reach fashion prj final
TRANSCRIPT
Breana TomickiAnnie LefeverMarisa PoloJay Guarino
Amarissa Imoukhuede
“At REACH, it is our goal to offer the best active wear in quality, style, and Earth
sustainability at a moderate, competitive price. Our garments are designed as a
marriage between active wear and ready-to-wear, making daily transitions from the gym to the streets effortless. We believe
that every woman can reach to better herself.”We will start as a boutique in Philadelphia
focused on creating active wear that transitions into ready-to-wear. Our store will evoke an earthy and urban feel, and our clothing and accessories mirror that because they are on trend and made of eco-friendly materials. We will be competing with every popular name active wear company
like Nike and Adidas, but more focused on brands like Lululemon and Athleta. Our target customer
is a Young Achiever who is a busy, modern, focused woman. She cares for the environment, strives to be healthy on all fronts, and still loves to look fashionable. We are able to advertise and
thrive through social media and internet promotion, and our brand will always push women
to reach for better versions of themselves.