re-introducing new flavors of windsor foods o gluten free cheese ravioli #73996 – square gluten...

Re-introducing New Flavors of Windsor Foods

o Gluten Free Cheese Ravioli #73996 – Square Gluten Free pasta pillow stuffed with a delicious blend of Italian Cheeses and Spices. (0.84 oz.)

o Gluten Free Grilled Vegetable Ravioli #73997 – A flavorful mix of cheeses and array of grilled vegetables including mushrooms, carrots, onions, asparagus and red/yellow bell peppers make this a veggie lovers dream! (0.84 oz.)

o Mini Potstickers - Chicken #52956 – A crescent shaped, frozen, fully cooked dumpling with a flat bottom stuffed with a chicken and vegetable filling. (0.33 oz.)

o Mini Potstickers – Pork #52955 – A crescent shaped, frozen, fully cooked dumpling with a flat bottom stuffed with a pork and vegetable filling. (0.33 oz.)

o Spicy Pork Breaded Potstickers #53014 – A crescent shaped, frozen, breaded and fully cooked dumpling stuffed with spicy pork and vegetable filling. (0.88 oz.)

Item #73996Pack: 2/3# bagsPiece Size: 0.84 oz. Pieces per case: 114Cost each: $0.57

Gluten Free Cheese Ravioli

Price per serving: $2.85Sides/Sauce/Garnish*: $1.00Total plate cost: $3.85Menu price: $10.99Contribution per plate: $7.14Food cost: 34.58%Profit per case: $157.08

* Approx. - will vary depending on costs

BENEFITS:• Assured quality claim for peace of

mind and celiac disease friendly• Upscale premium ravioli with

exceptional ingredients full of flavor.• Convenient and easy to prepare,

saving time and labor• Great vegetarian offering

FEATURES:• GIG Certified Gluten Free*• Filled with creamy blends of ricotta, mozzarella &

parmesan cheeses• Just Heat and Serve• Pasta is made with gluten free brown rice flour and

whole egg

*GIG – Gluten Intolerance Group

Item #73997Pack: 2/3# bagsPiece Size: 0.84 oz. Pieces per case: 114Cost each: $0.67

Gluten Free Grilled Vegetable RavioliPrice per serving: $3.35Sides/Sauce/Garnish*: $1.00Total plate cost: $4.35Menu price: $10.99Contribution per plate: $6.64Food cost: 39.58%Profit per case: $146.08


BENEFITS:• Assured quality claim for peace of mind

and celiac disease friendly• Upscale premium ravioli with

exceptional ingredients full of flavor.• Convenient and easy to prepare, saving

time and labor• Great vegetarian offering

FEATURES:• GIG Certified Gluten Free*• Freshly Grilled vegetables, including red and yellow

peppers, mushrooms, asparagus and onions• Just Heat and Serve• Pasta is made with gluten free brown rice flour and

whole egg

*GIG – Gluten Intolerance Group

Filled Pasta – Supplier Shares• By far, Windsor is the leading supplier of frozen filled pasta, with over 50% market share.

*National accounts = Top 100 chains; Street = all other foodservice **Supplier volume of lasagna specialties not tracked in 2007, therefore volume not included in 2007 numbers.***Includes Rosina, Angela Mia, Armanino, Dolmio and Let’s Pastan/a = not available

All estimates subject to a range of ±10%

Company

Total Foodservice Street* National Account*

2007** 2009 2007** 2009 2007** 2009

$MM Share (%) $MM

Share (%) $MM

Share (%) $MM

Share (%) $MM

Share (%) $MM

Share (%)

Windsor$108 46% $115 53% $71

43%$71 55% $37 44% $44 51%

Joseph’s35 15 25 12 20 18 15 12 15 18 10 11

Carla’s30 13 24 11 15 14 15 12 15 18 9 10

Rich’s/Casa di Bertacchi17 8 19 9 12 7 9 7 5 6 10 11

Marzettin/a n/a 11 5 n/a n/a 3 2 n/a n/a 8

9

All Other***42 18 23 11 30 18 17 13 12 14 6 7

Total$232 100% $217 100% $148 100% $130 100% $84 100% $87 100%

Filled Pasta – Product Type and Operator Segmentation

The frozen filled pasta category in foodservice was $217MM in 2009. Traditional Ravioli has the largest share of the market at 40%, and full service restaurants represent half of the category dollars.

