re-defining information quality and value- add in the new information environment nfais re-defining...
TRANSCRIPT
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Re-defining Information Quality and Value-
Add in the New Information Environment
NFAIS
Re-defining Information Quality and Value-Add in the New Information Environment
Stephen Abram
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OK, Has anything really changed in user expectations?
They’re still human. They eat, sleep, learn and work. They need
to accomplish things.
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The Scary re-wiring of the Millennials and post-Millennials
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Principled /
Values
More Friends More Diverse
Respect Intelligence
Optimistic /
Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented
Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
Result: Continuous Partial Attention
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EverQuest
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Resistance is NOT futile!
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The Virtuous TriangleThe Virtuous Triangle
Where am I coming from . . .?
•All Users•Library Users
•Academic•College•Public•School (pre-K-12)•Special, i.e.
•Government•Military•Medical•Corporate
•Global•Non-users
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University and CollegesSchools and Public Libraries
Card Holders
Content &e-Resources:
eGov, Programs &
Alliances
Local and Government
Partners
DE Learning &Education
FutureComponent
Community Groups
FutureComponents
CollectionsConnections &
Resources
Emerging Model for Community, Learning and Research Enterprises
Faculties Students
Researchers
Clubs Hobbyists
Credit: adapted from Rick Luce, LANL
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Usability
The A frame adopted from
newspaper layout is not what works.
Eyetools
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Usability TestsUsability Tests
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Normative andMarket Data
Normative andMarket Data
Usability TestsUsability Tests
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Normative andMarket Data
Normative andMarket Data
PersonasPersonasUsability TestsUsability Tests
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Normative andMarket Data
Normative andMarket Data
PersonasPersonasUsability TestsUsability Tests
The LibraryWorld
The LibraryWorld
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Normative DataNormative Data
PersonasPersonasUsability TestsUsability Tests
The LibraryWorld
The LibraryWorld
TheReal
World
TheReal
World
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Content Map
Source: AISTI
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WEB 2.0
It means achieving the original vision of the web in the next phase – the real transformation rather than
this past period of simple, sssllllooooowww change.
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WEB 2.0 – A plethora of tools• RSS – really simple syndication• Wikis• New Programming Tools: AJAX,
API• Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and Tag
Clouds• Social Networking• Open access, Open Source, Open
Content
• Commentary and comments• Personalization and My
Profiles• Podcasting and MP3 files• Streaming Media – audio
and video• User-driven Reviews • Rankings & User-driven
Ratings• Instant Messaging and
Virtual Reference• Photos (e.g. Flickr, Picasa)• Socially Driven Content• Social Bookmarking
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Pandora
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Library 2.0
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Great Expectations
The future is already here, it’s just not evenly distributed yet.
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Expectations 1.0
• Search
• Retrieve
• Link
• Navigate
• Read
• . . .
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6 Expectation Areas to Focus on
• Lesson level implementation
• Mandate integration (immersive workflow psychology)
• Support Edgelessness
• Seamless find (OpenURL)
• Social spin (being data-driven)
• Get beyond lists
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Lesson level implementation
• Users expect your service and content to be there where and when they need it - context.
• Content services can be built at the consortia, buying group, institution, board, program, course or lesson level.
• The USER experience is at the lesson level the majority of the time and we’re at the opposite end of the user experience!
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Mandate integration• What is your content service there to do?
• Does it support an information transaction (click, article delivery, e-book transfer, etc.)?
• Do you support learning, business success, community or cultural experiences, discovery, …?
• How many barriers do you put in the way?
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Supporting Edgelessness
• Where is the edge of your content? (scope, language, synchronicity, asymmetry, quality delineations, etc.)
• Is that the edge the user wants?
• Is it just the edge the buyer wants?
• User expectations have changed and they don’t realize it or express it.
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Support Seamless Find
• Direct access to the object
• This isn’t just the full-text ‘problem’
• OpenURL resolvers are basically ubiquitous in the academic space now.
• Rapidly moving into the school, college and public library space.
• Users expect direct access from metadata
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Social spin (data-driven)• Social networks rule as the primary space
• Adept to socially driven result sets, push, display, recommendations, metadata creation (e.g. FRBR at LibraryThing), etc.
• Collect user behaviour data on a massive scale ethically.
• Users expect that you know more about them than you do. Fix that.
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Get beyond lists• Lists are not the only way to display results.
• Visual displays support a wider range of learning styles
• Seek opportunities to widen the range of our results sets
• Examples are Sun Intranet, Stanford Socrates, Queen’s AquaBrowser, NCSU Endeca, etc.
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6 Expectation Areas to Focus on
• Lesson level implementation
• Focus on mandate integration
• Support Edgelessness
• Seamless find (Federated / OpenURL)
• Social spin (data-driven)
• Get beyond lists
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Expectations 2.0
Understands the power of the Web 2.0 opportunities
Understand the power of the Web 2.0 opportunities.Understand the power of the Web 2.0 opportunities.
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Expectations 2.0
Integrates the major tools of Web 2.0 (and Library 2.0) or
‘allows’ this to happen
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Expectations 2.0
Seamlessly allows for the integration of e-resources (proprietary, commercial and
free) and print formats and is container and format agnostic.
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Expectations 2.0
Supports device independence and delivers to anything from laptops to
smrtphones and PDAs to iPods.
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Nano Phones
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Web-enabled cards…!?
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Expectations 2.0
Interoperates with targeted and broad federated search and is OpenURL standard compliant
everywhere.
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Expectations 2.0
Provides fewer hurdles to connecting people, technology
and information in context, including licensing issues.
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Expectations 2.0
Supports non-traditional indexing, cataloguing and classification including user-driven tagging, folksonomies and user-driven
content descriptions.
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Folksonomies
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Tag Clouds
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Tags
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Expectations 2.0Embraces non-textual information and the power of pictures, moving
images, sight and sound.
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Expectations 2.0Understands the ‘long tail’ and leverages the power of old and
new content.
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Expectations 2.0
Sees the potential in using content sources like the Open Content
Alliance, Project Alouette, Google Book Search and OpenWorldCat.
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Expectations 2.0Connects users to human expertise, expert discussions, conversations and communities of practice and
participates there as well.
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Expectations 2.0
Uses and develops advanced social networks to enterprise and
community advantage.
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Expectations 2.0Connects with everyone, especially
intermediaries, using their communication mode of choice – telephone, Skype, IM, SMS, e-mail,
virtual reference, etc.
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Expectations 2.0Understands the wisdom of crowds and the real roles and impacts of
the blogosphere, web syndicasphere and wikisphere.
(Web 2.0 Blogs)
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Expectations 2.0
Understand me - at a deep level – not just as pointers and clickers -
but by their goals and aspirations.
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Expectations 2.0
2.0 means to be where the user is, when the user is there.
This is an immersion environment.
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Stephen Abram, MLSVP Innovation
Cel: 416-669-4855E-mail: [email protected]
Website: http://www.sirsidynix.com Blog: Stephen’s Lighthouse
Thanks