reaching latinos online meetup lopez 2012_

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Chronicling Latinos’ diverse experience in a changing America 1615 L Street, NW, Suite 700 Washington, DC 20036 202-419-3600(main) 202-419-3608(fax) www.pewhispanic.org

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Page 1: Reaching latinos online meetup lopez 2012_

Chronicling Latinos’ diverse experience in a changing America

1615 L Street, NW, Suite 700

Washington, DC 20036

202-419-3600(main) 202-419-3608(fax)

www.pewhispanic.org

Page 2: Reaching latinos online meetup lopez 2012_

Changing U.S. Demographics

Page 3: Reaching latinos online meetup lopez 2012_

U.S. Hispanic Population

Four Decades of Growth

14.6

22.4

35.3

50.5

1980 1990 2000 2010

In millions

Source: U.S. Census Bureau.

Page 4: Reaching latinos online meetup lopez 2012_

U.S. Population by Race & Nativity: 2010

Fastest Growth By Hispanics and Asians

Total U.S. Population — 309 million Other,

9.299, 3%

Hispanic

50.5 million

16%

Black*

38 million

12%

Asian*

14 million

5%

White*

197 million

64%

Source: 2010 U.S. Census.

Page 5: Reaching latinos online meetup lopez 2012_

Ethnic Composition of Latinos, 2010

14.3%

1.8%

2.1%

2.8%

3.3%

3.5%

9.2%

63.0%

Other

Colombian - 0.9

Guatemalan - 1.0

Dominican - 1.4

Salvadoran - 1.6

Cuban - 1.8

Puerto Rican - 4.6

Mexican - 31.8

Source: 2010 U.S. Census

Page 6: Reaching latinos online meetup lopez 2012_

Latinos and Identity

Page 7: Reaching latinos online meetup lopez 2012_

Which Term Do You Use

Most Often to Describe Yourself?

Source: 2011 National Survey of Latinos

51%

24%

21%

Family's country of

origin

Hispanic/ Latino

American

Page 8: Reaching latinos online meetup lopez 2012_

Mixed Views about Identity

Source: 2011 National Survey of Latinos

“Hispanic” versus “Latino” Preference

51 33 14

No Preference Hispanic Latino

69 29

U.S. Hispanics have many different cultures U.S. Hispanics share a common culture

26 25 36 10

Some other race Hispanic/Latino (Vol.) White Black/Other

47 47

Typical American Very different from typical American

Views on a Shared Hispanic Culture

Racial Identification among Latinos

Do You Think of Yourself as a Typical American?

(%)

Page 9: Reaching latinos online meetup lopez 2012_

Which Term Do You Use

Most Often to Describe Yourself?

51

62

43

28

24

28

18

21

35

8

21

48

All Hispanics

First

Second

Third and higher

Family's country of origin Hispanic or Latino American

Source: 2011 National Survey of Latinos

Hispanics by generation

(%)

Page 10: Reaching latinos online meetup lopez 2012_

Source: 2011 National Survey of Latinos

63

62

57

54

52

51

51

50

46

43

37

33

28

30

28

30

25

26

24

24

22

19

18

19

16

21

4

8

10

18

19

21

21

24

33

35

40

48

48

Spanish dominant

Foreign born

Less than high school

High school graduate

Mexican origin

Bilingual

All Hispanics

Not Mexican origin

Some college or more

Second generation

Native born

English dominant

Third and higher generation

Country of origin Hispanic/Latino American

Which Term Do You Use Most Often to Describe Yourself? (%)

Page 11: Reaching latinos online meetup lopez 2012_

Source: 2011 National Survey of Latinos

Do You Prefer the Term “Hispanic” or “Latino”? (%)

44

47

47

48

49

50

51

53

55

55

57

58

59

38

36

38

35

36

32

33

36

31

28

25

31

27

16

14

13

15

14

18

14

10

14

17

17

10

13

Less than high school

Spanish dominant

Mexican origin

Foreign born

High school graduate

Bilingual

All Hispanics

Third and higher generation

Native born

Second generation

Not Mexican origin

English dominant

Some college or more

No preference Hispanic Latino

Page 12: Reaching latinos online meetup lopez 2012_

Source: 2011 National Survey of Latinos

Do You Think of Yourself as a Typical American? (%)

31

34

36

45

45

47

49

50

50

54

55

63

66

66

69

70

61

58

54

48

49

47

45

47

44

42

41

34

31

31

27

28

Spanish dominant

Foreign born

Less than high school

Less than $30K

Mexican origin

All Hispanics

Not Mexican origin

High school graduate

Bilingual

Some college or more

$30K to less than $75K

Second generation

Native born

English dominant

Third and higher generation

$75K or more

A typical American Very different from a typical American

Page 13: Reaching latinos online meetup lopez 2012_

Language Use

Page 14: Reaching latinos online meetup lopez 2012_

The Importance of

English and Spanish

Source: 2011 National Survey of Latinos

Do you think adult Hispanic immigrants need to learn English To succeed in the U.S.?