Total 2009 Manufacturer Shipments = $217MM

*May not add to 100% due to roundingSource: Technomic, Inc.

Segment $MM Share (%)*

Full Service Restaurants$102 47%

Limited Service Restaurants9 4

Business & Industry12 6

Lodging23 11

Healthcare15 7

Primary/Secondary Schools23 11

College/University22 10

Supermarkets9 4

C-StoresMin <1

All Other2 <1

Total$217 100%

GLUTEN – FREE FACTS:

Source(s): The U.S. Healthy Eating Consumer Trend Report (2012); Technomic, Inc.The U.S. College and University Consumer Trend Report (2013); Technomic, Inc.

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A gluten-free diet (GF diet) is a diet that excludes foods containing gluten. Gluten is a protein composite found in wheat, barley, rye and triticale.

A gluten-free diet is the only medically accepted treatment for celiac disease. Celiac disease is an autoimmune disease attacking the small intestine due to the presence of gluten-therefore a gluten-free diet is essential. People with these diseases are considered gluten intolerant.

There is a minority of people who suffer from wheat intolerance alone and are tolerant to gluten.

Gluten sensitivity is another reason people will choose to go gluten-free.

Some people believe that there are health benefits to gluten-free eating for the general population, but there is no published experimental evidence to support such claims

The expansion in demand for Gluten Free food is extremely valuable for those with celiac disease or other medical reasons, such as gluten intolerance or sensitivity. However, a gluten-free diet does not hold the same benefits for the general public.

Regulation of the label gluten-free varies internationally, however the use of gluten free claims is voluntary in most countries

Any food product that inherently does not contain gluten may use a gluten free label where any unavoidable presence of gluten in the food bearing the claim in its labeling is below 20 ppm gluten

The Demand for Gluten-Free & Allergen-Free Options Gluten-free and other allergen-free foods are now protected

by the Americans with Disabilities Act (ADA).

Schools have increasingly been implementing separate, allergen-free food storage and prep facilities; tighter cross-contamination prevention procedures; more-extensive staff training; and prominent, highly visible dining hall signage.

Gluten-Free Trends On The Menu

Gluten-free grilled chicken and mixed veggies at Oklahoma State University

Source(s): The U.S. Healthy Eating Consumer Trend Report (2012); Technomic, Inc.The U.S. College and University Consumer Trend Report (2013); Technomic, Inc.

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GLUTEN FREE

Penetration

Menu Items

Operators

by the numbers

0Quick

Service

%Fast Casual

%Midscale

%%Fine DiningCasual Dining

%

1,913% Five-year Growth

1324 510

Menu Incidence Operators Offering0

10

20

30

40

50

60

70

80

90

68

20

74

25

79

29

Gluten Free Pasta Growth TrendQ2 2012 Q2 2013 Q2 2014

Data Source: Technomic MenuMonitor

Menu Incidence Operators Offering0

500

1,000

1,500

2,000

2,500

3,000

1,599

148

1,912

184

2,450

229

Gluten Free Growth in Total Entree/Main Dish Menus

Q2 2012 Q2 2013 Q2 2014

Data Source: Technomic MenuMonitor

13

Gluten-Free Pasta Has Been Offered By 36% More Operators This Year Than In 2012

Menu Mentions and Operators Menuing Gluten-Free Pasta Offerings On U.S. Menus

Menu Incidence Operators Menuing

85

22

89

30

Jul-Sept 2012 Jul-Sept 2013

Base: Jul-Sept 2013 – 89 items from 1248 U.S. menus; Jul-Sept 2012 – 85 items from 1248 U.S. menusSource: MenuMonitor; Technomic, Inc.

More Than Three-Fifths Of Gluten-Free Items On Menus Are Offered At Casual-Dining Restaurants

Casual Dining66%

Fast Casual10%

Fine Din-ing7%

Midscal

e5%

Quick Service11%

Incidence Of Gluten-Free Offer-ings, By Segment (2014)

Varied Menu22%

Asian/Noodle14%

Italian11%Seafood

9%Specialty9%

Steak8%

Pizza7%

Family Style5%

Family Casual

4%

Indian4%

Fine Dining3%

BBQ3%

Incidence Of Gluten-Free Offer-ings, By Cuisine (2014)

Base: Apr-Jun 2014 – 873,899 items from 6,995 U.S. menusSource: MenuMonitor; Technomic, Inc.

