby 2008.by 2008.</p><p>Nokia multilingual keypads, FM radio,Nokia multilingual keypads, FM radio,</p><p>Flashlight etc.Flashlight etc.HUL operation Harvest: Audio Visual VansHUL operation Harvest: Audio Visual Vans</p><p>targeting 30,000 high potential villagestargeting 30,000 high potential villages</p><p>covering 6 villages each day, usingcovering 6 villages each day, usingpopular film songs and sequence andpopular film songs and sequence anddistributing free samples of products.distributing free samples of products.</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 4/10</p><p>Godrej started Swayam Shikshan PrayogGodrej started Swayam Shikshan Prayog</p><p>with the help of some SHG to cowith the help of some SHG to co--create acreate amini fridge without a compressor that runsmini fridge without a compressor that runson battery, weighs less than 8 kg, has aon battery, weighs less than 8 kg, has atop loading storage system and is pricedtop loading storage system and is pricedat 3,200 Rs only.at 3,200 Rs only.</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 5/10</p><p> Earns 35% of Indian revenues from rural markets.Earns 35% of Indian revenues from rural markets.</p><p> In 1998 the company came up with Sampoorna TVIn 1998 the company came up with Sampoorna TVafter carefully analyzing the needs of ruralafter carefully analyzing the needs of ruralcustomer.customer.</p><p> LG spent US$ 50,000 in developing a unit with onLG spent US$ 50,000 in developing a unit with on--screen display options in regional languages.screen display options in regional languages.</p><p> Sold 1 lakh units in the first year itself.Sold 1 lakh units in the first year itself.</p><p> Extensive distribution to provide product and afterExtensive distribution to provide product and aftersales service to the customers.sales service to the customers.</p><p> Started a 211 or Service when you want initiative toStarted a 211 or Service when you want initiative tohandle every customer complaint within 24 hours.handle every customer complaint within 24 hours.</p><p>LG</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 6/10</p><p> The eThe e--choupal network is being used by more thanchoupal network is being used by more than50 companies.50 companies.</p><p> Contract farming to strengthen supply side, HULContract farming to strengthen supply side, HULRallies and ICICI bank with wheat farmers, PepsiCoRallies and ICICI bank with wheat farmers, PepsiCoand many cotton purchasing industries.and many cotton purchasing industries.</p><p> Samsung partners with IIFCO to distribute theirSamsung partners with IIFCO to distribute their</p><p>handsets, P&amp;G has agreements with Godrej, Maricohandsets, P&amp;G has agreements with Godrej, Maricoand Nirma.and Nirma.</p><p> Post offices act as business correspondent of SBI inPost offices act as business correspondent of SBI inunbanked areas.unbanked areas.</p><p> Nokia Care on Wheels initiative to provide afterNokia Care on Wheels initiative to provide aftersales service, build loyalty and supplementsales service, build loyalty and supplementdistribution network.distribution network.</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 7/10</p><p> 40% sales from rural areas.40% sales from rural areas. Fuel efficiency and smaller engine as growth drivers.Fuel efficiency and smaller engine as growth drivers.</p><p> Usage and attitude analysis as a biannual exercise.Usage and attitude analysis as a biannual exercise.</p><p> Rural footprints a quarterly exercise to map differentRural footprints a quarterly exercise to map different</p><p>events in villages.events in villages. Take brand to customers when he is happy duringTake brand to customers when he is happy during</p><p>good harvest, festivals, marriages and when cash isgood harvest, festivals, marriages and when cash isin hand.in hand.</p><p> HarG</p><p>aon Har Angan has 500 sales representativesHarG</p><p>aon Har Angan has 500 sales representativestwo months waves during April and Septtwo months waves during April and Sept--Oct.Oct.</p><p> Each wave has resulted in additional sales of 15Each wave has resulted in additional sales of 15--16000 motorcycles.16000 motorcycles.</p><p>Hero Honda</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 8/10</p><p> Har Gaon Har Angan covers various activitiesHar Gaon Har Angan covers various activities</p><p>like free service and check up camps, obtaininglike free service and check up camps, obtainingdriving license, safe riding, educational programsdriving license, safe riding, educational programsetc.etc.</p><p> Sikhao Baliye to persuade rural women to drive.Sikhao Baliye to persuade rural women to drive.</p><p>Authorised Representative of Dealers added toAuthorised Representative of Dealers added toensure deeper penetration in villages.ensure deeper penetration in villages.</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 9/10</p><p> Thomson Reuters in world largest multi mediaThomson Reuters in world largest multi mediaagency.agency.</p><p> The agency runs a personalized information serviceThe agency runs a personalized information servicefor farmers called Reuters Market Light (RML),for farmers called Reuters Market Light (RML),started 2 years ago.started 2 years ago.</p><p> Each day over 1,00,000 farmers in Maharastra,Each day over 1,00,000 farmers in Maharastra,Haryana and Punjab receive text messages on theirHaryana and Punjab receive text messages on theirmobiles giving them spot prices of their chosenmobiles giving them spot prices of their chosencrop, crop related news and advice, agri input pricecrop, crop related news and advice, agri input price</p><p>information in the language of their choice.information in the language of their choice. RML expects to have more than I million subscribersRML expects to have more than I million subscribers</p><p>in next three yearsin next three years</p><p>Reuters Market Light</p></li><li><p>8/3/2019 Reaching Rural Some Exemplars</p><p> 10/10</p><p> The subscription can be bought for 3, 6 or 12The subscription can be bought for 3, 6 or 12</p><p>months at a price of less than US$ 3 per month.months at a price of less than US$ 3 per month. RML offers information on more than 250 crops,RML offers information on more than 250 crops,</p><p>more than 1000 markets and 1800 weathermore than 1000 markets and 1800 weatherlocations.locations.</p><p> RML has its own team of reporters who track pricesRML has its own team of reporters who track pricesin 600 mandis and content sharing partnerships within 600 mandis and content sharing partnerships withagricultural universities.agricultural universities.</p><p> RML Direct card is available with more than 4000RML Direct card is available with more than 4000</p><p>retail outlets.retail outlets. Within first 23 months more than 250,000 RMLWithin first 23 months more than 250,000 RML</p><p>quarterly subscriptions were sold in 10,000 villages.quarterly subscriptions were sold in 10,000 villages.</p></li></ul>