re-imagine the future of your business with sap · alertenterprise security convergence solutions...

Αλεξάνδρα Κοκκίνη, COO, SAP Hellas & Cyprus

Απρίλιος 2013

Re-imagine the future of your

business with SAP

© 2013 SAP Hellas & Cyprus. All rights reserved. 2 Cisco Connect Athens - April 2013

Disclaimer

This document outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP.

SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice.

This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, and shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of this document.

This limitation shall not apply in cases of intent or gross negligence.


The world has changed


Enable real-time engagement

Device

Adoption

6B+ smart phones, 1.2B

mobile workers by 2013

Large Enterprise expects to

triple mobile use by 2015

Decision Points

Extend

43% annual growth in use

of mobile business apps

60% growth in Collaboration

by 2013

More Data, More

Types of Data

Data doubles every 18

months

500 Million Facebook

members

Trends We Must Embrace


Having data is not enough! Do you have real-time business insights?

Operations Insight

How can you predict

supply chain disruptions

ahead?

How do suppliers rank by

cost, quality and

timeliness?

How is my “on-time/in full”

delivery rate by customer?

Customer Insights

Which customers &

channels are more

profitable?

Which customer profiles

are suitable for loyalty

rewards?

How dynamic is your

customer segmentation

strategy?

Product/Service Insights

How are products/services

doing vs. their competition?

Track complaints from call

centers & social data in

real-time?

Where else is this part used

in my company?


Need a breakthrough technology Today's technology requires tradeoff

Broad

Deep

High Speed

Complex & interactive questions

on granular data

Big data,

many

data types

Fast

response-time,

interactivity

Broad

Deep

High Speed

Simple Real-time


on granular data

Big data,

many

data types

Fast

response-time,

interactivity

No data preparation,

no pre-aggregates,

no tuning

Recent data, preferably

real-time

Simple Real-time

No data preparation,

no pre-aggregates,

no tuning


real-time

OR


In-Memory Computing Orchestrating Technology Innovations

HW Technology Innovations

64bit address space –

2TB in current servers

100GB/s data throughput

Dramatic decline in

price/performance

Multi-Core Architecture (8 x

10 core CPU per blade)

Massive parallel scaling with

many blades

One blade ~$50.000 = 1

Enterprise Class Server

Row and Column Store

Compression

Partitioning

No Aggregate Tables

Insert Only on Delta

The elements of In-Memory computing are not new. However, dramatically improved hardware economics and

technology innovations in software has now made it possible for SAP to deliver on its vision of the Real-Time

Enterprise with In-Memory business applications

SAP SW Technology Innovations


SAP In-Memory Appliance (SAP HANA™)

SAP HANA

SAP BusinessObjects Other Reporting

Tools

SAP Applications Non SAP Data

Sources

SAP HANA Studio

SAP HANA Database

Calculation and

Planning Engine

Row & Column

Storage

Real-Time

Data

Replication

(SLT)

SAP Business

Objects Data

Services

SAP HANA is:

1. A flexible, data source agnostic in-memory

analytic appliance to quickly process and

analyze large volumes of non-aggregated

transactional data in real-time.

2. A modern platform that serves as the

foundation to develop a new class of real-

time applications.

3. In-memory database that runs under SAP

and non-SAP Applications as a high-

performance data foundation.


SAP HANA Breakthrough innovation with in-memory computing

With SAP HANA, you can:

Run Faster {fast response, interactive

Be Agile {no data prep, no pre-aggregates

Go Deep {complex questions, multi-dimensional

And Broad {large amounts of data, may types of data, all necessary data

In Real-time {recent data, real-time data

In-memory computing is a technology that analyses massive quantities of data in

local memory so that the results of complex analyses and transactions are

available at your fingertips – and business decisions can be executed without delay


SAP HANA is the only solution that does it all Delivering across 5 dimensions of modern decision-processing