14

All Mealparts Saw A Steep Increase In Gluten-Free Offerings Since 2011

Ent/Main Dish

App/Starter

Side/Extra

Dessert

Add-on

Adult Beverage

Kids' Menu

Non-Alcohol Beverage

Senior Menu

1,699

494

489

126

105

82

75

44

22

1,256

372

375

118

70

58

72

15

8

749

266

250

72

41

24

26

2

0

Jul-Sept 2011Jul-Sept 2012Jul-Sept 2013

Menu Mentions Of Gluten-Free Offerings On U.S. Menus, By Mealpart

Base: Jul-Sept 2013 – 3136 items from 1248 U.S. menus; Jul-Sept 2012 – 2344 items from 1248 U.S. menusJul-Sept 2011 – 1430 items from 1248 U.S. menus; Source: MenuMonitor; Technomic, Inc.

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Bravo! Cucina Italiana; Gluten Free Pasta Verduta - Gluten Free Penne Tossed With Mushrooms, Spinach, Diced Tomatoes, Garlic And Feta Cheese. $11.99Biaggi's Ristorante Italiano; Spaghetti- With Butter And Parmesan Cheese. Prices Include Juice, Soda Or Milk In A Biaggi's Cup And An Ice Cream Sundae. For Guests Age 12 And Under. Gluten Free Pasta Available Upon Request. $6.99Burtons Grill; Chicken & Wild Mushroom Pasta- Medallions Of All-Natural Chicken, Pan-Seared With Asparagus And Crimini Mushrooms In A Sherry Cream Sauce Over Gluten Free Pasta. $17.95Francesca's Restaurants; Alle Verdure- Gluten Free: Quinoa Gluten-Free Linguine Sauteed With Wild Mushrooms, Cherry Tomatoes, Zucchini, Eggplant, Broccoli, Escarole, Garlic, Olive Oil And Pine Nuts $13.99Fuzio Universal Bistro; Chicken Sausage Penne- Spicy Chicken Sausage, Light Marinara, Roasted Red Bell Peppers, Basil And Parmesan And Parsley. Gluten Free Penne Pasta Available On Request. $11.25Go Roma Real Easy Italian; Linguine Alfredo- Linguine, Fresh Cream, Infused With Hand Pressed Garlic. Topped With Real Parmesan And Fresh Herbs; Gluten Free $6.99Leaf Cuisine; Vegan Lasagna- Omg! Layers Of Daiya Mozzarella Cheeze, Chef Rod's Family Marinara And Gluten Free Lasagna Noodles. $12.99Pasquini's Pizzeria; Gluten Free Fettuccine - Tender Gluten - Free Fettuccini Pasta Made Locally In Boulder, Colorado. Smothered With Our Delicious Pasquini's Marinara Sauce. All Pasta Dinners Include A House Salad And Garlic Bread. $9.95

Source: MenuMonitor; Technomic

Menu Examples – Gluten-Free Pasta

16

http://www.technomic.com/

Asian Appetizer Category

Asian Appetizers continue to grow (up 7.3% vs. 2009).

Asian has taken the #2 spot from Italian in terms of menu incidence of ethnic items in America!

More Asian Appetizers are appearing on casual dining menus.

Asian Appetizers are conducive to take-out and eating on-the-go.

High penetration in full service restaurants, limited service restaurants, schools, colleges & universities and supermarkets/delis.

Source: Technomic, Inc.

Asian Appetizers – Supplier Shares• Windsor has the #1 Street Share position, accounting for 36% of the category.

