reach and engage home buyers on trulia and other real estate websites
DESCRIPTION
Is your message reaching online users? With 6.5 Million users a month, how can you interact with them so that they know about your homes and services? Tice Burke, Manager of Strategic Partnerships will show you how to meet buyers on Trulia. Learn how to engage your next buyer through Trulia's online Q&A and your Trulia blog - It's FREE!TRANSCRIPT
Reaching Buyers Online
“The Fastest Growing Real Estate Website.”
Tice Burke
Manager, Strategic Partnerships
1. Be where they are. 2. Meet on their terms. 3. Measure your success!
How do you reach buyers online?
Consumers are online. – Make sure you are too!
Some quick stats…
• 87% of all home buyers go online during search
• 94 % of buyers ages 25-44 used the Internet during their search
• 82% of home buyers who used the Internet during search purchased through a real estate agent
• 80% of first-time homebuyers are Gen X/Y
(NAR 2008 Homebuyers Survey)
Gen X and Gen Y Comprise over 120MM Consumers!
What sites are consumers using?
• Who’s using Trulia?
• More than 6.3 Million users per month– 62% plan to list/purchase within the next 6 mo.– 81% plan to list/purchase within the next 12 mo.– 61% not yet working with an agent– 52% pre-qualified for mortgage
• Users run over 800,000 searches per month in the Atlanta Metro area on Trulia.com!
Be where they are
Highly-engaged audience of buyers and sellers
Consumers want transparency and control
Trulia Blogs & Voices – Reach consumers for FREE!
Trulia Voices – Online Q&A
Trulia Voices – Online Q&A
Trulia Blogs – Get your message out!
Trulia Blogs – Get your message out!
Other ways to engage – Premium Listings
Dominant positioning & brand exposure for more consumer views
Other ways to engage – Banner Advertising
Your Ad Here
and/or…
Measure, Measure, Measure…
Test, Test, Test!
Measurement is key to online engagement
