reach new customers online - omagh · adverts word of mouth in-store promotion search search search...
TRANSCRIPT
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Reach New Customers Online
Get your business discovered
on the web
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01 Helping your business
show up on Google Search
02 Using analytics to find
more customers
03 Understanding the benefits
of advertising online
Agenda
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Helping your business show up on Google Search
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Why Search is important
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The new customer journey
Stimulus Research Purchase Experience
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New consumer purchase journey
Adverts Word of mouth In-store Promotion
Search Search Search Search
Need/Want Purchase
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Google connects customers with your business
This is an ad This is a
business listing
This is the search query
This is an organic search result
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It helps your website show up in the (non-
paid) results.
It makes it easier for people to find you
when they're searching for what you offer.
What is Search Engine Optimisation?
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Search Engine Optimisation tips for success
Run keyword research to see
what search terms people use.
Only publish useful, high-
quality, content on your site.
Make your web pages search-
friendly.
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Help Google find your website
Verify your ownership of the site
Test how Google reads your site
See how you rank
g.co/searchconsole
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How does your site perform on different devices?
Find out at:
testmysite.thinkwithgoogle.com
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What are potential customers searching for online?
See what's trending right now at:
google.co.uk/trends
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See who's searching for what—and where.
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Using insights and stats to find more customers
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#DigitalGarage
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
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Learn how your customers find you
Traffic Sources
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What can Google Analytics tell you?
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The 5 steps to Google Analytics success
Collect Data
Create Goals
Measure Insights
Set-up Website
Take Action
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Understanding the benefits of advertising online
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What is search engine marketing
The main type is pay-per-click (PPC)
• When people search online for the things you offer, your ad appears.
• You only pay when someone clicks to visit your site, or calls the number on it
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Steps to a successful campaign
Define your business goals
Create your landing page
Set up your tracking
Decide your budget
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AdWords ad structure
Headline (30 characters)
Display URL (15 characters)
Description text (80 characters)
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Search for new keyword ideas to use in your campaigns
Search volume data for keywords and ad groups
See site traffic estimates for your keyword choices
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How to write a great AdWords ad
Why choose
you?
Details
that sell
Call to
action
Irresistible
offer
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Create an engaging landing page
C O N V E R T SClear call to action
OfferNarrow focus
Very important attributes (VIA)
Effective headline
Resolutionsavvy layout
Tidy visuals
Social proof
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Opportunities for further learning
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Upcoming Google events:
bit.ly/DGOTevents
Request free training:
bit.ly/DGOTRequest
#Digitalgarage
Thank you
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