Company

Total Foodservice Street* National Account*

2007 2009 2012*** 2007 2009 2012*** 2007 2009 2012***

$MMShare

(%) $MMShare

(%) $MMShare

(%) $MMShare

(%) $MMShare

(%) $MMShare

(%) $MMShare

(%) $MMShare

(%) $MMShare

(%)

Minh/Schwan’s$71 36% $68 36% $70 32% $31 27% $22 19% $25 19% $40 49% $46 62% $45 55%

Golden Tiger/Windsor 54 27 50 26 63 29 31 27 34 30 49 36 23 28 16 22 14 17

Amy Foodsn/a n/a 13 7 16 7 n/a n/a 13 11 13 10 n/a n/a Min Min 3 4

Wong-Wong/McCain14 7 9 5 12 6 6 5 3 2 4 3 8 10 6 8 8 10

Discovery Foods14 7 9 5 - - - - 14 12 9 8 - - - - Min Min Min 0 - - - -

Day-Lee14 7 7 4 13 6 14 12 7 6 10 7 Min Min Min 0

34

Other**31 16 34 17 42 19 21 17 28 24 34 26 10 12 6 8

912

Total$198 100% $190 100% $217 100% $117 100% $116 100% $135 100% $81 100% $74 100% $82 100%

*National accounts = Top 100 chains; Street = All other foodservice**Includes Lotus/Wei Chuan, La Choy, Van, Golden Phoenix, Chung’s, Innovasion Cuisine, Tai Pei, Original Rangoon, Union International, Gungho, Appetizers And, Nestle, ConAgra, Request Foods, Cuisine Innovations, and all other.***2012 data includes skillets. Discovery volume included with Windsor.n/a = Not Available.Min=minimal volume (<$2MM)All estimates subject to a range of ±10% Source: Technomic, Inc.

Asian Appetizers – Product Type and Operator Segmentation

*May not add to 100% due to roundingSource: Technomic, Inc.

Egg Rolls $113MM52%

Pot Stickers $42MM19%

Spring Rolls $15MM

7%

Won Tons $14MM

7%

Rangoons $13MM6%

Prepared Skillets $13MM

6%

Cha Sa Bao $5MM2%

Siew Mai $3MM1%

2012 Total = $217MM

Segment

2012**

$MMShare (%)

FSRs$35 16%

LSRs68 31

Business & Industry11 5

Lodging12 5

Healthcare9 4

Primary/Secondary Schools23 11

College/University24 11

Supermarkets delis32 15

C-Stores1 <1

All Other2 1

Total$217 100%

Frozen Asian appetizers represent $217MM in 2012 manufacturer shipment dollars. Egg rolls remains the largest category, and FSRs, LSRs and supermarket delis still represent the largest volume segments.

The total category has increased by $27MM $13MM of this is attributed to a new category added – prepared skillets

(Source: Spotlight on Breaded Protein, Technomic, Inc.)

Asian Appetizers – Breaded Protein TrendsKey Findings: More than half of all breaded protein offerings appear on casual-dining menus. Breaded proteins are used as a platform to showcase flavor innovations in sauces and other

accompaniments. Sauces and condiments that pair with a breaded protein can serve as a way to introduce new

and ethnic-inspired flavors on the menu.

Ca-sual-Din-ing

53%Fast-Casual17%

Fine-Din-ing

22%

Mid-scale1%

Quick-Service7%

Operators Menuing Dumplings/Potstickers, By Segment (2013)

Menu Incidence Operators Menuing

132

101

139

103

Jul-Sept 2012 Jul-Sept 2013


Menu Mentions and Operators Menuing Dumplings/Potstickers

Potsticker Overview:Incidence Of Dumplings/Potstickers Grew 5% On Menus In The Last Year

Asian Appetizers – Potsticker Trends

Asian/Noodle50%

Varied Menu26%

Seafood10%

Fine Dining4%

Other Specialty2%

Steak1%

Pizza1%

Other Sandwich1%

Mexican1%

French1%

Family Style1%

BBQ1% Bakery/Cafe

1%

Operators Menuing Dumplings/Potstickers, By Cuisine (2013)

Potstickers On The Menu:Dumplings/Potsticker flavors can be found in a wide variety of dining establishments from traditional Asian to seafood and fine dining restaurants.