How important is it to you that future generations of Hispanics living In the U.S. be able to speak Spanish?

(%)

87 11

Yes No

95 4

Very/somewhat important Not too/not at all important

Page 15: Reaching latinos online meetup lopez 2012_

Primary Language Use among Latinos

Source: 2011 National Survey of Latinos

(%)

38

61

8

1

38

33

53

29

24

6

40

69

All Hispanics

First

Second

Third and higher

Spanish dominant Bilingual English dominant

Hispanics by generation

Page 16: Reaching latinos online meetup lopez 2012_

When You Listen to Music,

Is It Mostly in Spanish or English?

Source: 2011 National Survey of Latinos

(%)

35

49

18

10

27

31

26

16

36

18

54

74

All Hispanics

First

Second

Third and higher

Mostly in Spanish Both equally (Vol.) Mostly in English

Hispanics by generation

Page 17: Reaching latinos online meetup lopez 2012_

When You Watch Television,

Is It Mostly in Spanish or English?

Source: 2011 National Survey of Latinos

(%)

28

40

12

5

26

34

17

11

45

25

69

83

All Hispanics

First

Second

Third and higher

Mostly in Spanish Both equally (Vol.) Mostly in English

Hispanics by generation

Page 18: Reaching latinos online meetup lopez 2012_

When You Think,

Is It Mostly in Spanish or English?

Source: 2011 National Survey of Latinos

(%)

45

65

18

13

16

18

18

7

37

15

63

80

All Hispanics

First

Second

Third and higher

Mostly in Spanish Both equally (Vol.) Mostly in English

Hispanics by generation

Page 19: Reaching latinos online meetup lopez 2012_

Latinos and

Their Views of the U.S.

Page 20: Reaching latinos online meetup lopez 2012_

Have Latinos Been More, Less or About

Equally as Successful as Other Minority

Groups in the U.S.

Source: 2011 National Survey of Latinos

(%)

55%

22%

17%

About equally

successful

Less successful

More successful

Page 21: Reaching latinos online meetup lopez 2012_

Attitudes about Personal Trust

and Hard Work

Source: 2011 National Survey of Latinos

Would You Say That Most People Can be Trusted or That You Can’t Be too Careful in Dealing with People

Can Most People Get Ahead with Hard Work or Are Hard Work and Determination No Guarantee of Success?

(%)

35

12

61

86

General population

All Hispanics

Can be trusted Can't be too careful

58

75

40

21

General population

All Hispanics

Most can get ahead with hard work

Hard work and determination are no guarantee of success

Page 22: Reaching latinos online meetup lopez 2012_

U.S. Compared to Ancestors’

Country of Origin in Regard to…

Source: 2011 National Survey of Latinos

(%)

87

72

69

44

33

2

10

7

21

39

Treatment of the poor

The moral values of society

The strength of family ties

The opportunity to get ahead

The conditions for raising children

Same Better in the U.S. Better where

you/your parents

10

17

21

32

26

Page 23: Reaching latinos online meetup lopez 2012_

Main Reason for Immigrating to the U.S.

Source: 2011 National Survey of Latinos

(% among foreign born/those born in Puerto Rico)

55

24

9

5

7

Economic opportunities

Family reasons

Educational opportunities

Conflict/persecution in your home country

Other

Page 24: Reaching latinos online meetup lopez 2012_

If You Could Do It Again, Would You …

Source: 2011 National Survey of Latinos

(% among foreign born/those born in Puerto Rico)

79

58

80

82

83

15

33

17

9

12

4

3

3

7

2

All Hispanic immigrants

6-10 years

11-20 years

More than 20 years

Come to the United States/Leave Puerto Rico for the United States

Stay in (the country where you were born/Puerto Rico)

Move to a different country

Years in U.S. among Hispanic Immigrants

Less than 1 year to 5 years

Page 25: Reaching latinos online meetup lopez 2012_

Chronicling Latinos’ diverse experience in a changing America

1615 L Street, NW, Suite 700

Washington, DC 20036

202-419-3600(main) 202-419-3608(fax)

www.pewhispanic.org

Page 26: Reaching latinos online meetup lopez 2012_

Mexican-Born Population

in the U.S., 1850-2011

Source: Pew Hispanic Center

(in millions)

0

2

4

6

8

10

12

14

1850 1870 1890 1910 1930 1950 1970 1990 2010 2011

1970

0.8

2011

12.0

2009

12.6