Broad

Deep

High Speed

Simple Real-time


on granular data

Big data, many

data types

Fast response-

time, interactivity

No data preparation, no

pre-aggregates, no tuning


real-time


SAP HANA Ideal platform for real-time business

Core Business

Acceleration

Database

Operational

Reporting

Data Warehousing Predictive & Text Analytics

on Big Data

Real-time

Analytics

Real-time

Applications

Real-time

Platform

Mobile Cloud

Planning and

Optimization

Sensing and

Response


Revolutionary In-Memory Platform Eliminate Redundant Layers; Breaking the Transactional & Analytical Divide


SAP Startup Focus Program

Program launched to support startups develop new applications on SAP

HANA:

The program has three driving principles:

1. Make SAP HANA’s breakthrough capabilities easily available to the

startup community for development.

2. Offer a simple, inexpensive and effective development accelerator to all

eligible participants.

3. Work as a one-stop advocacy group to help startups navigate SAP.

More Info: http://www.saphana.com/community/learn/startups/

http://www.saphana.com/community/learn/startups/



Startups Powered by SAP HANA

Hadoop Zettaset Orchestrator™ software manages the health, security and

administration of your enterprise Hadoop environment without the need for

professional services.

Social From campaigns to communities, #NextPrinciples empowers anyone to

monitor, manage and act on social media interactions across channels.

Predictive and

Analytics /

Security

AlertEnterprise Security Convergence solutions combine Situational

Intelligence with Command and Control capabilities for Critical

Infrastructure Protection.

Planning and

Scheduling

Optessa is a leader in optimized planning & scheduling with broad

applicability in the areas of discrete manufacturing, logistics & analytics

Social Passenger communities enable the world’s leading brands to connect,

create and communicate with key stakeholders online, on mobile and on

social networks.

Predictive and

Analytics /

Financial

The Taulia Invoicement® Suite includes a Dynamic Discounting module

and self-service vendor portal. Together, these tools reduce Accounts

Payable support overhead, improve supplier relations and generate

significant cash savings for corporations.


Startups Powered by SAP HANA

Geospatial &

Visual

Analytics

Next generation geospatial and visual analytics solutions transform

massive volumes of real-time disparate data into intuitive visual displays.

Space-Time Insight’s situational intelligence software helps visualize

operations with absolute clarity, analyze the cause of a problem and

determine how to prevent another occurrence, and act instantly to address

any situation.

Predictive

Analytics

Predictive Customer Insight (PCI). PCI enables organizations to develop a

deep understanding of their customers‘ behavior based on data held within

millions of individual data transactions. PCI identifies at-risk customers by

predicting how they may react in the future based on the way in which

similar customers acted historically according to patterns in data

transactions.

Predictive

Analytics /

Visualization

ANKHOR is a revolutionary platform for interactive exploration, evaluation

and visualization of data. ANKHOR FlowSheet enables a flexible and easy

way to analyze large amounts of data originating from different sources.

Planning /

Predictive

Analytics /

Retail

Nexvisionix Retail Intelligence provides actionable enterprise business

intelligence and data warehousing for retailers and brand companies,

giving "insight" into operational data to support "execution-oriented"

decision-making. Nexvisionix Retail Intelligence helps create and execute

business strategies by bringing together a 360o view of operations, from

Suppliers to your Customers.

http://www.spacetimeinsight.com/

http://www.basistechnologies.com/


Sharpen marketing effectiveness

56x faster reporting: micro-targeted

customer offers

Accelerate monthly close & spending insight

75% reduction in CRM query

~23 to 6 seconds

Launch new products or markets

400x faster report execution: Predict

sales-trends in real-time

Remote roadside diagnostics in real-time

Analyze 15 years 1 TB data

in seconds

Deeper customer relationships

360 customer view and comprehensive

experience

SAP HANA Transforms both Businesses and IT

Reduce waste & fraud in government fund

<2 min for detecting 100,000 names over

90M records

Identify cancer DNA variants for treatment

216x faster results: 3 days 20 minutes

Improve diagnostic through pattern detection

300M records; analysis in 2-10 seconds

Predict customer purchase sentiment

Seasonality Analysis in 5 seconds

Improve labor utilization

1131x faster reporting time

“Perfect order” experience

60x faster real-time insights


3

300 136 360 300 333 300 360 240 300 220

360

3

30 13 15

40

6

45

5 4 2 2 1

10 5

10

60

10

2

37

3 3 9

1

0

Average HANA performance gain: 12380x

Performance Factor

New Speed Report [sec.]