GingerChili

SesameTeriyakiApricot

CitrusGarlic

SavoryAlmond

Basil

8.8%

7.4%

4.4%

4.4%

2.9%

2.9%

2.9%

2.9%

1.5%

1.5%

7.9%

7.9%

3.2%

3.2%

3.2%

1.6%

3.2%

1.6%

1.6%

1.6%

Jul-Sept 2012Jul-Sept 2013

Menu Penetration Of Top Flavors For Dumplings/Potstickers On U.S. Menus


Asian Appetizers – Potsticker Trends

Source: MenuMonitor; Technomic

Menu Examples – Potstickers

24

Asia de Cuba; Braised Oxtail And Kimchee Steamed Dumplings- Spiced Calabaza Threads, Mango Ponzu. $16.00

California Pizza Kitchen; Sesame Ginger Chicken Dumplings- Chinese Dumplings Topped With Sesame Seeds And Green Onions. Served With Soy -Ginger Chili Sauce. $7.50

Cliff House; Cliff House Pot Stickers- Pork, Shrimp, Spicy Chili Soy Dipping Sauce. $13.50

Chin Chin; Cantonese Dumplings- Four Crispy Dumplings Filled With Chicken, Shrimp, Mushrooms, Peas And Chopped Peanuts. Served With An Apricot Dipping Sauce. $5.95

Gordon Biersch Brewery Restaurant; Shrimp And Chicken Potstickers- Drizzled With Asian Barbecue Sauce And Spicy Mustard. Contains Peanuts, Pecans, Cashews, Almonds, Walnuts, Pine Nuts Or Sesame Seeds. $9.95

Roy's; Crunchy Golden Lobster Potstickers- Spicy Togarashi Miso Butter Sauce. $11.95

Red Ginger; Potstickers- Small Plates. Seared And Steamed Pork, Shrimp And Vegetable Dumplings, Creamy Chili Sauce, Ginger Infused Soy Sauce.$10.00

Big Bowl Chinese and Thai; All Natural Chicken Potstickers- Classic Pan-Fried Northern Chinese Dumplings Served With Soy-Ginger Dip, Spicy Mustard And Sweet And Sour Sauces.$6.25

http://www.technomic.com/

Item #53014Pack: 4/2.19# bagsPiece Size: 0.88 oz. Pieces per case: 160Cost each: $0.35

Spicy Pork Breaded Potstickers



BENEFITS:• Premium pork with a hint of

heat and fresh vegetable filling.• Ideal as a signature dish.• Perfect ethnic fusion starter

item.

FEATURES:• Potsticker repurposed as a handheld

coated appetizer.• Lightly breaded and spiced just right,

we've given pork potstickers an all-American twist!

Peach Salsa (Serves 4)

8 Spicy Breaded Pork Potstickers(prepared according to directions)

1 Large peach diced small¼ cup Diced red onion1 Tbsp. Diced fire-roasted jalapeño1 Lime, juiced1 Tbsp. Chopped cilantro

DIRECTIONS :1. Mix the diced peaches with the onion,

jalapeño, lime juice and cilantro.2. Plate alongside the Spicy Breaded Pork

Potstickers.

When Pigs Fly “Wings” (Serves 4)


½ cup Buffalo sauce1 Tbsp. Chopped dill½ cup Bleu cheese dressing8 Carrot sticks8 Celery sticks

DIRECTIONS:1. Toss the Spicy Breaded Pork Potstickers in

Buffalo sauce.2. Whisk dill into the bleu cheese dressing.3. Fill the base of a cup with the bleu

cheese sauce.4. Place two of each vegetable stick in the

cups and top with Potstickers.

Crunchy Pork Lo Mein (Serves 4)


4 cups Cooked spaghetti noodles½ cup Peanut sauce½ cup Thinly sliced cucumber¼ cup Chopped red peppers2 Tbsp. Sliced scallions1 tsp. Black & white sesame seeds, toasted

DIRECTIONS:1. Mix the spaghetti with the peanut sauce.2. Plate and top each serving with cucumbers

and red peppers.3. Garnish with Spicy Breaded Pork Potstickers,

scallions and sesame seeds.

Recipe Ideas – Spicy Breaded Pork Potstickers

Item #52956Pack: 8/50 countPiece Size: 0.33 oz. Pieces per case: 400Cost each: $0.15

Mini Potstickers – Chicken



BENEFITS:• Capitalizes on the "mini-trend" • Versatile menu applications -

enhances soups and salads.

FEATURES:• Everyone's favorite Potstickers

are now available in new bite-size pieces!

• Available in top-selling flavor profiles such as Pork and Chicken.

Autumn Butternut Squash Dumpling Soup(Serves 4)

12 Mini Chicken Potstickers(prepared according to directions)

6 cups Butternut squash soup, warmed2 Tbsp. Greek yogurt1 tsp. Sage, finely cut

DIRECTIONS :1. Ladle the soup into bowls.2. Garnish with just cooked Mini Chicken

Potstickers, Greek yogurt and cut sage.

