April 2008 Capabilities Presentation

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• What We Do

• Our Mission

• How it Works

• Problems RS Solves

• Why it’s Better

• Key Benefits

• Customization

• Strategic Roadmap for Adidas

• Closing Comments

Agenda

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What We Do

Imagine your brand message in the heart of your customers’ social networking experience. Reach Social can get you there!

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Unlike conventional eCRM, Reach Social goes beyond email by utilizing web 2.0 technologies to create a more engaging and viral communication platform.

Our Mission

Using a patent-pending technology we have developed called sCRM (Social Customer Relationship Management), our mission is to help you:

• Improve your customer relationships

• Acquire new customers

• Build brand loyalty

• Increase your bottom line

Reach: 70 million users

65 billion page views / month

Reach: 34 million users

7 billion page views / month

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How it Works Create, target, launch, and report on campaigns all via a customized web-based Dashboard

Dashboard

Unlimited Custom Targeting Options

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How it Works Messaging for each segment and/or campaign is also completed directly through the Dashboard

Embed Images

Preview Linkable Newsfeed Message

Customize Message

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How it Works

News feed messages to user with hyperlinked

text/images

Viral message to user’s friends’

feeds* Link customizable

After your campaign launches, all users that have installed the Bloomingdales Application and fall within your targeting will receive your message.

* Only certain actions – such as application installations – will send messages to user’s friends’ news feeds

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Problems RS Solves

• Low open rates • Average B2C email open rate

is 20% (Jupiter Research)

• High cost of acquisition• lack of incentive for existing

opt-ins to grow user base

• High costs per campaign - unique creative & technical expenses

• Spam filters & rendering issues

• Slowing usage rate as compared to other messaging systems

Our platform was created to deal with several digital marketing challenges, primarily those with traditional email CRM:

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sCRM is the synergy of social networking and traditional eCRM. Whereas in email CRM, users “opt in” to receive your email, sCRM users download a branded application within their social network to interact with you.

Why It’s Better

• Name• Age (birthday)• Gender• Marital status• Political affiliations • Location• Brand specific interests* Additional options unlimited

• News Feed• Within App• SMS (beta)

• Facebook• Bebo* More to come from Reach Social as networks open their platforms

Unlike email marketing, sCRM utilizes multiple delivery points and the structure of social networks to spread your message in an extremely intimate and viral nature.

sCRM leverages your customers’ social profiles to target on a granular level.

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Key Benefits

• The RS sCRM Platform overcomes several basic difficulties of email marketing• Open rates, delivery (i.e. spam), rendering

• Extremely cost efficient as compared to both email and digital media buys*• No additional costs associated with:

• Each campaign launch• Unlimited targeting per campaign• Unlimited Messaging/Creative options

* Specifically in reference to the minimum spends for certain types of buys on Facebook

• Adds value and creates engaging experience for end user, resulting in:• Viral acquisition & Exponential growth potential

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Customization

sCRM Platform Customization (administrator back-end):

• Reach Social can create unlimited custom options to optimize performance, such as:

• Socially driven commerce programs• Website integration• Revenue tracking• Increased reporting capabilities

Application Customization (Customer facing front-end)

Value to User Your ReachApp Downloads ROI

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Customization (cont.)

• Your application can include a variety of broad value-adding features, including content from your site, rewards programs, reminders , wish lists, etc.

• Our sCRM platform can be directly integrated into the backend of any application (those being developed by Reach Social OR even existing applications)

• As an athletics apparel retailer, more brand-specific & viral features could include:

• Social Store/ Mini Site• Design your dream shoe• Send products and get friend advice on shoes,

eyewear all within Facebook• Send virtual gifts (Example = shoes) • Adidas Games• Adidas News• Adidas History• Social commerce options• Adidas Social rewards program

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Strategic Roadmap

• Build necessary components for sCRM platform

• Develop all necessary front-end application requirements

• Provide training & strategic direction

• Final Testing

Tool/AppCustomization

Discovery & Requirements

• Review goals & objectives

• Construct software specification documents

• Develop implementation timelines

• Release app and begin promoting

• Reach Social assists via marketing & technology consulting

Launch & Promotion Reap Rewards

• As user base grows, begin launching sCRM campaigns

• Continue to optimize campaigns & front-end app

• Continue utilizing Reach Social client services

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Closing Comments

"Social networking sites (SNSes) like MySpace.com and Facebook attract large numbers of mostly young users who are eager to engage with their favorite brands. To realize the full value of

marketing on SNSes, marketers should be prepared to engage in a personal relationship with users by providing something of value. Promotions are good in this context, but even better are

information or brand elements that users can pass on to their friends."  

- Charlene Li,  Forrester Research 

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Thank You

For more information and to see a live demo of our platform, please contact us at:

info@reachsocial.com

www.reachsocial.com

Thomas Marks(516)672-2627