Old Speed Report [sec.]

Perf

orm

an

ce F

acto

r

68,400

Consum

er

Pro

ducts

6,480

Bankin

g

2,700

Reta

il

120

36,000

Consum

er

Pro

ducts

Oil

& G

as

Bevera

ge

Auto

motive

86,400

Reta

il

120

259,200

Utilit

ies &

Waste

4,300

Consum

er

Pro

ducts

16,920

Aero

space

1,260

Pro

fessio

nal

Serv

ices

10

Tele

com

munic

atio

ns

420

10,800

Life S

cie

nces

Reta

il

HANA Customer by Industry

Pro

fessio

nal

Serv

ices

Industr

ial

Machin

ery

& C

om

ponents

3,000

Prim

ary

Meta

ls

Consum

er

Pro

ducts

Constr

uctio

n M

ate

rials

, N

EC

Fore

st

Pro

ducts

, F

urn

iture

& T

ext

iles

Consum

er

Pro

ducts

/Who

lesale

44

3,600

Auto

motive

2,700

Chem

icals

Utilit

ies &

Waste

100,000

Prim

ary

Meta

ls

864,000

Consum

er

Pro

ducts

45,000

Insura

nce

21,600

Consum

er

Pro

ducts

HANA Project Taskforce Database

1,000

100

10

1

0.100

0.010

0.001

1,000,000

100,000

10,000


HANA Momentum: Widespread Adoption

600+

Customers

18 in 10K Club

10.000x is the difference between:

and


HANA Momentum: Breakthrough Performance & Scale

100 TB | 1PB uncompessed

100 nodes | 4000 cores

600 Billion Records

Video: http://www.youtube.com/watch?v=NokOz7odMAU

1.2 Trillion Records

10 Years of sales data | 328+ Mil trans per day

Ad-hoc Sales & Distribution Queries: 0,43 - 0,5 secs

Complex YoY Trending Data: 1,2 - 3,1 secs

http://www.experiencesaphana.com/community/blogs/blog/2012/10/16/taking-hana-performance-and-scalability-

to-new-heights

http://www.youtube.com/watch?v=NokOz7odMAU

http://www.experiencesaphana.com/community/blogs/blog/2012/10/16/taking-hana-performance-and-scalability-to-new-heights
















Predictive Use Cases by Industry/LoB

Customer churn, network

optimization, cross/up selling,

customer retention, fraud detection

Credit risk management, anti-

money laundering

Forecasting, inventory planning,

cross/up selling, customer

segmentation, market basket

analysis

Logistics optimization, fraud

prevention

Health management, fraud

prevention

Customer profitability, fraudulent

claims detection and prevention

Demand forecasting, service parts

optimization, production

maintenance

Price optimization, assortment

planning, forecasting

Predictive asset maintenance,

market and credit risks Utilities

Healthcare

Public Sector

Telecommunications

Banking/Finance

Insurance

Manufacturing/Wholesale

Automotive

Retail


SAP Real-Time Data Platform

Protect and extend our customers’ investments

TECHNOLOGY &

DATABASE ANALYTICS MOBILE APPLICATIONS CLOUD

Real-Time Data Platform


“Computers are useless.

- Pablo Picasso

They can only give you

answers.”


Call 2 action

Download your Free copy of the SAP HANA Essentials

eBook: http://www.saphanabook.com/

Check the SAP Start Up Program:


See what our customers say about SAP HANA:

Customer Testimonials

Test Drive SAP HANA

https://www.saphana.com/

http://www.saphanabook.com/

http://www.saphanabook.com/


http://www.sap.com/community/ebook/2011_06_in_memory/en/index.epx






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