Buffalo Chicken Potsticker Wedge(Serves 4)


⅓ cup Buffalo sauce1 head Iceberg lettuce, quartered¼ cup Bacon crumbles½ cup Halved grape tomatoes½ cup Ranch dressing⅓ cup Gorgonzola, crumbled

DIRECTIONS :1. Toss the just cooked Mini Chicken

Potstickers in the Buffalo sauce.2. Plate a lettuce wedge and top with

bacon, tomatoes, ranch and crumbled gorgonzola.

Chicken And Eggplant Parmesan(Serves 4)


8 Frozen fried eggplant slices, thawed1 ½ cups Marinara¾ cup Shredded mozzarella cheese1 Tbsp. Basil leaves, sliced thin2 Tbsp. Parmesan

DIRECTIONS :1. Ladle the soup into bowls.2. Garnish with just cooked Mini Chicken

Potstickers, Greek yogurt and cut sage.

Recipe Ideas – Mini Chicken Potstickers

Item #52955Pack: 8/50 countPiece Size: 0.33 oz. Pieces per case: 400Cost each: $0.15

Mini Potstickers - Pork



BENEFITS:• Capitalizes on the "mini-trend" • Versatile menu applications -

enhances soups and salads.

FEATURES:• Everyone's favorite Potstickers are

now available in new bite-size pieces!

• Available in top-selling flavor profiles such as Pork and Chicken.

Recipe Ideas – Mini Pork Potstickers

Korean BBQ Pork Salad(Serves 4)

20 Mini Pork Potstickers(prepared according to directions)

1 cup Korean barbeque sauce4 cups Mixed greens½ cup Shredded Napa cabbage¼ cup Shredded carrots¼ cup Shelled edamame¼ cup Sliced red bell peppers¼ cup Sliced cucumber¼ cup Ginger-soy dressing

DIRECTIONS :1. Mix the Mini Pork Potstickers in the

barbeque sauce.2. Plate the greens & next five ingredients

and drizzle with dressing.3. Top with the potstickers.

Thai Lettuce Wraps(Serves 4)


1 cup Sesame ginger vinaigrette2 cups Broccoli slaw4 Bibb lettuce leaves2 Tbsp. Toasted sesame seeds

DIRECTIONS :1. In a bowl, mix the ginger vinaigrette with

the broccoli slaw and plate in the lettuce.2. Top each with three Mini Pork Potstickers

and toasted sesame seeds.

Fusion Potsticker Tostadas(Serves 4)


¾ cup Roasted corn kernels2 Tbsp. Roasted poblanos, diced2 Tbsp. Diced red onions1 Lime, juiced4 Tostada shells1 cup Refried black beans, warmed

DIRECTIONS :1. Mix the corn, poblanos and red onions

with lime juice.2. Top each tostada with refried beans,

three Mini Pork Potstickers and corn salsa.

Marketing Support

New Product Launch - Marketing Support

New Product Introductory Kits (marketing collateral & samples) New Product Brochure Operator BOGO Coupon Offer Broker Sales Spiffs Custom Point of Sale: Table Tents, Buttons, Posters, Danglers,

Menus New Product Presentation Template Operator Profitability Models

iPhone & Android Profit Calculators – The First in the Foodservice Industry

• iPhone and Android Profit Calculator App– First in the industry– Over 40,000 downloads – Free app

Windsor Wheelhouse

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– Takes All Of Our Core Branded Materials And Makes Them Available In An App

– Tool To Conduct Sales Calls, Distributor New Product Showcases And Food Shows

– Allows Operators To Search Online 24hrs A Day For Windsor Products

Windsor Wheelhouse

35

Websites This website was designed by Foodservice Operators, for Foodservice Operators with the ultimate goal being their ability to better manage their restaurant. Check out a few screen captures below:

www.Goldentigerfoodservice.comwww.BernardiFoods.com

http://www.goldentigerfoodservice.com/

http://www.bernardifoods.com/

re-introducing new flavors of windsor foods o gluten free cheese ravioli #73996 – square gluten...

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gig certified gluten

gluten free brown rice

total plate cost

food cost

vegetable filling

market share

pasta na

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